Design Driven Development #ZIPMasterClass at Zagreb University
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1. The document discusses the importance of design-driven development and user-centered design. It emphasizes that design should come before other phases like architecture and development. 2. Good design is described as being simple, intuitive and solving user needs or problems. It should have a seamless interface that feels magical to users. 3. Collaboration between designers, developers and other roles is important. Designers need problems to solve, a creative environment, and influence in decision making.
Design Driven Development #ZIPMasterClass at Zagreb University
- 1. DESIGN DRIVEN DEVELOPMENT ZAGREB | JAN 23RD, 2014 VITALY M. GOLOMB | @VITALYG
- 2. “Art is like masturbation. It is selfish and introverted and done for you and you alone... ...Design is like sex. There is someone else involved, their needs are just as important as your own, and if everything goes right, both parties are happy in the end.” Colin Wright @colinismyname
- 4. INTE RT ARD AW SEP. 10-14TH, 2011 TECHNOLO H™ GY EC FO AWARD WINNER 2012 RI NN WINNER LL OVATI VE EXCE EN CE VITALY M. GOLOMB | @VITALYG
- 5. VITALY M. GOLOMB | @VITALYG
- 13. Dieter Rams TEN PRINCIPLES OF GOOD DESIGN
- 14. #1 IS INNOVATIVE TAKES ADVANTAGE OF NEW TECHNOLOGY
- 15. #2 MAKES A PRODUCT MORE USEFUL USE DICTATES FORM
- 16. #3 IS AESTHETIC ONLY WELL-EXECUTED OBJECTS CAN BE BEAUTIFUL
- 17. #4 MAKES A PRODUCT UNDERSTANDABLE MAKES A PRODUCT TALK
- 18. #5 IS UNOBTRUSIVE NEUTRAL, OPEN TO USER SELF-EXPRESSION
- 19. #6 IS HONEST DOESN’T MAKE PROMISES THAT CANNOT BE MET
- 20. #7 IS LONG LASTING FASHIONABLE DESIGN DATES QUICKLY
- 21. #8 IS THOROUGH LEAVES NOTHING TO CHANGE, DOWN TO THE LAST DETAIL
- 22. #9 IS ENVIRONMENTALLY-FRIENDLY USES ONLY WHAT IS NEEDED
- 23. #10 IS AS LITTLE DESIGN AS POSSIBLE SIMPLE AND PURE
- 24. AND NOW SOME BAD DESIGN...
- 34. CONSISTENT
- 35. PORSCHE 911 50 YEARS - 7 GENERATIONS
- 37. trust us with your banking logins
- 38. 60-80% markup on dirt, oil, wax, and fragrance
- 39. so how much is “design” worth?
- 40. +100-350%
- 41. +200-400%
- 42. +100-500%
- 43. +800-1000%
- 44. +200-5600%
- 45. “Design is not just what it looks like. Design is how it works.” Steve Jobs
- 47. YOUR APPLICATION HOW USERS SEE IT INTERFACE LOGIC DATA INTERFACE MAGIC 99% OF THE WORLD DOES NOT UNDERSTAND THE MAGIC OF PROGRAMMING
- 48. “As far as the customer is concerned, the interface is the product.” ! Jef Raskin Creator of Apple Macintosh
- 51. GRAPHIC DESIGN ! PSYCHOLOGY user experience KNOWLEDGE OF MEDIUM ! SENSE INTENT
- 52. SUBSET OF UX & GRAPHIC DESIGN ! ui/visual DESIGN PRINCIPALS FOR GIVEN OS ! SURFACE FUNCTIONALITY
- 53. DESIGN EYE ! EXECUTE UX/UI front-end developer ! BRIDGE TO ENGINEERING
- 54. COPY WRITING ! SALES marketing ! VOICE OF THE CUSTOMER
- 55. GRAPHIC DESIGN USER EXPERIENCE UI/VISUAL FRONT-END DEV. MARKETING
- 56. “Good design is obvious. Great design is transparent.” Joe Sparano @joesparano
- 60. NO SUCCESSFUL PRODUCT HAS EVER COME OUT OF A FOCUS GROUP
- 61. "If I had asked people what they wanted, they would have said ‘faster horses’." Henry Ford
- 63. Vision + Feedback from customers/users + Culture (consistency & expectations) + Techniques Jared Spool @jmspool
- 64. Unintentional
- 70. “Design is intelligence made visible.” Don Newgren Artist
- 71. define the problem and let designers do their jobs
- 74. hint: it’s not more money
- 77. A Seat at The Table
- 78. how would you like your design? pick two
- 79. UGLY, RUSHED, AND CARELESS FAST CHEAP DOES NOT EXIST TRASH FREE DOES NOT EXIST YOU GET WHAT YOU PAY FOR NEVER ON TIME DOES NOT EXIST GREAT
- 81. design is core
- 83. want the slides? follow @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER www.golomb.net | @vitalyg