The Why and How of Findability
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This document discusses the importance of findability and challenges organizations face in finding the right information. Some key points: - Finding the right information is critical for business goals and success but most organizations find it moderately or very hard to find information within their organization. - Common obstacles to finding the right information include poor search functionality, not knowing where to look, inconsistent tagging of content, lack of adequate tags, and not knowing what to look for. - Findwise recommends a five step approach to improving findability: focus on the business needs, prepare information to be findable, understand user needs, govern the solution over time, and utilize search technology.
The Why and How of Findability
- 1. Why Findability? ScanJour Kundeseminar, 6 September 2012, Copenhagen Kristian Norling, Findwise
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- 9. Why Findability? Amount of information is growing immensely Finding right people and information is hard I want to know something? What am I trying to find out? Where and how? = Findability helps you with all of this
- 10. HOW CRITICAL IS FINDING THE RIGHT INFORMATION TO BUSINESS GOALS AND SUCCESS?
- 11. EUROPE 76.5% IMPERATIVE/SIGNIFICANT
- 12. IS IT EASY TO FIND THE RIGHT INFORMATION WITHIN YOUR ORGANISATION TODAY?
- 13. EUROPE 77% MODERATELY/VERY HARD
- 15. EUROPE 18.5% MOSTLY/VERY SATISFIED
- 16. WHAT ARE THE OBSTACLES TO FINDING THE RIGHT INFORMATION?
- 17. Globally 63.4% POOR SEARCH FUNCTIONALITY 52.1% DON'T KNOW WHERE TO LOOK 51.4% INCONSISTENCY IN HOW WE TAG CONTENT 50.0% LACK OF ADEQUATE TAGS 33.1% DON’T KNOW WHAT TO LOOK
- 18. How Findability?
- 19. Improving the quality and experience of Findability is very important
- 20. Findability by Findwise 1. BUSINESS Build solutions to support your business processes and goals 2. INFORMATION Prepare information to make it findable 3. USERS Build usable solutions based on user needs 4. ORGANISATION Govern and improve your solution over time 5. SEARCH TECHNOLOGY
- 21. Business • Analyze how your business goals and strategies can be met by improved information access • Set Findability goals. Examples; increase the revenue on sales, raise productivity, improve knowledge sharing, better collaboration • Specify your requirements • Define KPI’s and measure the success of
- 22. Information • Clean up and archive or delete outdated/unrelevant information • Ensure good quality of information by adding structured and suitable metadata • Create and use information models and taxonomies • Tagging?
- 23. Users • Get to know your users and their needs • Make sure your solution is easy to use • Perform continuous usability evaluations, like usage tests and expert evaluations • Make sure users find what they are looking for • Enable feedback loops for complaints, feedback and praise
- 24. Organisation • Resources! • Define processes, roles and routines to govern the solution • Perform Search Analytics • Create easy to use administration interfaces • Perform training, technical and editorial • Help publishers get started with processes for better findability
- 25. Search Technology • Select a suitable search platform or make the most of your current solution • Design your architecture with search- as-a-service in mind • Utilise the full potential of the selected technology
- 26. QUESTIONS?
- 27. THANKS! Kristian Norling kristian.norling@findwise.com @kristiannorling @findwise Slideshare LinkedIn
Editor's Notes
- #2: \n
- #3: Search doesn’t work!\n\nI cannot find what I’m looking for!\n
- #4: Where can I find the information I want?\nHow can I find it?\n\nThe problem of information silos with no information spillover\n
- #5: This is how we would like to have information. Browsable, structured and highly findable!\n
- #6: This is how many Content Management Systems look like... Empty...\n
- #7: Many times we have the metadata, we just need to identify it!\n
- #8: Search can work.\n\nI can find what I’m looking for!\n\nIf we use metadata and good data hygien.\n
- #9: This is how we can make information findable with good metadata. Browsable, structured and highly findable!\n
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