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The value of structured data
- 2. The value of Structured Data Gilbane Boston - 2011 Ole Gulbrandsen CTO Webnodes ole@webnodes.com www.webnodes.com
- 3. Structured Data improves: 1. Visibility & search engines optimization 2. Articulation of your value proposition 3. Mobile & multichannel publishing 4. Integration with other systems 5. How you expose and share your data Ole Gulbrandsen – ole@webnodes.com www.webnodes.com
- 4. Topics Part 1 Structured data on the Web Part 2 The Semantic Web Part 3 Structured data in CMS systems Ole Gulbrandsen – ole@webnodes.com www.webnodes.com
- 10. Topics Part 1 Structured data on the Web Part 2 The Semantic Web Part 3 Structured data in CMS systems Ole Gulbrandsen – ole@webnodes.com www.webnodes.com
- 11. A «web of documents»...
- 12. A «web of documents»...
- 13. But there are challenges...
- 15. Tree based navigation is limiting
- 16. from a «web of documents»... ...to a «web of data»
- 19. Challenges with a «web of data» 1. Most CMS systems are page oriented and cannot be used 2. Solutions are therefore custom made and expensive 3. Each solution has its own data format 4. Integration is hard
- 20. How do we overcome this?... a common standard for structured data on the web
- 21. Topics Part 1 Structured data on the Web Part 2 The Semantic Web Part 3 Structured data in CMS systems Ole Gulbrandsen – ole@webnodes.com www.webnodes.com
- 22. «The Semantic Web» The Semantic Web is a "web of data" that enables machines to understand the semantics, or the meaning, of information on the Web. Source: Wikipedia
- 23. Semantic technologies are Internet technologies key to the future web… SOURCE: Radar Networks & Nova Spivack
- 24. semantic search in webnodes HTML PAGES semantic databases in webnodes Data endpoints
- 25. Semantic tags give content meaning Reseller Producer Author
- 26. Without semantic tags [H1] [Blue] text text [Red] text [Image] 240x130px [Black] text [Bold] text
- 27. With semantic tags Product Phone Name Color Price Product Image Currency Stock Status
- 28. Without semantic tags The search result is inaccurate
- 34. Events People Reviews
- 35. www.schema.org
- 37. semantic search in webnodes HTML PAGES semantic databases in webnodes Data endpoints
- 39. • demo.webnodes.com mashup • webnodes.bobsdb.com mashup
- 41. Topics Part 1 Structured data on the Web Part 2 The Semantic Web Part 3 Structured data in CMS systems Ole Gulbrandsen – ole@webnodes.com www.webnodes.com
- 42. The benefits from the Semantic Web has so far been reserved large companies! Why?
- 43. Webnodes has created a Semantic CMS, enabling smaller enterprises to benefit from the Semantic Web as well…
- 44. The challenges with CMS systems EXPENSIVE CUSTOM Structured Data BUILT SYSTEMS End users HTML CMS PAGES Other systems EXPENSIVE CUSTOM BUILT SYSTEMS
- 45. Our solution Semantic Semantic Tags Desktop Browsers database HTML PAGES Semantic Searches schema.org Mobiles & Tablets Data SQL Database Endpoints ORM Systems Tripletstore OData Other applications SPARQL RDF
- 46. The difference with Webnodes EXPENSIVE CUSTOM Structured Data BUILT SYSTEMS End users HTML CMS PAGES Other systems EXPENSIVE CUSTOM BUILT SYSTEMS
- 48. To summarize...
- 49. The value of structured data in your CMS OData Mobiles etc. Structured Data Semantic HTML Search PAGES RDF Structured Data Normal CMS HTML PAGES
- 50. Benefits with Webnodes CMS: 1. Visibility & search engines optimization 2. Articulation of your value proposition 3. Mobile & multichannel publishing 4. Integration with other systems 5. How you expose and share your data Visit our booth! Ole Gulbrandsen – ole@webnodes.com www.webnodes.com
Editor's Notes
- #4: I
- #11: I’ve split the topic into 4 parts. I’ll first cover some basics and key concepts with what strcutured data, to make sure we have a some common ground. I’ll then talk about strutured data in the context of the Web, and of course the so calle «Semantic Web» which is all about structure. And last, since content is data after all I’ll talk about how CMS systems play a key role in this.
- #36: We among the first to implement this auto
- #39: Dette kan du få inn på side med vår løsning.
- #42: I’ve split the topic into 4 parts. I’ll first cover some basics and key concepts with what strcutured data, to make sure we have a some common ground. I’ll then talk about strutured data in the context of the Web, and of course the so calle «Semantic Web» which is all about structure. And last, since content is data after all I’ll talk about how CMS systems play a key role in this.