Accessibility
- 2. Introductions Matt Goddard , Director Information architecture Usability Accessibility Digital business analysis UX Media We are a ‘user experience’ agency. All our design, development and marketing efforts are focused on creating the perfect environment to enable your customers to interact successfully with your business.
- 4. What is accessibility? Accessibility is… “ a subset of usability which concentrates on making a product or services available to everyone regardless of the physical or mental capability”
- 5. Why bother? It’s the law Part III of 1999 Disability Discrimination act Improved customer loyalty Improved organic search engine ranking But the biggest reason is….
- 6. Access to a community with a combined spending power in excess of £225 Billion
- 7. Accessibility on the web Measuring accessibility Improving your existing website Commissioning a new website
- 8. Measuring accessibility – automated testing The WCAG is the official measure of "accessibility" created by the W3C Web Accessibility Initiative (WAI) working group. Check list of Priorities Priority 1: Must satisfy this checkpoint. Priority 2: Should satisfy this checkpoint. Priority 3: May address this checkpoint. Conformance Level "A": all Priority 1 checkpoints are satisfied; Level "Double-A": all Priority 1 and 2 checkpoints are satisfied; Level "Triple-A": all Priority 1, 2, and 3 checkpoints are satisfied;
- 9. Improving your existing website Do it yourself Validate your site’s: HTML CSS WAI Work through issues Switch off style sheets Check content for readability Ensure all images have alt text
- 10. Improving your existing website Commission an agency Who have they worked for? Government clients good sign What service do they offer Expert review User testing Ask for sample report
- 11. Commissioning a new website Finding the correct agency Who have they worked for? What web standard do they adhere to? Validate their case study websites CynthiaSays http://www.cynthiasays.com/ Adherence to web standards a condition of engagement Ask to see validation report prior to sign off. Create compelling readable content.
- 12. Accessibility Myths Accessibility is expensive Not when designed in. Accessible sites are boring Progressive enhancement is used to degrade for accessibility.
- 13. Any question?