The x factor advertisement and distribution
- 1. The X Factor- Advertisement and Distribution By Eloise Corner
- 2. How does the X Factor use Convergence to reach a potential audience? • Producers of the tv show use the internet and social media to reach a potential audience. For example, The X Factor have Twitter and Instagram profiles. The X Factor also has a website and an app, you can use both to vote for the contestants each week, watch videos and play games.
- 3. Applying Jenkins and Livingstone's’ Theories • Livingstone’s theory is that soon all of our Media’s will run through the same Hardware devices. This to some extent is true because you can access all the things I was speaking about through one device, a phone. • Jenkins argues against this, calling it The Black Box Fallacy. He believes that it is wrong because it is based on the old idea of Convergence that all media devices would converge in to one central device. Instead, what we see now is the hardware diverging whilst the content converges.
- 4. Above and Below The Line means of advertising used by The X Factor producers. • Above the line would be the app or website. They are there but you don’t have to use them if you don’t want to. • Below the line would be adverts for The X Factor social media on the apps you are on.