TheJobOfAdOps
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Post-Launch Verification, Outsourced Ad Ops provides campaign management services including campaign setup, pre-launch review, creative implementation, QA testing, and post-launch verification. They work with various teams and vendors on technical ad ops projects like ad server setup and integrations, and manage systems like ad servers, DMPs, and video platforms. Their services also include troubleshooting, reporting, and optimizing campaigns for revenue and yield management.
TheJobOfAdOps
- 1. Post-Launch Verification Outsourced Ad Ops www.adops.com THE JOB OF Paid Insertion Orders House and Marketing Monetization Partners / Demand Sources 1st Party 3rd Party Forecasting Availability Checks Interstitials Mobile (Web + App) Native Ad IntegrationVideo Platform Yield Management System Order Management System DMP Display Mobile (Web + App) Video Responsive Web Browsers Video Rich Media Custom Creative Implementations Mobile Devices Connected Devices Defining Targeting Segments Managing Block Lists Troubleshooting Delivery Optimization | Inventory Management and Targeting Adjustments Campaign Modifications | Creative Updates | Audience Extension and Retargeting Revenue and Yield Management SYSTEMS MANAGEMENT Ad Servers | Mobile Platforms | Video Platforms Order Management Systems | DMP | Custom Platforms and Add-ons UNSOLD INVENTORY MANAGEMENT TROUBLESHOOTING REPORTING AND ANALYTICS WORKFLOW MANAGEMENT SSP Management | Demand Source Evaluation and Implementation Private Marketplace Management | Vendor Relationship Management Insertion Orders and Change Requests | Quality Assurance Testing Process | Vendor Management | Affiliate / Partner Management Advertiser / Agency Management | Escalation Process | Internal / Cross Department Communications TECHNOLOGY STRATEGY Ad System Evaluation and Selection | New Products / Services Evaluation and Selection Industry Knowledge Center Pre-Launch Review | Asset Retrieval | Order Implementation Creative Implementation | QA Testing | Post-Launch Verification Creative Executions | Ad Tags System / Technical Issues | Reporting Discrepancies Site / Product | Ad Campaign | Billing | Custom Requests Revenue Tracking | Sell Through | Inventory | Viewability TECHNICAL AD OPS PROJECTS Ad Server Setup | Ad Server Migrations Ad Tag Architecture / Design | Platform Integrations CAMPAIGN MANAGEMENT CAMPAIGN SETUP HOW AD OPS WORKS WITH YOU: SALES MARKETING FINANCE TECHNOLOGY / WEB TEAM PRODUCT MANAGERS VENDORS AD PRODUCT TESTING Responsive Design | Cross-Platform Custom Implementations | User Acceptance Testing Video #thejobofadops @adops