[ADOP(EN)] 2022 ADOP Introduction.pdf
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ADOP is a leading ad-tech company that operates both a demand-side platform (DSP) and supply-side platform (SSP). It provides publishers with optimization of ad revenue through its platform that supports various ad formats across devices. Key benefits for publishers include convenience of management through a single platform, optimization of ad revenue through system-based mediation and direct deals with advertisers.
[ADOP(EN)] 2022 ADOP Introduction.pdf
- 1. Introduction of ADOP for publishers ADVERTISEMENT DISTRIBUTION OPTIMIZATION PLATFORM
- 2. CONTENTS PART 02 PART 01 PART 03 Introduction Key Benefits - High-end Platforms - Ad Revenue Optimization Products - Display Ad - Native Ad - Video Ad - In-App Ad
- 4. PART 02 PART 01 : Introduction PART 03 ADOP Business Part Advertiser Publisher ADOP DSP SSP ● Using various audience targeting - ongoing campaigns for Web/App Display AD, Video AD, Native Ad - provide the report of the campaigns ● Offer the Service for Publisher - Web/App - Platform, Mideation, Integration of Ad Network, Technical support, etc. ● The only Google Certified Publishing Partner(GCPP) - to offer solutions related to Google : Google products, Google policies, technology updates, etc. ADOP is a company that encompasses both DSP and SSP.
- 5. ADOP is the Global Leading Ad-tech Corporation. Head Office Overseas Branches Demand Source Technology Publisher Premium Global Demand Partnership Full-Holistic AD Serving More than 2,000 Publishers - inside/outside of the country 1,700 Publishers 11,000 Inventories 10 billion Requests 6 billion Impressions 40(Google, Facebook etc.) Global DSP Partnership 8 Countries Global Networks ADOP Global Networking ADOP Key Factors & Figures
- 6. PART 02 PART 01 : Introduction PART 03 Partnerships with Global Leading Companies Google: GCPP (Google Certified Publishing Partner) of Korea, Indonesia, Thailand, Vietnam Facebook(Header Bidding): The ONLY Official Wrapper Partner in Korea * Google Certified Publishing Partner * Facebook Official Wrapper Partner Certified Publishing Partner Official Wrapper Partner • In the event of an issue, we can solve it quickly to contact Google and Facebook. • We can get updates and business information on Google and Facebook the fastest. • We have the most opportunities to test new products of Google and Facebook. • You can always get the help of trained professionals.
- 7. PART 02 PART 01 : Introduction PART 03 Integration Demand Sources ADOP serves publishers the best ad, with premium ads of global demands and Full-stack advertising offerings. Publishers can maximize their revenue by carrying out high-priced Private Deal with premium global demands linked to ADOP. Also, it’s easy through ADOP to communicate with many network providers. Publishers Display / Video / Native Able to set the Bid Floor Non-RTB Able to know Real-time price Header Bidding Unknown price AD Network Full Stack AD Product DEAL More than 40 Global DSP Partnership
- 8. PART 02 PART 01 : Introduction PART 03 Domestic Publishers - Korea ADOP manages the optimization of advertising revenue in 11,000 inventories in conjunction with 2,200 publishers at home and abroad. More than 100 publishers in NAVER Newsstand in Korea and various community sites are optimizing advertising revenue through ADOP. Total/Vertical Portal Big 3 NEWS Major Broadcasters & Media Ecomomy Sports/Entertains Community
- 10. Key Benefits For Publishers Convenience of Management Optimization of Advertising revenue Operate and manage ALL inventory at once, through ADOP own platform Improve ad revenue with the system-based mediation and independent monetization methods
- 11. PART 02 : Key Benefits PART 01 PART 03 Platform for Publishers in ADOP ADOP has a self-developed advertising management platform named Insight and Compass. In addition to basic ad server functions, advertising, revenue management, content analysis, etc. make it easy to operate advertisements. ADOP Platform COMPASS ADOP SSP Platform. • Operation optimization based on professional consultants • In addition to the ad server function, publishers and advertisers • Introducing a modular design method to improve ROI • Integrated integration of various network quantities in one place • System-based automatic mediation possible INSIGHT In conjunction with COMPASS, an ADOP SSP platform, View ad and network revenue data. Integrated Reporting Platform • Provides publisher customized reports • ARPM Service • CFS - Content Filtering System
- 12. PART 02 : Key Benefits PART 01 PART 03 Operation Convenience : ARPM Service & CFS ADOP AD Code ADOP AD Code ADOP AD Code ADOP AD Code 최근 7일 eCPM, 해당 월 수익 최근 7일간의 효율 변화 진행 네트워크 정보 ARPM Service CFS ARPM is a service that provides various advertising operational indicators above the ADOP advertising area of websites/applications operated by publishers. Apart from the report, you can view the operational indicators of the advertisement on the actual site. If you use CFS(Contents Filtering Service), You can restrict the publication of Google ads in content in the Publisher, including specific keywords/images. This service is easy to respond to Google's restrictions on advertising due to sensitive materials.
- 13. PART 02 : Key Benefits PART 01 PART 03 Various forms of advertising are available including HTML5, video, images, and mobile advertising materials. Operation Convenience : Advertising Operations Platform Seamless Integration Rich Media Ad Support If you connect multiple Ad networks to one ad area, you maximize revenue by sending ads that prioritize the network (after checking in the report) that are expected to generate high ad revenue. If you use an installed platform, you can customize it to look like a platform that represents your business by putting in your company's logo. COMPASS is an integrated inventory management platform developed by ADOP. Publishers can advertise directly on the owned ground at any time via COMPASS and support all devices and web/app environments. COMPASS maximizes the effect of utilizing the platform by enabling easy interworking such as script application and other advertising network API. White Label Interface System-based Auto Mediation
- 14. PART 02 : Key Benefits PART 01 PART 03 Operation Convenience : Publisher Report Revenue Report Site Analysis Ad Operation Publishers can view and receive data at a glance: number of ad requests, number of exposures, number of clicks, eCPMs, and total sales forecasts through the dashboard. 1) Google Analytics Interlock : You can check the list of user demographics and popular pages on my site. 2) Keyword : You can check the status of inflow keywords on the site 3) Malware Monitoring : Allows you to detect malware on my site. 4) RSS Analysis and Monitoring/Fraud Content Data Filtering (Keyword, Image, URL) / Site and Audience Data Measurement and Analysis are available. You can set up your site immediately, including Adds.txt settings, network settings, and more The Insight platform is 100% free of charge when you become an AdOP publisher. Insight is a platform that allows you to view reports of the areas of advertising that are exposed through ADOP Adservers. In addition to the Advertising Operations Report, you can also check site analysis, settings required for advertising operations, and more.
- 15. PART 02 : Key Benefits PART 01 PART 03 Waterfall AND 1 : $2.0 eCPM ADN 2: $1.5 eCPM ADN 3: $1.0 eCPM ADOP includes the existing Waterfall method. Maximizes revenue with automatic media placement of ad-efficient networks on a priority basis based on previous day's data. Non RTB System-based Mediation Yesterday Data Today Mediation AND 1 : $1.5 eCPM ADN 2: $1.0 eCPM ADN 3: $2.0 eCPM AND 1 : $1.5 eCPM ADN 2: $1.0 eCPM ADN 3: $2.0 eCPM Sophisticated optimization based on automated system. Stable advertising service through the various demand source Advertisement Profit Optimization : Mediation
- 16. PART 02 : Key Benefits PART 01 PART 03 Header Bidding, which serves the highest unit price advertisement through real-time auction, is a way to maximize the advertising revenue of publishers by selling inventory at a higher price than the existing Waterfall method. It is easy to proceed by putting a line of ADOP scripts into a header. Header Bidding revenue optimization “W” site – Header Bidding Before/After Increase media revenue by more than 20% Advertisement Profit Optimization: Header Bidding
- 17. PART 02 : Key Benefits PART 01 PART 03 ADOP identifies the media’s audience, packages and conducts *Direct Deal with advertisers matching the media’s audience to promote media profitability. ● Direct Deal 1) Preferred Deal : A transaction method that gives a specific advertiser the right to bid preferentially to a specific inventory 2) Guaranteed Deal : A trading method that sells inventory to advertisers after determining the unit price and number of exposure. Live Deal Negotiation Contact with advertiser Negotiate at 20-30% higher unit price than average eCPM More than 20% higher revenue than previous revenue can be expected Identify the Media Audience Packaging with Other Media with Similar Audience Advertising Revenue Optimization : Direct Deal
- 18. PART 3 Products
- 19. PART 02 PART 01 PART 03 : Products Full Stack Ad Server It supports all kinds of devices, and offers a variety of advertising products and unit prices. (ex. Text, Image, Video and Native) Preferred Deal Header Bidding Direct Sales Open Auction Private Auction Guaranteed Deal Waterfall All Deal Method Desktop web / Mobile web / Mobile in-app All Device Text, Image, Rich Media, Video(In Stream, Out Stream), Native All Format PC Web Mobile APP(IOS/Android) Web
- 20. PART 02 PART 01 PART 03 : Products 120X600 Skyscraper It is located in a small space can’t use horizontal skyscraper 160X600 Wider Skyscraper You can set both text and image AD to be published. 200X200 Small Square It is located in a small space where are not available large rectangles. 250X250 Square It is located in a small space where are not available large rectangles. 300X250 Middle Rectangle Located in the middle or end of text content, it has a high visual effect. 300X600 Big Skyscrapper It's one of the fastest growing advertising sizes in terms of exposure. 728X90 Readerboard You can place it on top of the main content or on a forum site. 970X90 Big readerboard It is effective for using high-definition content such as videos, photos, and applications. Display Banner : PC ADOP also supports custom-sized banners, including regular size banners.
- 21. PART 02 PART 01 PART 03 : Products 300X250 Intermediate Rectangle (At the middle or end of a text content) This type of location is preferred by brand advertisers. It's the size of an advertisement with high visual effects. 250X50 Mobile Leaderboard With banners optimized for mobile environments used especially at the bottom of a page. in smartphone advertising format Suitable. 320X100 Big Mobile Leaderboard Height is twice as big as the mobile leader board 320*50 and 300*250 alternatives The right banner. 200X200 Small Square It is located in a small space not available large rectangle. Display Banner: Mobile ADOP also supports custom-sized banners, including regular size banners.
- 22. PART 02 PART 01 PART 03 : Products Native AD An article you might like An article you might like In the form of natural exposure with media content, advertisements are exposed where they can be noticed without harming the user's experience. Both PC and Mobile ads are supported.
- 23. PART 02 PART 01 PART 03 : Products Video AD : In-Stream Video ads that are exposed along with the video content of the media if the media has a video player.
- 24. PART 02 PART 01 PART 03 : Products Slider Video ads that are exposed at the bottom right of the page. Scrolls to expose fixed exposure without disappearing. Video AD : Out-Stream In-read Exposed by widening the gap between content It's a video advertisement. Video ads that can be exposed with general article content if there is no video player on the media. Hybrid It was exposed in the form of an in-lead. A video advertisement that converts to a slider as you scroll. According to scroll, the shape transformation
- 25. PART 02 PART 01 PART 03 : Products IN-APP AD You can drive revenue in App through the various of sizes and AD forms. Banner Starting with the most frequently used size 300x250 320x50, 320x100, etc. It's possible to proceed. Native It is an advertisement format that can be customized and posted according to the design and atmosphere of contents in the app. Supports video content. Rewarded AD An ad format that provides rewards to users who watch short videos or respond to surveys. Supports video content. Front Banner This is an advertising format that appears throughout the screen. Supports video content.
- 26. Thank you. H. www.adop.cc E. sales@adop.cc