Pulling Rabbits Out of Your Ass - UX Design Fundamentals
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The document provides an introduction to UX design fundamentals, presenting key concepts such as understanding users, identifying critical tasks (red routes), utilizing design patterns, and the importance of continuous testing. It also highlights historical milestones in UX history, including the term 'user experience architect' from Don Norman at Apple. Overall, it emphasizes the iterative nature of design and the significance of aligning solutions with user needs.
Pulling Rabbits Out of Your Ass - UX Design Fundamentals
- 1. PULLING RABBITS OUT OF YOUR ASS A brief introduction to UX Design Fundamentals HAT
- 2. HI! I’M CIPRIAN PALICI AND I LOVE TO FREEDIVE
- 3. I AM ALSO A UX DESIGNER / MAGICIAN 15 YEARS EXPERIENCE Concept Sketching UI Design Corporate Identity Advertising Campaigns Information Architecture Mobile Applications Interaction Design Visual Design Web Design Wireframing Desktop Applications Enterprise Applications Prototyping /palici User Research Stakeholder Interviews
- 4. RABBITS AND HATS ARE MAGIC AND MAGIC HAPPENS INSIDE THE CIRCLE
- 6. SUMMARY UX FUNDAMENTALS (INTRODUCTION) 1. IMAGINE THE PROCESS 2. KNOW YOUR USER 3. IDENTIFY THE RED ROUTES 4. USE DESIGN PATTERNS 5. TEST, TEST, TEST SOME MORE
- 8. UX HISTORY 1 1966 - In a very early-stage announcement of what would later become Disney World, Walt Disney described the project as "always in the state of becoming, a place where the latest technology can be used to improve the lives of people." This continues to inspire UX Designers.
- 9. UX HISTORY 2 1995 - Don Norman joined Apple to help with the research and design of its upcoming line of human- centered products. He asked to be called "User Experience Architect” marking the first use of the term in a job title. He also wrote "The Design of Everyday Things”
- 10. IMAGINE THIS EXAMPLE Usable Enjoyable
- 11. UX IS NOT UI
- 12. I LOVE THIS DIAGRAM!
- 13. 1. IMAGINE THE PROCESS
- 15. TOOLS DON’T MATTER * All the drawings from this presentation were drawn using only 1 finger and a tablet
- 16. ITERATE & LEARN FAST
- 17. MoSCoW IS NOT JUST ANOTHER COW
- 18. 2. KNOW YOUR USER
- 19. YOU ARE NOT YOUR USER
- 21. UNDERSTAND YOUR USER’S NEEDS, CONTEXT AND BEHAVIOUR
- 23. 3. IDENTIFY THE RED ROUTES
- 24. A RED ROUTE IS A PROJECT’S FREQUENT AND CRITICAL ACTIVITY
- 25. DETAILS DON’T MATTER IF YOU DON’T GET THE FUNDAMENTALS RIGHT
- 26. SOMETIMES GETTING THE RED ROUTES RIGHT COULD MEAN 80% PROJECT SUCCESS
- 27. IDENTIFYING THE RED ROUTES WILL HELP YOU STAY ON TRACK
- 28. 4. USE DESIGN PATTERNS
- 29. DESIGN PATTERNS = REUSABLE SOLUTIONS TO USABILITY PROBLEMS
- 30. READ & STUDY OTHER APPLICATIONS
- 31. DO YOU KNOW ANY EXAMPLES?
- 32. DON’T REINVENT THE WHEEL
- 33. 5. TEST, TEST, TEST SOME MORE
- 34. YOU DON’T NEED A LAB TO DO IT
- 35. TESTING WITH 2 USERS CAN UNCOVER 90% OF YOUR APPLICATION PROBLEMS
- 36. A/B TESTING, SURVEYS, USABILITY TESTING
- 38. REMEMBER THE MAGIC CIRCLE!
- 39. STAY IN THE CIRCLE!