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THE	WORKERTECH	ECOSYSTEM
Digital	Solutions	for	the	Self-Employed	in	the	Gig	Economy
Finnish	Institute	 of	Occupational	 Health,	Työterveyslaitos,	Helsinki	09/08/2019
What	is	WorkerTech?
Digital	service	offerings	that	harness	technology	 to	provide	the	self-
employed	with	personalized	benefits	and	greater	access	to	
protections	and	rights.	
They	combine	the	flexibility	of	self-employment	with	the	perks	
traditionally	associated	with	salaried	employees.	
Learn	more	by	following	the	Twitter	hashtag:	#WorkerTech #JobTech
Source:	Inline	Policy,	2018
My	dad Now Future	of	WorkersFuture	of	Work
Adapted	from	Albert	Canigueral,	 OuiShare (@AlbertCanig)
“When	it	comes	to	workers’	wages,	rights	
and	wellbeing,	technology	isn’t	all	bad”
-Matt	Stokes,	Nesta
Who’s	Developing	WorkerTech?
1. Startups
which	have	taken	
advantage	of	gaps	in	the	
market	and	regulatory	
landscapes	to	open	up	
sectors	like	insurance	and	
banking,	 and	offer	
products	specifically	
designed	to	the	self-
employed	and	gig	workers.
2. Traditional	Companies	
(insurance,	finance,	
training,	etc.)	which	have	
identified	a	business	
opportunity	 and	are	
starting	to	adapt	their	
service	offering	 to	the	
emerging	workforce.
3. Policymakers
Frontrunner	 government	
departments	that	are	
aware	labour	regulations	
need	to	keep	pace	with	
technology.
Why	this	is	Important
Emergent WorkerTech applications	can	offer	employee-style	arrangements	
for	the	self-employed,	while	still	being	a	personalised	choice.
Against	a	backdrop	of	very	low	intake	of	private	pension	and	insurance	for	
the	self-employed	across	Europe,	WorkerTech solutions	 are	badly	needed.	
Otherwise	the	welfare	state	will	be	coming	under	increasing	pressure.
WorkerTech solutions	 can	provide	valuable	services	to	the	entire	
workforce.	And,	in	countries	with	a	high	percentage	of	informal	economy,	
these	services	can	also	promote	the	formalization	of	labour	relationships.
Source:	Eurostat,	 2018
Source:	Freelancing	in	America	Report,	 2017
80
70
60
50
40
30
20
10
0
2014 2015 2018
4
10
12 12 13 15
5
19
53
30
21
2016
Usetoday
2017
Considering	 next	2years
UpWorkF500
Source:	SIA	CW	BuyersSurvey
Forecast	of	companies	sourcing	via	onlineplatforms
Source:	SHRM	and	SAP	SuccessFactors, Want	Your	Business	to	Thrive?	Cultivate	 Your	External	 Talent.
WorkerTech Examples
On-demand	insurance
Insurance	solutions	 that	are	responsive	to	real-time	activity	of	the	self-
employed	with	lower	contributions	 when	there	is	no	work	or	downtime
Examples:	Zego,	Slice,	Dinghy,	SafetyWing,	Stride
The WorkerTech Ecosystem
The WorkerTech Ecosystem
The WorkerTech Ecosystem
The WorkerTech Ecosystem
The WorkerTech Ecosystem
Collective	representation/action
Digital	solutions	to	bring	workers	together	on	an	ad-hoc	basis	and	
campaign	on	a	single	issue
Examples:	Coworker.org,	 Fair	Crowd	Work,	Organise,	Tech	Workers	
Coalition
The WorkerTech Ecosystem
The WorkerTech Ecosystem
The WorkerTech Ecosystem
The WorkerTech Ecosystem
Tax,	banking	and	payments
Solutions	 designed	specifically	for	the	flexibility	of	self-employment	 like	
budget	management	tools,	real	time	payments	and	freelance	savings	
accounts
Examples:	Coconut,	Joust,	Mastercard,	SimplyPaid,	Multiply
The WorkerTech Ecosystem
The WorkerTech Ecosystem
The WorkerTech Ecosystem
The WorkerTech Ecosystem
The WorkerTech Ecosystem
Pensions
Solutions	 allowing	flexible	retirement	contributions	 by	the	self-employed	
with	no	recurrent	fixed	rates

Examples:	Nest,	HonestDollar,	 Betterment


The WorkerTech Ecosystem
The WorkerTech Ecosystem
The WorkerTech Ecosystem
Portable	benefits
Solutions	 allowing	the	self-employed	to	accrue	benefits	tied	to	the	
individual	which	move	with	them	from	gig	to	gig
Examples:	The	Black	Car	Fund,	 Portify,	Trupo,	Qwil


The WorkerTech Ecosystem
The WorkerTech Ecosystem
The WorkerTech Ecosystem
The WorkerTech Ecosystem
Online	redress
Solutions	 offering	workers	to	lodge	complaints	against	late	payments,	
removal	from	a	platform,	or	changes	to	a	contract
Examples:	EU	Platform-to-Business	Regulation


The WorkerTech Ecosystem
Revenue	optimization
Solutions	 offering	gig	workers	opportunities	 to	maximise	their	income

Examples:	SherpaShare,	Hurdlr,	 Uber Quest,	Dovetail	X


The WorkerTech Ecosystem
The WorkerTech Ecosystem
The WorkerTech Ecosystem
The WorkerTech Ecosystem
Skills	training
Solutions	 offering	flexible	ways	to	deliver	learning	and	upskilling	 for	the	
self-employed	that	can	be	undertaken	at	any	time	and	in	any	place

Examples:	Mindfresh,	 edX,	Jolt


The WorkerTech Ecosystem
The WorkerTech Ecosystem
The WorkerTech Ecosystem
Portable	ratings/reviews
Solutions	 aggregating	reputational	credit	from	across	platforms,	with	a	
score	for	workers	that	they	could	carry	with	them
Examples:	mydigitalbackpack,	Traity,	Deemly,	Credly


The WorkerTech Ecosystem
The WorkerTech Ecosystem
The WorkerTech Ecosystem
The WorkerTech Ecosystem
Dispute	resolution
Digital	legal	solutions	based	on	arbitration	for	the	self-employed	and	
their	clients	to	solve	conflicts
Examples:	FairClaims,	Avvo,	CurtBuddy


The WorkerTech Ecosystem
The WorkerTech Ecosystem
The WorkerTech Ecosystem
Access	to	work
Solutions	 allowing	the	self-employed	to	access	coworking,	collective	
resources	and	technical	material	for	their	work
Examples:	Croissant,	LightyShared,	Hyre Car,	Loconomics,	BreadFunds,	
House	of	Gigs


The WorkerTech Ecosystem
The WorkerTech Ecosystem
The WorkerTech Ecosystem
The WorkerTech Ecosystem
The WorkerTech Ecosystem
The WorkerTech Ecosystem
APIs	for	platforms
Set	of	government	 backed	APIs	solutions	that	build	features	on	top	of	
existing	work	platforms
Examples:	Jobtech Dev,	Swedish	JobTech,	Central	Database	of	Available	
Hours	(CEDAH)


The WorkerTech Ecosystem
The WorkerTech Ecosystem
The WorkerTech Ecosystem
Common	Features	of	WokerTech
1. Individualised	solutions	 allowing	the	self-employed	to	choose	a	specific	benefit.	
2. Use	existing	and	emerging	technology	to	ensure	access	to	benefits.	
3. More	dynamic,	flexible	and	responsive	to	real	time	earnings	of	the	self-employed.
4. Allow	the	self-employed	to	access	benefits	regardless	of	the	number	of	platforms	
and	customers	they	are	working	with.
Next	Steps
1. Data	and	good	practices	collection	(Q2	2019)	- COMPLETED
2. Bilateral	stakeholder	consultations	(Q3	2019)	- ONGOING
3. Roundtable	with	selected	initiatives	and	online	survey	(Q4	2019)
4. Final	report	with	policy	and	other	recommendations	(Q4	2019)
5. Outreach	to	governments	and	large	companies	(Q1	2020)
http://bit.ly/COTECPlataformasWorkerTech
Live	directory	of	#WorkerTech initiatives,	regularly	updated.
Curated	by	Albert	Canigueral,	OuiShare (@AlbertCanig)
Marco	Torregrossa
Secretary	General	|	EFIP	&	CEO	|	Euro	Freelancers
marco.torregrossa@euro-freelancers.eu
about.me/marcotorregrossa |	@MarcoTorreg
Sources
The	digital	labour market	under	debate.	Platforms,	Workers,	Rights	and	
WorkerTech.	English	Executive	Summary,	OuiShare,	Albert	Canigueral,	2019	
The	emergence	of	WorkerTech.	How	new	businesses	and	platforms	support	
independent	 workers	in	the	labour market.	Inline	Policy,	2018

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The WorkerTech Ecosystem