UX & Design Thinking for BI and Analytics Applications
Download as PPTX, PDF1 like587 views
The document discusses UX design for business intelligence (BI) and analytics applications, emphasizing a holistic approach to process innovation and corporate strategy. Key principles include using design thinking and cross-functional teams to enhance user experience and decision-making while driving user adoption and satisfaction. It highlights the importance of effective content strategy and design execution to foster business growth and innovation.
UX & Design Thinking for BI and Analytics Applications
- 1. UX DESIGN FOR BI & ANALYTICS APPLICATIONS Design Thinking, Process Innovation & Corporate Strategy Jeff Hendrickson UX & Design Thinking Trainer and Innovator New York, New York
- 2. “Human beings must be served and they are reached by design not only as ultimate consumers; in the process they must be won over as co-performers and working crew.” Richard Neutra Survival Through Design 1954
- 5. Organization Company-Business- Stakeholder Business perspective needs We need to make it easier for the company to expand into XYZ market in the next quarter.
- 6. Individual User - Execution needs We need to make it easier for the company to expand into XYZ market in the next quarter.
- 7. Individual User - Execution needs We need a BI application that allows us to gain insight and make quicker, more reliable decisions.
- 8. Organization Individual Company- Business- Stakeholder User Growth, success, and innovation The Sweet Spot
- 9. ux and design thinking programs drive culture
- 10. People Tech
- 11. Creativity Logic
- 12. CONCENTRATE ON SOLVING BUSINESS PROBLEMS & MAKING EFFECTIVE DECISIONS
- 13. RICH AND ENGAGING USER EXPERIENCE (UX)
- 14. HIGHER USER ADOPTION & CUSTOMER SATISFACTION
- 15. Page 81 Graphic
- 16. DESIGN THINKING: A Creative Approach to Meaningful BI Projects
- 17. Part art, part science • Core principles • Think on your feet • Nonjudgement - inclusive
- 19. MENTALMODELS
- 20. Lancaster University Enterprise Centre, UK
- 21. So, who’s doing Design Thinking, Jeff?
- 22. Hasso Plattner Inst of Design (Stanford d.school) Harvard Innovation Lab Innovation Roundtable Summit HPI School of Design Thinking, U of Potsdam Procter & Gamble, Ford, CVS, Lowes, IBM, MIT, Hewlett- Packard, Xerox, Google, Oracle, Philips, Amazon, Nokia, T-Mobile, Visa, Fidelity, Citi, Deutsche Bank, Staples, Home Depot, Sears, Tesco, Nike, McKinsey, MetLife, Mayo Clinic……..
- 23. Proctor & Gamble Clay Street Studio
- 24. Design Thinking is Visual Thinking.
- 25. We employ our visual brain to think through challenges.
- 26. We work in cross- functional teams to incorporate many mental models.
- 27. HOW DO WE DO IT?
- 28. USER RESEARCH DESIGN THINKING RAPID PROTOTYPING We form a cross-functional core team and they do: In a 2-3 day onsite, intensive workshop. Several video conference sessions before, and milestone calls after.
- 30. a ux design team defines the focus
- 31. WHY DO WE DO IT?
- 32. So that we don’t waste TIME AND MONEY building the wrong thing.
- 33. FORRESTER: “In order to succeed quickly, learn how to fail quickly.”
- 36. CONTENT STRATEGY Defines the Design Execution
- 38. Principle #3: Effective decision making requires the right information. Principle #2: Value creation is the result of effective decision-making.
- 39. CONTENT STRATEGY KPIS – SALES COMPS – QUALITY MEASURES – DOWNTIME – INVENTORY – PERFORMANCE – CHARTS - REPORTS
- 42. Qlik Sense
- 43. Domo
- 44. Tableau
- 45. Outcomes for YOU
- 47. CLOSING THOUGHTS
- 48. Peter Drucker once said that business has two main functions: marketing and innovation.
- 49. I’m encouraging you to be innovative.
- 50. THANK YOU jeffreydean.h@gmail.com twitter: @uxdesignstrat1 LinkedIn: My Profile Udemy UX Course
Editor's Notes
- #3: I love this quote because it perfectly explains why using a design thinking approach to better UX for applications is essential.
- #4: This is a holistic approach because we’re looking at more than just the tech, or the data. We’re researching user needs and challenges as it relates to the entire project and user experience.
- #5: It’s process innovation because we’re learning a new way to work to solve our business problems. We involve many types of coworkers, all with different ways of thinking about a problem.