The way of_the_webpreneur

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Terms and Conditions
LEGAL NOTICE
The Publisher has strived to be as accurate and complete as possible
in the creation of this report, notwithstanding the fact that he does
not warrant or represent at any time that the contents within are
accurate due to the rapidly changing nature of the Internet.
While all attempts have been made to verify information provided in
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omissions, or contrary interpretation of the subject matter herein.
Any perceived slights of specific persons, peoples, or organizations
are unintentional.
In practical advice books, like anything else in life, there are no
guarantees of income made. Readers are cautioned to reply on their
own judgment about their individual circumstances to act
accordingly.
This book is not intended for use as a source of legal, business,
accounting or financial advice. All readers are advised to seek services
of competent professionals in legal, business, accounting and finance
fields.
You are encouraged to print this book for easy reading.
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Table Of Contents
Forward
Chapter 1:
About Buzz
Chapter 2:
A Little Tool
Chapter 3:
Using Your E-mails
Chapter 4:
Some Practical Ways To Go Viral
Chapter 5:
About Video
Chapter 6:
Your Own Show
Chapter 7:
Tagging And Scripts
Chapter 8:
Discussion Boards
Wrapping Up

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Foreword
You're about to discover how to utilize an ancient form of marketing
to redirect tons of traffic into your sites and fill your bank accounts!
To be truthful, viral marketing has been around for years. In olden
days, individuals would recommend a service or individual to other
people if this particular person's product or services were
exceptionally great. Over time, this technique became among the
oldest yet most effective types of marketing- after all, you'd most
likely utilize a service or buy something a trusted friend or family
member suggested, wouldn't you?
Viral marketing essentially describes any technique that encourages
people to pass on a marketing message to other people - producing
the potential for exponential growth in them with messages exposure
and influence.
Viral marketing is arguably among the best techniques for generating
traffic and buzz for your business.
Viral marketing may be a really great thing for net businesses,
particularly small ones that are just starting up. On the flip side, a
rotten product going viral will cause everybody to shun your product
or business. How would you produce a great viral campaign then?
Well, simply follow this book...and you'll discover more.
The Way Of The Webpreneur
How To Market Any Skill, Talent Or Sell Any Product By
Focusing On The Web As A Powerful Medium Of Expression.

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Chapter 1:
About Buzz
Synopsis
Viral marketing buzz occurs daily, in normal, unspectacular
circumstances and when you least anticipate it.
The grapevine, rumors, the whispers in your ear are what buzz is all
about. Those little flecks of information that individuals share over a
cup of java….the outrageous occurrence that somebody just saw and
can’t wait to describe or the unbelievably cool product that a
acquaintance of a friend just purchased are the body and soul of
buzz…and buzz marketing or viral marketing, depending upon what
you wish to call it.
We all recognize what a computer virus is. It spreads from one PC to
another in the blink of an eye. Now “Buzz” is the virus of promoting…
it spreads to other buyers and has an epidemic of sales of your
product or service.
It may be that “e-mail this to an acquaintance” button that's simply
calling to you to click it, or a pair of real (and really satisfied) lips
whispering persuasive endorsements into receptive ears; buzz
marketing may transmit your business message at warp speed and do
it at no cost to you!
Discussion boards, blogs, e-mail lists and product review web sites
are the conversations that consumers have with each other and
represent the biggest collection of word-or-mouth or buzz advertising
that's ever existed.
Business In Your
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The Buzz About The Buzz
Producers of products and services are slowly starting to recognize
that what Consumer reports say about their products and services
isn't nearly as crucial as what consumers say to each other about
them. Therefore, we have the ballooning of viral marketing…..word-
of-mouth…or buzz.
And... We'll take 2 case studies as concrete proof. MSN Hotmail’s
viral marketing success tale is practically in the domain of folk lore.
Back in 95, when Sabeer Bhatia and Jack Smith approached the
venture capital firm of Draper Fisher & Jervetson with their thought
for a free e-mail service, the firm liked the theme but wondered how
they'd draw in members and build a company around it. Nowadays
there are more than thirty million participating members.
The Hotmail user base developed faster than any media company in
history; faster than CNN and AOL! Hotmail tripled its size in a single
year. The present sign-up rate for new memberships frequently
exceeds a 1000000 per week.
Tom Draper is the one who really suggested that they ought to
append an ad message to each outbound e-mail: “P.S. Get your free
email at Hotmail” and called it viral marketing.
It was a really bold move at the time. Would users resist having this
automatic addition to the content of their private messages? Hotmail
seasoned the idea by clearly marking the promotional plug and taking
out the “P.S.”.

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Yet, every departing message conveyed an ad and a subtle implied
endorsement by the sender. The recipient recognized that the sender
was a Hotmail user and that this new free of charge e-mail thing
seemed to work for them. Every new user became a 'salesman' and
the content spread like an exceedingly contagious virus.
At the end of the day, Hotmail’s formula for success is pretty easy. It
delivers the qualities consumers truly want in an e-mail service:
speed, dependability, and ease of use and a rich set of characteristics.
And helped by the might of viral marketing, the rest as they state, is
history.
The following success story involves a little communication tool you
likely have in your personal computer right now.

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Chapter 2:
A Little Tool
Synopsis
In 96, 4 Israeli men, 2 of whom didn’t even finish senior high,
dreamed up a communication system called ICQ (I Seek YOU).
After their ground forces service, the 4 men took jobs at a local PC
store. At night, they worked at their dream project….a program for
blink of an eye easy net communication. They named their company
Mirabilis.
Net service was really expensive in Israel, so the men moved to
California and later to Greater New York. It took less than eighteen
months for more than ten million PC users to download and install
ICQ. ICQ was free of charge.
Those ten million individuals had heard about ICQ by “word-of-
mouse” advertisement. (What we call Viral marketing or Buzz
marketing). Mirabilis stated a solid ‘NO” to Microsoft, but accepted a
three hundred million dollar take over from AOL. ICQ then swiftly
exploded to 100-million downloads and a 1000000 fresh subscribers
every week.
The interesting principle about ICQ is their marketing. They simply
didn’t do any marketing. All of their efforts were directed at inspiring
users to spread the word.
Business In Your

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One Way To Do It
They made it simple to spread the word by utilizing the standard e-
mail that will ask your friends to join, but the software may likewise
be instructed to scan your address book and send all your
acquaintances invitation letters. Their thought was to construct a tool
that includes an inherent mechanism for circulating the work and
then simply letting it grow!
Now, to the meat and potatoes – You might not produce a program
like hotmail or ICQ but your products may go viral, bringing in tons
of subscribers and revenue.
Fasten your seatbelts as you're about to learn how. How may e-books
be utilized as a tool for viral marketing? Let’s suppose that you sell
products utilized in baking. If on your site you provide a free of
charge download of an e-book with recipes that require ingredients
you sell, it's conceivable that you'll sell more of the products that you
manufacture. That's the primary concept but there are a lot of ways
that e-books may help acquire free viral marketing for you.
If the free of charge e-book you give away on your web site is great,
informative, funny, or incorporates timely info, the public will pass
that info along to their friends and loved ones and thereby, yield a lot
more traffic on your web site.
The cost of an e-book is just about zilch, which makes it a pretty
magnetic tool for marketers big and small. The only cost is in time
and creative thinking and the advantages are endless.

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Naturally, e-books don't have to be exempt. They may likewise be
sold. The trick to selling your e-books is to be sure that they're worth
the price you charge for them.
Many e-books now come in PDF format, as you are able to really
easily and quickly convert a text document to the PDF format. The
document need not be produced in HTML first.
You are able to have images and hyperlinks to web pages in a PDF e-
book. Among the greatest benefits is that the PDF format may be read
by both windows and MAC users.
In the next chapter you'll learn how to utilize your e-mails to produce
a viral machine that steamrolls over the rivalry!

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Chapter 3:
Using Your E-mails
Synopsis
Everybody wishes his or her marketing message to be viral, or have a
viral facet and make the best of viral marketing. Why not? It’s free of
charge and effective. The issue is that most individuals don’t
comprehend what it is that makes their marketing e-mail message
worthy of being passed along.
The idea of building an ad in email become viral is really pretty
simple. You place something in there that individuals will wish to
share with their loved ones and acquaintances, something they'll wish
to spread around.
Business In Your

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About Your Mail
The messages have to be perceived as having value. Crucial or timely
info, research or studies are illustrations of content that might be
viewed as likely pass-along stuff. Interaction content like quizzes or
personality tests are things that do get passed along, as they're
entertaining.
Multimedia experiences get passed along. Rich media e-mail is
getting a lot of press of late. Individuals, me included, are forever
touting the advantages. Yes, it does require a bit more time and
revenue investment but the messages have a excellent appeal and
they do get shared with other people….which is the aim of viral
advertising.
Relevant info, research, or studies are all instances of content that
might be viewed as possible pass-along stuff. Interaction material like
a quiz or test can motivate a recipient to forward an e-mail…
particularly if it is fun.
Getting recipients of your viral advertising e-mail to send it on to
their acquaintances and colleagues isn’t as difficult as it sounds.
The whole trick is to make them wish to share it and thereby share
your ad.
Word of advice: regardless how superb you craft the offer and
regardless how great the message, if the buyer visits your web site and
has an experience less than what was promised, it will return to bite
you. Among the greatest things about the net is that individuals who
are interested in a specific subject may come together in one tiny

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corner of it to share ideas and info and product reviews with each
other as a niche community.
Your site has to have excellent content that's centered directly at these
niche markets. Rather than selling to the masses, you sell to the
individuals who are thirsty for info and resources concerning their
particular interest and are most likely to buy your products or
services.
To achieve this, you have to identify yourself as an authority in the
field you're targeting. How does one accomplish that, you might ask.
Well, the way you prove your expertise online is by putting up on your
internet site with great original and useful content.
The net delivers pictures, music and video…we all recognize that…but
the most effective way to lend information is, always has been and
always will be, text.
Consequently, articles are the most beneficial vehicle. If you are a
great author, then you have it made…if you aren’t an excellent writer,
there's still a way to accomplish the goal.
There are a lot of excellent places to discover content online to add to
your site and you are able to get the material free, which makes it
even better. For instance, article directories. The articles are free for
the taking with a condition that if you display one on your site, you
have to likewise cite the article’s writer and link to his or her site.
Next, I'll be talking about how to make your viral niches fruitful.

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Chapter 4:
Some Practical Ways To Go Viral
Synopsis
When you're seeking excellent content for your niche site, you're
commonly seeking articles that are well-written and bear timely info.
The 1st option, as brought up earlier, is the article directories. The
articles are free of charge but you're required to link your web site to
the author’s web site. So 'free of charge' isn’t precisely free of charge.
The 2nd option: You want articles ghostwritten for you and the way to
get them is to go to article brokers. Google “Niche Article Brokers”
and you'll get a lot of hits.
These companies deal with private label articles. It's content that you
are able to claim as your own as all rights to the article have been sold
by the writer. Now, instead of advertising somebody else as the
authority, you’ve just demonstrated to your buyers that you, yourself,
are the learned one!
You wish to make the most of the traffic you're getting on your site. So
why not see to it that each visitor to your site is provided a free
subscription to your e-zine within moments of getting in?
Business In Your

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Some Tips
E-zines are a perfect illustration of informational marketing. You're
presenting something of value for nothing. That value may be hard-
to-find knowledge or it may be yourself.
A compelling e-zine offer matched with a easy "pass it on" technique
like this won't only allow you to squeeze the most value out of each
visitor to your site, but likewise give you an opt-in list of targeted
leads ready and waiting to buy from you!
One of the successful attributes of a site is to maintain an e-zine by
which you are able to keep in contact with your web visitors in order
to maintain a reliable and long-term relationship with them through
your regular e-mail to that opt-in subscriber base.
Next up, you'll discover an engaging and fun way to reach out to
individuals utilizing one of the most unlikely tools around: Games.
If you've ever obtained an e-mail from a acquaintance with a link to
an interesting or intriguing game, you're part of the growing target
list for viral games, an net marketing tool which counts on users
sending a URL to others in order to promote and theme, product or
company.
Viral movies or images may be great and really funny but individuals
will view them once or twice and that’s it. If you are able to discover a
concept that's easy to grasp, make it enjoyable and incredibly simple
to utilize and then get your user to keep returning for more, you'll
have the chance of exposing them a greater number of times to your
message.

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If you are able to add something as easy as keeping score to make a
game competitive you are able to get individuals to play again and
again. Offbeat games have the same effect.
The initial cost of producing a viral game is more than other viral
marketing techniques but, compared to print campaigns, purchasing
advertising space, radio or TV adverts, viral games are a pretty cost-
efficient way of handing your market.
The other thing about games, which is difficult to put a price on, is
that you are able to reach your target audience with material that's
relevant and intriguing to them with ease and, once the game is set in
motion, with very little work.
Although connection speed was a problem, the spread of broadband
connection is slowly getting rid of that issue. There's great potential
for games as a viral tool, all the same, if you're a small business, it
would be best to outsource this to designers.
Viral marketing is plainly making use of the tendency of an individual
to share something they find enlightening, entertaining and amazing
and blogging is among the ways that viral marketing is facilitated.
These days, everyone is blogging and you are able to incorporate
blogging into your sales marketing and have a lot more success.
It isn’t that difficult to accomplish. Simply have your clients write
diary entries about goals they've reached utilizing your product, the
great emotions it’s given them, the concerns and worries your product
has taken out of their lives, how bad their lives were prior to them

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buying it, how it's helped others in their lives, how much better their
lives are since they started utilizing your product, and on and on.
Clients could update their blog daily, weekly or monthly. It will hinge
upon how frequently they use your product. If you're teaching them a
skill, they may blog their progress.
You have to provide your buyers with web space for writing their
online diary (blog) or have them e-mail you the blog entries for you to
publish.
Your online blogs may be made extra persuasive by buyers including
personal profiles, pictures, net video of them utilizing your product,
net audio of them discussing your product, and so on.
A net blog would likely outsell the common testimonial as it's updated
on a steady basis and gives more personal info and since a diary
(blog) is considered private, it makes individuals more curious to read
it and trust that what is said is true.

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Chapter 5:
About Video
Synopsis
Video presentations are among the most crucial tools you may
develop for use in viral marketing. The reasons that a video may be so
effective are many.
They’re a visual tool. The vast majority of individuals are visual in the
way they relate to the world around them. Even individuals who are
primarily audibly oriented or kinesthetic (sound or touch) frequently
have a strong secondary visual orientation.
They’re accessible. By utilizing one or two of the common formats,
you may rest assured that virtually anybody will be able to view the
videos.
They pack a lot of impact in a short time frame. Some of the best
video promotions last no more than 30 seconds to a minute. This
means there isn't much chance of the viewer losing interest before
you get to your main point. That isn't always the case with a report or
e-mail text.
They may be bookmarked, e-mailed as attachments, and downloaded
for distribution later. Put differently, videos are easily distributed,
making them ideal for sharing with others.
Business In Your

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Movies
It's significant to note that a video that's produced as part of a viral
marketing campaign is a bit different from many of the videos that
proliferate around the net.
The chief purpose is to excite viewers enough that they decide they
have to purchase your product or become an affiliate so they may
begin making revenue with your product. There are a few matters you
have to always bear in mind so your video won't become a total mess.
Many beginner video makers will inevitably make one of the following
errors when producing a viral video:
Swamping the viewer with so much sensory stimulation that the
message is lost underneath all the pretty extras. You need the special
effects to enhance your content, not hide it.
Don't be too cute with the demonstration. Keep the cute factor to a
minimum...unless you're touting an informational product on
minding kittens.
Attempt to stand back from becoming a condensed infomercial. Think
in terms of 30-second commercials that you've watched in years past
that got right to the point and still held your attention – that's the
angle you wish to go after.
Don't utilize verbiage that's likely to offend others. While this might
sound like a common sense approach, it’s astonishing how many sales
oriented videos online today totally forget this!

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Don't produce something that will be dated in a year's time. The fact
is that when a video recording goes viral, it's out there broadcasting
from now on. If you rely to a great extent on cultural benchmarks that
are clearly an denotation of a specific time era, you run the risk of
turning individuals off as they believe the video is old and the
product is likely old and outdated.
Don't release a video till you're totally happy with it. Remember that
the video represents you and your product. If you've doubts about the
caliber or the structure of the video, there's a great chance that other
people will feel the same way.
When you've your concept, your primary script and a great idea of
how to stage the action for the video recording, you're ready to start
the actual digital filming.
Essentially, you've 2 options open to you when things get to this
stage. Either you may do it yourself or you may have the video
assembled by a pro. There are a few pros and cons to both approaches
that you ought to consider.
A lot of entrepreneurs decide to assemble their own viral marketing
videos. And many of these videos do work all right and generate
plenty of positive attention, resulting in traffic and sales.
The benefits to doing the video yourself being you get low production
costs, you don't have to be technically disposed thanks to
technological gains and you may change things at the last moment.

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But you might face issues of poor visual quality, sub-par gear and the
whole video might obviously look amateurish.
Going with a pro to produce your video may be the best option in
some cases. There are several advantages to having the video
assembled by a pro.
After all, with their expertise and high-end tools, you'll receive slick
production quality, the output in several formats and access to tools
you don't have.
However in the flip side, the video will cost a bit, last moment
changes are hard or even impossible to make, you lose a particular
amount of originative control and still have to pay even if you don't
like the final product!

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Chapter 6:
Your Own Show
Synopsis
As more and more markets get receptive to the application of viral
marketing techniques, the viral video recording has continued to
evolve and adjust to more settings. There are a lot of reasons why
videos take off so well as viral tools. A few good reasons one may
think of are:
The subject matter adds up to the viewers. There's immediate rapport
accomplished that allows viewers to comprehend and relate to what is
going on in the video recording.
The video recording is simple to download and easier to distribute.
While often individuals will share a link to the video recording, they
might also wish to download it. The video ought to be uploaded and
distributed to popular video sites like youtube.com, or Google video.
The logical conclusion of the video motivates a "wow" factor. That is,
by the time viewers reach the end of the video, they're already sold on
the need for the product and are open to finding out how to acquire it.
At the same time, they've already thought of a few individuals who
need to see the video recording and make plans to pass the word
along.
Business In Your

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Types Of Video
The 3 types of videos that commonly draw attention are the
entertaining viral video, the informational viral video recording and
the conversational viral video.
Occasionally you might wishing to go the comedic or satirical way.
Occasionally the informational style works very well in settings where
a direct approach is anticipated. Illustration: marketing an
informational product that has to do with a serious subject.
Conversational styles frequently include utilizing testimonials related
to how the product helped individuals, and frequently looks as if
everybody were standing around having a casual conversation.
Now we’re going to discuss Ustream.tv. And this is essentially a site
where you are able to produce your own live video show. And what’s
Excellent about Ustream is that it’s free to set up and it’s a different
viral marketing tool that may just drive swarms of traffic to your
business, and it’s really easy to get doing. All you require is a basic
web cam which most laptops come preinstalled with a web cam.
So you go over to Ustream.tv, you’re merely going to click on sign up
to get rolling, and you simply produce your new account, fill in that
Info and you’ll going to get an e-mail sent to you with details. After
that, login to your Ustream account.
And what you are going to do when you login is you’re going to see an
selection that says ‘my shows’ and you may click on that and you can
name a new show, illustration: test Ustream show.

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So if it’s traveling, you’ll put up whatever subject that is. If its news
sports, entertainment, business, applied science, and so forth. Or you
may plug in your own text. Ustream is a really high traffic site. And,
you are able to likewise schedule your posts here; you can simply
follow all the on-screen instructions. And when you’re finished, you
simply click on “save changes” and your test show will be live.
What makes the service particularly useful as well is that it blends live
and archived footage seamlessly. Users may watch a show as its
occurring, or only return and watch shows after they're off the air.
The player may be embedded on third-party sites or sent to more
than twenty social networks, and the service has likewise introduced
an iPhone app. The free app lets you watch live and prerecorded
UStream material, search and browse through the library of shows,
and chat with other users.
Along with its public-facing product, UStream likewise powers a
private-label service known as Watershed. This service lets groups
customize, in both look and feel, and limit the distribution to picked
out users. The UStream interface is clean and aboveboard. It offers an
easy option for broadcasting your own videos or checking out others',
and at no cost to you.
And then what's going to occur is you’re going to begin acquiring
more followers and the whole video snowballs into a monolithic viral
campaign in double quick time.

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Chapter 7:
Tagging And Scripts
Synopsis
A Fresh consumer phenomenon is known as "tagging" or
"folksonomies" (short for folks and taxonomy). Tagging is mighty
because consumers are producing an organizational structure for net
content. Folksonomies not only enable individuals to file away
content under tags, but, even greater, share it with other people by
filing it under a global taxonomy that they produced.
Business In Your

- 26 -
Some Tricks
Here's how tagging works: utilizing sites such as del.icio.us - a
bookmark sharing web site – and Flickr - a photograph sharing web
site - consumers are getting together on categorizing net content
under particular keywords, or tags.
For example, a person may post photos of their iPod on Flickr and file
it under the tag "iPod”. These pictures are now not only visible
Below the individual user's iPod tag but likewise under the
community iPod tag that shows all images consumers are rendering
and filing under the keyword.
Tagging is catching on, as it's a natural complement to search. Type
the word "blogs" into Google and it can't tell if you're searching for
info about how to launch a blog, how to read blogs, or anything else.
While tags are far from perfect, marketers ought to, all the same, be
utilizing them to keep a finger on the pulse of the general public.
Begin subscribing to RSS feeds to monitor how consumers are tagging
info related to your product, service, and company or web space.
These are living focus groups that are available free of charge, day in
and day out.
One technique of viral marketing is utilizing tell-a-friend script on
your site. This is a simple computer programming script that you are
able to attach to the programming on your web site.

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Commonly tell a friend scripts are installed in pages where media is
posted so that an individual may easily send the media to any of his
acquaintances or loved ones and accomplish it swiftly.
Essentially the tell a friend script is a script where a individual may
input his name, e-mail address, the recipient’s e-mail address and
send off the media to his acquaintance or loved ones much like an e-
mail with an attachment.
Once the recipient gets the e-mail, he won’t think of it as spam mail as
he sees the senders name as somebody he recognizes and trusts.
Once the e-mail is opened, it will be read, watched or played.
Included in the e-mail would be a short description of the company or
web site that sponsors the media sent and a different tell a friend
script. Then the procedure starts once more.
Tell a friend script is really easy and does not require a complicated
method of programming. You'll be able to simply copy and paste a
script and merely put it on a designated page.
Utilize your favorite search engine and type in “tell a friend script”.
There will be a lot of results. There are free of charge ones and paid
ones. You simply utilize the one that best fits your needs.
By utilizing tell a friend script, you are able to possibly drive traffic
into your web site and that may spell profits.

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Chapter 8:
Discussion Boards
Synopsis
Recently, discussion board marketing has been touted as a sort of
free, organic, viral marketing. Nevertheless, because so many
marketers go into discussion boards purely with the aim of marketing
products or services, their actions and attitude inadvertently induces
the exact opposite of the desired effect.
Business In Your

- 29 -
Know This
Discussion boards aren’t marketplaces but when utilized as such, the
marketers’ actions become offensive and will only prompt the wrath
of fellow members and marketers, let alone moderators who may ban
them from the web site.
In order to be effective, this sort of marketing carries a particular
degree of dedication, responsibility and respect. The beginning
requirement is to take a personal interest in the chief subject of the
discussion board.
Not only does that imply visiting it on a regular basis, but it likewise
implies developing a great relationship with both other members and
the moderators, as well as taking an active interest in assisting other
people.
Naturally, it likewise implies following and all rules that exist. By
doing this, one may develop a reputation and, since its human nature
to work with a trusted colleague, business will of course develop from
this.
Here are some tips to effectively use forum marketing as a part of
your overall net marketing strategy.
Find the correct discussion boards:
Not all bulletin boards are worth your time. Seek popular forums that
cover your niche topic. Begin by asking your employees, suppliers,
and buyers which net communities they hang out in. Likewise, try
searching discussion board hub sites like Board Reader, Big Boards,
and Board Tracker using niche-specific keywords.

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Narrow your list to 5-10 that will be worth your time utilizing the
following criteria:
Seek discussion boards that have at least 1,000 members and
10,000 posts.
Make certain the discussion board gets at least 10 to 15 new
posts on a daily basis.
Discount discussion boards that are overrun by spam.
Avoid discussion boards hosted by your direct competitors.
Check the user agreement and posting guideposts:
During the registration procedure, you'll be asked to agree to the
forum's user agreement and posting guideposts. Study these carefully.
There's a lot of boilerplate legal language in these documents, so it's
tempting to just skip them without reading. But, many discussion
boards have unique guidelines that you have to pay attention to.
Some of the most crucial to look for include:
Are users allowed to put links in their posts?
Are users allowed to market their own businesses?
Are users allowed to post commercial messages in their
signatures?
Create a compelling profile:
A great profile may help you establish credibility on the discussion
board. Provide a solid description of your expertise and experience.
Feel free to add in a few personal tidbits to humanize your profile.
Stay away from sharing possibly polarizing data like political or
religious affiliation. Supply contact info so other users may get in
touch with you if they're interested in learning more about your
business.

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Introduce yourself:
Many forums encourage fresh users to introduce themselves to the
community by making an introductory post. This is commonly done
in threads particularly designated for welcoming fresh members.
Your introductory post ought to include a short description of your
expertise and an explanation of how come you joined the forum.
Don't make any marketing pitches in your 1st post. If you try to sell
anything in your 1st post, you'll very likely get banned.
Spend some time loitering:
Resist the urge to begin posting immediately. Discussion boards are
tight-knit communities that tend to shun and haze newbies. Spend a
little time reading the forum to get a sense of the community's
particular quirks and cultural norms.
Place your site address in your signature:
Discussion board signatures are blocks of text or graphic that are
attached to the end of all your posts. Most individuals use signatures
to display their favorite quotes or links to their favorite sites. Some
discussion boards also let users to utilize signatures to promote their
own sites. If you're in a discussion board that allows self-promotional
signatures, make certain you take full advantage of this opportunity.
Stand back from drama:
Don't get drawn into heated arguments. It would be a shame to get
banned simply because you began arguing. Here's how you may avoid
the drama:
Perpetually remind yourself that your mission here is to
establish good will for your business.
Stand back from charged subjects like politics or religion.

- 32 -
Withstand the urge to respond to critique. If you have to
answer, at least give yourself a few hours to cool off before
reacting.
Utilize emoticons to indicate when you're being facetious.
End discussions the minute you sense that it's getting
contentious. Simply say you agree to disagree and that you wish
to move on to other more pleasant topics.
Once you've the respect of the users, you may begin more aggressive
marketing campaigns. Center on marketing strategies that provide an
advantage for the forum community. For instance, offer the forum
members special discounts, free of charge samples, or fun contests.
Make sure to get the permission of the forum's moderators before you
begin these campaigns.
This sort of marketing has already suffered a little abuse and because
of this, a lot of discussion boards have recently developed rigorous
rules designed to protect their members from abusive or overly-
aggressive marketing maneuvers.
Marketers have to respect that the purpose of a discussion board is to
be a platform to exchange thoughts on a given subject. By centering
on the subject and posting inquiries and answers, a marketer’s
reputation will grow and this produces the potential for sales by
nature.

- 33 -
Wrapping Up
You've just seen the most often utilized viral techniques by most
marketers in producing a successful and viral web campaign.
All you have to do is be creative and think out of the box. In doing so,
you are able to think of so many additional ways to get your viral
message going and going.
A few matters you need to bear in mind when producing a successful
viral product:
Material:
The success of any viral marketing and web campaign is directly
related to the material of the viral message by whatever vehicle it's
delivered, be it, e-mail, e-zines, sites, etc. Really great, creative,
and inspired material may and does bring in buyers by the
numbers. Illustrations include valuable discounts, relevant data,
jokes and multimedia goodies. User
Satisfaction:
Viral and web marketing efforts may provide enormous
advantages to e-commerce sites by bringing in fresh users but
most fail to totally appreciate the promotional advantages of user
satisfaction. Viral marketing is a two-way street. The news that
your e-business didn't provide as promised travels like a racing
bullet and twice as fast as the speed of light.
Trust:
Business In Your

- 34 -
Trust is the all-important lubricant of Web business; without trust,
business grates to a halt and establishing trust takes time and work
on your part. It isn’t something that buyers give freely. You have to
earn it and continue to earn it with each sale.
Well, I wish you the best for your viral and web campaigns, but in
whatever medium you pick out, forever remember the above 3
factors.

The way of_the_webpreneur

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