Creating a company based on digital platforms in Europe
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This document discusses the rise of digital platforms and the collaborative economy. It notes that some of the largest companies in various industries, like transportation and accommodation, own few or no assets themselves. It then provides a framework for understanding the collaborative economy, including peer-to-peer learning, production, finance, governance, and consumption enabled by digital platforms. The document concludes by offering seven policy recommendations for regulators to support the collaborative economy, such as applying regulations proportionately, setting health and safety standards, and helping the digitally excluded access opportunities on platforms.
Creating a company based on digital platforms in Europe
- 1. Creating a company based on digital platforms in Europe: challenges and lessons Marco Torregrossa Managing Director, European Sharing Economy Coalition Secretary General, European Forum of Independent Professionals European Parliament ITRE Committee 14 July 2015
- 2. What do the following brands have in common?
- 3. Zero
- 4. The power of zero The world’s largest taxi company owns ZERO vehicles. 41 M. $. The world’s most popupal social media creates ZERO content. 184 M. $. The world largest accomodation provider owns ZERO real estate. $20 M. $. The world’s most valuable retailer owns ZERO inventory. $210 M. $. Lend £10.5 million to UK businesses in 1 week (june 2015) and ZERO credits.
- 6. LEARNING p2p learning open courses & moocs PRODUCTION co-design / co- innovation digital peer production distributed fabrication (makers) FINANCE p2p funding p2p payments p2p insurance compl. currencies GOVERNANCE SWARM participatory organizations participatory government blockchain / DAO CONSUMPTION redistributio n local food systems product-service on-demand services Collaborative Economy Framework
- 9. Platform-ed Business Model “Products have features; platforms have communities” Marshall Van Alstyne, Associate Professor Boston University, Initiative on the Digital Economy
- 10. From Decentralisation to Distribution
- 11. Collaborative Economy Value Chain
- 12. 1. Invest in invisible infrastructures (platforms) without having to spend on concrete and help to build consumers’ confidence. 2. Apply regulations in the same way – but with proportionality – given the small size of micro-businesses on some platforms. 3. Set clear minimum standards on health and safety for platforms to make clear upfront to their users and help them comply by pointing to applicable government guidance. 4. Update procurement frameworks, so that platforms are an option alongside traditional service providers. 5. Partner with platforms in the organisation of large events, natural disaster response, tax collection, re-usable items hubs. 6. Establish a “database of available hours” aggregating providers’ availabilities, trust rating and prices across platforms. 7. Assist the digitally excluded get online, so that they can access the opportunities platforms can offer. Final Takeaways (Policy Recommendations)
- 13. Marco Torregrossa http://about.me/marcotorregrossa @EuroFreelancers | #SharingEconomy | #CollEcon
- 14. Thomas Doennebrink, OuiShare Connector, Reinventing DB - Share and Collaborative Economy http://de.slideshare.net/doennebrink/reinventing- db-share-and-collaborative-economy?from_action=save Jeremiah Owyang, Founder Crowd Companies, Keynote: The Collaborative Economy with Jeremiah Owyang http://www.slideshare.net/jeremiah_owyang/collaborative-economy- keynote-jeremiah-owyang Albert Canigueral, OuiShare Connector, TEDxESADE - 2014 - Platforms are eating the world http://www.slideshare.net/acanyi/tedxesade-2014- platforms-are-eating-the-world-albert-caigueral Sources