Ultimate Landing Page Workshop
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The document outlines a workshop focused on creating effective landing pages, led by Christopher O'Donnell from Markitech. It covers topics such as conversion benchmarks, tools for designing landing pages, types of messaging, and various approaches to improve conversion rates. The workshop also includes practical examples and encourages participants to engage with testing techniques for better results.
Ultimate Landing Page Workshop
- 1. presents The Ultimate Landing Page Workshop CHRISTOPHER O’DONNELL @markitecht
- 2. AGENDA • WARMUP • BENCHMARKS • TOOLS • “THE EXCHANGE” • MESSAGING • APPROACHES • TESTING • WORKSHOP (EXAMPLES)
- 7. BENCHMARKS
- 8. WHAT IS A GOOD CONVERSION RATE?
- 13. 5%VISIT TO LEAD
- 15. WHAT IS A GREATCONVERSION RATE?
- 16. ¾ABOUT AS GOOD AS IT GETS
- 17. TOOLS
- 19. TRY THINGS
- 20. OPTIONS • DIY • DESIGNER • DIY AND DESIGNER • VENDOR • VENDOR AND DESIGNER
- 22. YOU’LL NEED FORMSGO FIND SOME
- 23. THE EXCHANGE
- 28. MESSAGING
- 32. APPROACHES
- 33. ALSO KNOWN AS HOW THE $*#&DO I GET GET 60% CONVERSION RATES?
- 34. CONSIDERATIONS • HOW DID THEY GET TO THE PAGE? • WHAT IS THEIR STATE OF MIND? • HOW WELL DO THEY KNOW YOU? • HOW WELL DO THEY KNOW WHAT YOU ARE OFFERING? • HOW MOTIVATED ARE THEY?
- 35. BE AWARE OF YOUR OFFER • WEBINARS VS. EBOOKS
- 41. APPROACH TECHNIQUES Call to ac@on Inters@@al Inline
- 43. TESTING
- 44. THINK BIG
- 46. THEN TUNE
- 50. WORKSHOP
- 51. Let’s have at it! • hKp://pages.yoKaa.com/yoKaa-‐prac@cal-‐ ecommerce-‐20120508.html • hKp://smarterer.com/lp/ prove_skills_improve_resume • hKp://www.WorldBrain.org/ • hKp://speech4good.com • hKp://speech4good.com/lite • Others? Yours?
- 52. Course Title Course Title INSTRUCTOR NAME
Editor's Notes
- #19: What tools do you use?What is your biggest challenge?
- #23: How do you get someone to fill out a form? How many fields should you have on a form?
- #44: Who has done some testing?What are the types of testing?When do you test?
- #45: Try big changes and see what works, then fine tune
- #47: Try big changes and see what works, then fine tune