Cinematic UX, Brad Weaver
3 likes2,316 views
The document discusses the parallels between filmmaking and user experience (UX) design, emphasizing how both fields have evolved significantly over time. It highlights the shift towards indie projects in both domains, reflecting a democratization of creation that allows anyone to participate. The author encourages a renewed focus on understanding context and audience needs to create meaningful experiences in UX design.
Cinematic UX, Brad Weaver
- 1. UXCINEMATIC
- 3. @sbradweaver A GREAT USER EXPERIENCE UXCINEMATIC • MEETS YOUR SPECIFIC NEEDS • IS SIMPLE TO USE • IS JOYFUL TO USE • SEAMLESSLY MERGES WITH EXISTING WAYS OF WORKING
- 4. UXCINEMATIC Brad Weaver UXCINEMATIC Director of Design @sbradweaver
- 6. UXCINEMATIC
- 7. UXCINEMATIC
- 8. UXCINEMATIC
- 9. @sbradweaver UXCINEMATIC I LOVE UX DESIGN!
- 10. UXCINEMATIC MOVIES + UX =
- 11. UXCINEMATIC MOVIES + UX =
- 12. @sbradweaver UXCINEMATIC MAKING A FILM IS VERY SIMILAR TO RUNNING A USER EXPERIENCE PROJECT
- 13. @sbradweaver A HUNDRED DIFFERENT WAYS UXCINEMATIC BUT MAKING A FILM, OR A UX PROJECT, IS RARELY THE SAME FOR EVERY PERSON, EVERY STUDIO, OR EVERY INSTANCE
- 14. @sbradweaver A THOUSAND DIFFERENT OUTCOMES UXCINEMATIC THE PAST, PRESENT, & FUTURE OF FILM & UX VARY GREATLY DEPENDING ON WHO YOU ASK & WHAT THEY DO
- 15. UXCINEMATIC OUR OWN CRYSTAL BALL UXCINEMATIC WE CAN LEARN A LOT ABOUT WHERE WE’VE BEEN, WHERE WE ARE, AND WHERE WE’RE GOING THROUGH UNDERSTANDING FILM
- 16. @sbradweaver STUDIO VS. INDEPENDENT UXCINEMATIC IN THE PAST, YOU HAD BIG BUDGET STUDIO FILMS & SMALLER, INDEPENDENT FILMS…
- 17. @sbradweaver MEANWHILE… UXCINEMATIC WHILE STUDIO FILMS WERE BEING CONSUMED BY THE MASSES, INDEPENDENT FILMS WERE MADE OFTEN & SEEN INFREQUENTLY
- 18. @sbradweaver A BRIEF HISTORY OF INDEPENDENT FILM UXCINEMATIC 1908 EDISON TRUST ESTABLISHED 1919 CHAPLIN EST. UNITED ARTISTS 1939 GONE WITH THE WIND 1959 CASSAVETES “SHADOWS” 1965 RISE OF AVANT-GARDE 1970 EL TOPO RELEASED 1977 JOHN WATERS
- 19. @sbradweaver A BRIEF HISTORY OF INDEPENDENT FILM UXCINEMATIC 1984 JIM JARMUSCH & IFA FOUNDED 1985 SPIKE LEE “SHE’S GOTTA HAVE IT” 1989 SUNDANCE FILM FEST/ S.L.&V. 1991 LINKLATER “SLACKER” 1992 “CRYING GAME” OSCAR 1992 TARANTINO & RODRIGUEZ 1985 LINKLATER EST. AUSTIN FILM SOCIETY
- 20. UXCINEMATIC 1994 UXCINEMATIC THE YEAR EVERYTHING CHANGED
- 21. @sbradweaver EVERYONE STARTED BREAKING THE RULES UXCINEMATIC EVERYONE LOOKED UP AND REMEMBERED WHO THEY WERE MAKING MOVIES FOR AND MORE PEOPLE WANTED TO START MAKING THEM
- 22. @sbradweaver A COMPLETELY NEW LANDSCAPE UXCINEMATIC INDEPENDENT & STUDIO FILM HAD BECOME INDISTINGUISHABLE IN 1996, 4 OF 5 BEST PICTURE NOMINEES WERE INDEPENDENT FILMS
- 23. @sbradweaver THE ENTIRE PROCESS CHANGED UXCINEMATIC THE WAY FILMS WERE CREATED, PRODUCED, AND MADE WERE FUNDAMENTALLY CHANGED WITH THE RISE OF MASS-APPEAL INDEPENDENT CINEMA
- 24. @sbradweaver NOW EVERYONE’S A FILMMAKER UXCINEMATIC THERE ARE TWICE AS MANY FEATURE FILMS PRODUCED EACH YEAR AND TENS OF THOUSANDS OF FILMS ARE BEING MADE OVERALL
- 25. UXCINEMATIC WHAT DOES THIS HAVE TO DO WITH UX? UXCINEMATIC
- 26. @sbradweaver A NANO HISTORY OF UX UXCINEMATIC 1955 DREYFUSS “DESIGNING FOR PEOPLE” 1966 WALT DISNEY’S LEGACY 1973 XEROX GUI 1975-1980S WURMAN, ENGLEBART, KAY, RASKIN, ETC. 1995 DON NORMAN 1998 IA FOR THE WEB 2003 DUX CONFERENCE 2001 iPOD
- 27. @sbradweaver ENTERPRISE VS. AGENCY UXCINEMATIC IN THE PAST, YOU HAD BIG BUDGET ENTERPRISE UX & SMALLER, AGENCY PROJECTS
- 28. UXCINEMATIC IT’S NOT THAT SIMPLE ANYMORE UXCINEMATIC
- 29. 2008 THE YEAR EVERYTHING CHANGED UXCINEMATIC
- 30. @sbradweaver EVERYONE STARTED BREAKING THE RULES UXCINEMATIC EVERYONE LOOKED UP AND REMEMBERED WHO THEY WERE MAKING EXPERIENCES FOR AND MORE PEOPLE WANTED TO START MAKING THEM
- 31. @sbradweaver THE GENERAL PUBLIC STARTED TO “GET IT” UXCINEMATIC
- 32. @sbradweaver THE END-USER DEMANDED BETTER EXPERIENCES UXCINEMATIC AND NOT JUST BETTER OR MORE USABLE, BUT MORE BEAUTIFUL AND DELIGHTFUL
- 33. @sbradweaver UX PRACTITIONERS HAD IGNORED VISUAL DESIGN UXCINEMATIC TECHNOLOGY HADN’T CAUGHT UP, SO MAKING AESTHETICALLY PLEASING INTERFACES WASN’T EASY. SUDDENLY, IT WAS (-ISH)
- 34. @sbradweaver OUR PROCESS FUNDAMENTALLY CHANGED UXCINEMATIC THE WAY UX IS DONE, STAFFED, TAUGHT, & UNDERSTOOD HAS FUNDAMENTALLY CHANGED WITH THE RISE OF MASS UNDERSTANDING OF EXPERIENCE DESIGN
- 35. @sbradweaver THE AGE OF INDIE UX UXCINEMATIC WE ARE NOW IN AN ERA OF INDEPENDENT PRACTITIONERS COMPETING WITH ESTABLISHED FIRMS TO MOST PEOPLE, THEY ARE INDISTINGUISHABLE
- 36. @sbradweaver NOW EVERYONE’S A UX DESIGNER UXCINEMATIC THERE ARE THOUSANDS OF USER EXPERIENCE DESIGN SHOPS THROUGHOUT THE WORLD, BUT ONLY A HANDFUL OF INSTITUTIONS EDUCATING UX PROFESSIONALS
- 37. @sbradweaver IT NO LONGER TAKES A VILLAGE UXCINEMATIC A SINGLE UX GENERALIST CAN (POSSIBLY) ACCOMPLISH THE SAME THING AS A LARGE UX TEAM… …AT LEAST THAT’S HOW THE END USER SEES IT
- 38. @sbradweaver AND THE VILLAGE IDIOTS ARE MAKING STUFF UXCINEMATIC THE ABILITY FOR BUYERS AND CONSUMERS TO KNOW THE DIFFERENCE BETWEEN REAL UX AND PSEUDO-UX IS LIMITED
- 39. @sbradweaver SO WHAT DOES THIS MEAN? UXCINEMATIC IF WE WANT TO REMAIN USEFUL TO USER EXPERIENCE DESIGN, WE MAY HAVE TO CHANGE HOW WE WORK
- 40. PROCESS ISN’T AS IMPORTANT AS PEOPLE UXCINEMATIC WHILE NEWER AND FASTER METHODS ARE USEFUL, A RENEWED FOCUS ON THE RIGHT PEOPLE IN THE RIGHT ROLES IS THE WAY TO GO
- 41. WATERFALL FILMMAKING & UX UXCINEMATIC • Pre-Production = Research • Production = Build • Post-Production = Testing • *We’ll fix it in post = Lean UX
- 42. AGILE FILMMAKING & UX UXCINEMATIC • Script = Epic • Scenes = Stories • Shots = Tasks • Players & Production = Roles
- 43. UXCINEMATIC UXCINEMATIC “A film is made three times: when you write it, when you shoot it, when you edit it.” - ALFRED HITCHCOCK
- 44. MAKING AGILE & UX WORK TOGETHER UXCINEMATIC • UX SHOULD ALWAYS BE 2 OR 3 SPRINTS AHEAD • ADD IN INTERSTITIAL DEV SPRINTS EVERY THIRD SUCH AS ALL BACK-END OR BUG SQUASHING • UX SHOULD WRITE THEIR OWN EPICS • HAVE A BACKLOG OF IDEAS TO WORK THROUGH WHILE DEV SPRINTS ARE OCCURRING
- 46. UXCINEMATIC THE DIRECTOR UXCINEMATIC THE AUTEUR, THE STUDIO (WO)MAN, THE KID WITH A CAMERA, AND EVERYTHING IN BETWEEN
- 47. @sbradweaver OBSERVATION IN CONTEXT UXCINEMATIC FILMS ARE MEANINGLESS WITHOUT CONTEXT FOR THE VIEWER & GOOD EXPERIENCES ARE MEANINGLESS WITHOUT UNDERSTANDING CONTEXT FOR THE USER
- 48. @sbradweaver THE DIRECTOR PROVIDES CONTEXT UXCINEMATIC MORE THAN VISION OR STYLE, A DIRECTOR IS RESPONSIBLE FOR FRAMING THE CONTEXT OF THE FILM FOR BOTH THE MAKERS AND THE USERS
- 49. @sbradweaver CONTEXT IS KING UXCINEMATIC • WHERE AM I? • WHAT AM I DOING? • WHO AM I? • WHAT DO I WANT?
- 50. @sbradweaver DIRECTOR = UX LEAD UXCINEMATIC REGARDLESS OF TITLE, SOMEONE HAS TO SHAPE THE VISION FOR THE PROJECT AND BE THE PERSISTENT VOICE OF CONTEXT FOR EVERYONE INVOLVED
- 51. @sbradweaver LESSONS LEARNED UXCINEMATIC • ALWAYS RE-FRAME TOWARD THE AUDIENCE • MEDIATE CREATIVE DIFFERENCES, DON’T BULLY • IF YOUR PRECISE, HAVE A PRECISE TEAM. IF YOU’RE LOOSE, HAVE A LOOSE TEAM. MALICK ≠ HITCHCOCK • DON’T OVERESTIMATE YOUR ROLE
- 53. UXCINEMATIC
- 54. @sbradweaver WES ANDERSON UXCINEMATIC HE IS RESEARCH DRIVEN, HE CONDUCTS EXTENSIVE RESEARCH TO CREATE IMMERSIVE EXPERIENCES THAT ARE AUTHENTIC AND BASED ON EXISTING PATTERNS AND WORLDS, HE MAKES THINGS FEEL FAMILIAR
- 55. @sbradweaver WES ANDERSON UXCINEMATIC HE CONSISTENTLY WORKS WITH THE SAME CAST AND CREW BECAUSE THEY BELIEVE IN HIS PROCESS
- 56. @sbradweaver WES ANDERSON UXCINEMATIC HIS WORK CAN’T BE CLASSIFIED BECAUSE IT’S FOR HIM AND HIS CAST
- 57. @sbradweaver LESSONS LEARNED UXCINEMATIC • WORK WITH PEOPLE WHO “GET YOU” IF YOU WORK IN A UNIQUE WAY • IF YOU’RE GOING TO BE OBSESSIVE, DON’T HALF-ASS IT • IMMERSION WORKS AS LONG AS YOU DO IT AS WELL • KNOW YOUR HISTORY
- 58. UXCINEMATIC
- 59. @sbradweaver MICHAEL BAY UXCINEMATIC HE BUILDS NEW WORLDS THAT DEFY REALITY TO HIS OWN LIKING, CREATING SOMETHING NEW AND UNFAMILIAR
- 60. @sbradweaver MICHAEL BAY UXCINEMATIC HE WORKS WITH THE BEST RESOURCES FOR HIS IMMEDIATE NEED AND ISN’T CONCERNED ABOUT THE OVERALL IMPACT
- 61. @sbradweaver MICHAEL BAY UXCINEMATIC HIS WORK CAN’T BE CLASSIFIED BECAUSE IT’S FOR EVERYONE
- 62. @sbradweaver LESSONS LEARNED UXCINEMATIC • HIRE THE BEST PEOPLE TO GET YOU EXACTLY WHAT YOU WANT, AND FIRE THEM IF THEY FAIL • DON’T FLINCH • BUILD WHAT YOU KNOW WORKS AND DON’T WORRY ABOUT WHAT THE CRITICS SAY • IF YOU’RE GOING TO GO BIG, GO BIG
- 63. @sbradweaver BOTH SERVE A PURPOSE UXCINEMATIC THEY BOTH CREATE GREAT EXPERIENCES THAT SOME PEOPLE TRULY ENJOY… AND OTHERS CAN’T STAND
- 64. @sbradweaver THE WORLD WE SEE IS NOT THE WORLD AS IT IS UXCINEMATIC
- 65. @sbradweaver DIRECTORS & UX LEADS TAKE US TO NEW WORLDS UXCINEMATIC
- 66. @sbradweaver DIFFERENT NEEDS UXCINEMATIC • DIFFERENT AUDIENCE • DIFFERENT TEAM • DIFFERENT GOALS • DIFFERENT OUTCOMES • …AND THAT’S OK!
- 68. @sbradweaver DON’T ASK THEM WHAT THEY WANT UXCINEMATIC THAT’S HOW WE END UP WITH HOLIDAY-THEMED ROM-COMS & ADAM SANDLER
- 69. @sbradweaver MAKE WHAT THEY NEED UXCINEMATIC THAT’S HOW WE END UP WITH MAD MAX FURY ROAD, FURIOUS 5, AND GUARDIANS OF THE GALAXY
- 70. UXCINEMATIC THE EDITOR = USABILITY LEAD UXCINEMATIC A DESIGN EYE, THE STORY SENSE OF A WRITER, AND THE COORDINATION OF A PROJECT MANAGER
- 71. @sbradweaver GETTING PEOPLE FROM A TO Z UXCINEMATIC THE EDITOR GETS THE AUDIENCE, AND OFTEN THE DIRECTOR, TO THE GOAL HOPEFULLY, IT’S A DELIGHTFUL EXPERIENCE ALONG THE WAY
- 72. @sbradweaver UXCINEMATIC SOMEONE’S GOTTA MAKE SENSE OF ALL OF THIS MESS, SAY NO, AND GET IT OUT THERE INTO PEOPLE’S HANDS BE PREPARED FOR A BEATING
- 73. UXCINEMATIC THE WRITER = INFORMATION ARCHITECT UXCINEMATIC THEY CREATE STRUCTURES FOR COMMUNICATION & THEY FORECAST ACTIONS WITH WORDS
- 74. @sbradweaver LESSONS LEARNED UXCINEMATIC • TELL THE STORY, BUT LET THE ACTORS ACT AND THE MAKERS MAKE • KNOW WHERE YOU’RE GOING AND KEEP CHECKING THE MAP • NEVER FORGET THE AUDIENCE • THEY SHOULD ALWAYS GO FIRST IN THE PROCESS, BEFORE BUILD
- 75. UXCINEMATIC THE ACTOR = THE CONTENT UXCINEMATIC THEY GET ALL THE CREDIT, THEY’RE WHAT PEOPLE LOOK AT, AND THEY’RE INSUFFERABLE
- 76. @sbradweaver CASTING DIRECTOR = CONTENT STRATEGIST UXCINEMATIC YOU CAN’T CONTROL IT MOST OF THE TIME, YOU CAN ONLY MANAGE IT AND HOPE THAT IT DOESN’T GO ROGUE
- 77. @sbradweaver LESSONS LEARNED UXCINEMATIC • HIRE A GREAT CASTING DIRECTOR (CONTENT STRATEGIST) TO KEEP BAD ACTORS OFF THE SET • SOMETIMES YOU JUST HAVE TO CUT THEM OUT • IF THEY GO OFF SCRIPT (USER GENERATED CONTENT), DO YOUR BEST TO KEEP THE ECOSYSTEM AROUND THEM TIGHT • WHEN YOU FIND ONES THAT YOU LIKE, TRY TO WORK WITH THEM AGAIN
- 79. @sbradweaver CONTINUITY EXPERT = PROJECT MANAGER UXCINEMATIC
- 80. @sbradweaver PRODUCTION DESIGNER = UI DESIGNER UXCINEMATIC
- 81. @sbradweaver PRODUCER = CREATIVE DIRECTOR UXCINEMATIC THIS GUY OR GAL DOESN’T REALLY DO ANYTHING, THEY JUST POINT AT STUFF AND ACCEPT THE AWARDS
- 83. UXCINEMATIC MATERIAL DESIGN = MARVEL CINEMATIC UNIVERSE UXCINEMATIC A SAFETY NET TO KEEP DIRECTORS FROM GOING OFF THE RAILS = A SAFETY NET TO KEEP DESIGNERS FROM GOING OFF THE RAILS
- 84. @sbradweaver MAKE SHORT FILMS UXCINEMATIC SIDE PROJECTS & SMALL IDEAS
- 85. @sbradweaver MAKE YOUR OWN HOLLYWOOD UXCINEMATIC YOU DON’T HAVE TO LIVE IN A BIG CITY TO TACKLE BIG IDEAS FOR BIG NAMES
- 86. @sbradweaver THIS IS THE PERFECT GENERATION UXCINEMATIC THEY FEEL A DEEP CONNECTION TO UX MUCH LIKE THEY DO TO FILM THE MYSTERY IS BEING REMOVED AND THAT’S A GOOD THING
- 87. @sbradweaver DON’T MAKE USELESS SEQUELS UXCINEMATIC THE RISKS KEEP INCREASING, SO THE TENDENCY IS TO CREATE MANY “SAFE” OPTIONS THAT END UP BEING GENERIC AND BLAND
- 88. @sbradweaver DON’T PLAY IT SAFE UXCINEMATIC BE UNIQUE, BE BOLD, AND AMAZE YOUR AUDIENCE