The Yammer Way - Our Product Development Approach
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This document outlines metrics for success and engagement metrics for a new product. The metrics for success are focused on improving user signups, retention rates, engagement, and profile completion rates without negatively impacting other key metrics like group membership, invite conversion, and desktop downloads. The engagement metrics listed include common social media behaviors like commenting, discussing, replying, liking, sharing, following, and joining.
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The Yammer Way - Our Product Development Approach
- 28. Metrics for Success • Improvement to number of users who complete the sign up flow • Lift in both 1 and 7 day retention • Lift in engagement binary and days engaged among new users • Higher proportion of users with complete profiles and photos uploaded • Group membership isn’t negatively impacted • Invite conversion rate in sign-up should not decrease when adding a photo is removed • Number of desktop downloads amongst new users are not negatively impacted From actual product spec