The Web Analyst's Code of Ethics
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This document summarizes the development of the Web Analyst's Code of Ethics. It started as a conversation that led to emails and the creation of a code of ethics. The code of ethics was published on the WAA blog and generated discussion on social media. Contributors from the web measurement community helped develop the code, which has 5 core tenets: privacy, transparency, consumer control, education, and accountability. The goal is to educate organizations about data collection practices. The WAA aims to grow support for the code and increase awareness of these issues.
The Web Analyst's Code of Ethics
- 2. This is a story about the Web Analyst’s Code of Ethics…
- 3. Web Analytics Tracking Our little industry Digital Measurement Hooray Us!
- 4. Web Analytics Cookies, local Tracking flash objects, deep FTC Digital Measurement packet inspection “Do Not Track” WSJ What They Know F.U.D. (Fear, Uncertainty, Doubt) Hey… Yeah, we Let’s do better! something?!
- 5. The Code of Ethics Concept It all started with a conversation… Then a flurry of emails… And a Code of Ethics was born.
- 6. • Code of Ethics Blog post goes live on WAA blog September 12, 2010 • 49 comments within first 8 weeks • Dialog spreads to Twitter and social channels • Word gets out across the #Measure community Source: Webpages as graphs http://www.aharef.info/static/htmlgraph/
- 7. A Crowd Sourced Initiative 57 Pledges in three days! 56 Individual Commenter's 90 Contributors 62 Primary Blog Comments Hundreds of Tweets 4 Original Blog posts 19 Bloggers cite CoE 255 Emails exchanged
- 9. 5 Core Tenets of the Code of Ethics • Privacy • Transparency • Consumer Control • Education • Accountability
- 10. Privacy I agree to hold consumer data in the highest regard and will do everything in my power to keep personally identifiable consumer data safe, secure and private.
- 11. Transparency I agree to encourage full disclosure of my clients/employer consumer data collection practices and to encourage communication of how that data will be used in clear and understandable language.
- 12. Consumer Control I agree to inform and empower consumers to opt out of my clients/employer data collection practices and to document ways to do this.
- 13. Education I agree to educate my clients/employer about the types of data collected, and the potential risks to consumers associated with those data.
- 14. Accountability I agree to act as a steward of customer data and to uphold the consumers’ right to privacy as governed by my clients/employer and applicable laws and regulations.
- 15. The Goal To educate organizations and Internet users globally of digital data collection and utilization practices. The Web Analytics Association leads and supports the members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry. ~WAA Mission Statement
- 16. Our Measures of Success • Grow to 1,000 Pledges in 2011 • Increase public awareness in social and mainstream media outlets • Our collective voice advances the industry
- 17. What Can You Do…? Sign Up & Support the Web Analyst’s Code of Ethics! http://bit.ly/Code_of_Ethics
- 18. Contact Info John Lovett, WAA Director @johnlovett John.Lovett@webanalyticsdemystified.com http://www.webanalyticsassociation.org http://bit.ly/Code_of_Ethics