Adform webinar: New Features
- 1. Webinar: 20/11 - 2014
- 2. INTRODUCTION Technical Account Manager Contact information Webinar@adform.com
- 3. AGENDA DSP /RTB Campaign Management – Reporting Mobile, Rich Media, Native & Video Campaign Management – Ads Management Data Management Platform Campaign Management - SiteTracking Webinar@adform.com
- 5. FBX: NEWS FEED INVENTORY Support of Facebook News Feed ads in DSP Only 600x315 Access to page has to be granted Now via business manager
- 6. NEW SSP INTEGRATIONS In-Stream only: StickyAds LiveRail Smartclip Generic: Falk Technologies OpenX Iponweb/Bidswitch
- 7. UPDATED INVENTORY TAB RTB|INVENTORY Updated inventory tab with better visibility of RM support Overall workflow improvements: Better KPIs Better filters Previews of allowed banned formats
- 8. FREQUENCY AND RECENCY UPDATES Frequency with hour precision Retargeting with hour precision
- 9. DOMAIN TARGETING UPDATES Support for additional domain targeting scenarios: Advertiser level domain block lists In UI for advertiser use Include and exclude domains E.g. include *.adform.com except test.adform.com
- 10. RM FORMATS TO BE OPEN FOR ALL INVENTORIES The following formats to run on any placement of a compatible size, without any additional setup requirements: Display: Standard Display: Roll for Video Display: 3D Box Leader Display: 3D Box MPU IAB Branding: IAB Filmstrip Mobile Rising Stars Ad Units: IAB Mobile Filmstrip Mobile: Standard Mobile: Cube Swipe Display: InView
- 11. Coming soon
- 12. FREQUENCY AND RECENCY UPDATES Capping combo
- 13. TAG-LESS DSP Ability to create banner tags from RTB activity Ability to view approval statuses and re-send tags for auditing from RTB activity No need to visit Tags page unless advanced tag settings have to be managed
- 14. TARGETING UPDATES New rules or extensions to current rules allowing to target by: ZIP code OS Engagement
- 15. BUDGET AND COST MANAGEMENT Daily placement budget Daily RTB campaign budget Impression goal instead of budget Click goal instead of budget
- 16. ACTIVITY WORKFLOW UPDATES EX. BATCH EDITING Ability to copy settings across activities: Targeting Inventory Workflow is: Select source activity Select what settings to copy Select destination activities (may be from different campaign) Destination activity settings will be overwritten
- 17. LINE ITEMS Additional Line Item layer between campaigns and placements One campaign can have multiple line items, each consisting of its own placements
- 18. Reporting
- 19. EXTENDING NEW ANALYTICS Additional report to New Analytics Reviewing current Analytics reports and creating new reports in New Analytics User friendly Interactive Prove great insights
- 20. NEW UI FOR CUSTOM REPORT MANAGER PAGE Updated Custom Reports Manager page Introducing new UI with improved looks and workflow Provide users with better looking and improved user experience when working with Custom Report Manager page
- 21. PERMISSIONS ON SINGLE REPORT LEVEL FOR CUSTOM REPORTS Allow setting permissions on report level for Custom Reports Introduce Report-level permission settings for Custom Reports in User Management page on Agency accounts.
- 22. Reporting
- 23. NEW UI FOR QUICK STATS Updated QS UI Introducing new UI with improved looks and workflow Provide users with better looking and improved user experience when working with Quick Stats reports - most used reports tool
- 25. APP INSTALLS TRACKING MOBILE SDK SDK for app installs tracking SDK for Android and iOS which allows to track app installs across campaigns in Adform platform One of biggest problems with mobile advertising is ability to track and attribute campaign app installs
- 26. UPDATES FOR ADTRUTH MOBILE TRACKING Updates for Adtruth integration Adtruth for click links (enabled per client request) Support for iOS8 Most mobile devices are shipped with 3rd party cookies disabled. By using Adtruth reach accuracy is improved, better retargeting is provided, better conversions attribution is achieved
- 27. UPDATED 3D CUBE SWIPE TEMPLATE Updates for mobile 3D cube swipe template Clear call to action button <<Swipe>> Compatibility with desktop browsers (navigation with mouse) Improved touch to swipe experience Support for Windows Phones Bug fixes
- 28. ADFORM SHOWCASE APPLICATION Support for Windows Phone MOBILE New version for window phone devices We have requests to be able to showcase our in-app solutions in Windows phone devices
- 29. HTML5 TOOLKIT: FIRST PUBLIC VERSION HTML5 TOOLKIT First public version of HTML5 Toolkit Accessible to everyone Upload any ZIP with HTML content Export to Adform compliant format http://html5toolkit.adform.com
- 30. MOBILE TEMPLATES HTML5 TOOLKIT Create Rich Mobile Formats in a few minutes Selection of MRAID/Mobile templates in HTML5 Toolkit Replace default image material with your own Improve adoption of Mobile Rich Media http://html5toolkit.adform.com
- 31. VIDEO IN-PAGE Better banner export from Video Banner Builder Improved usability Exported ZIP is a project file and not asset file Video files are treated as additional assets of a banner ClickTag related and other improvements More consistent banner weight that aligns with our billing policies Less confusion when trying to create an In-Page Video Ad http://vbb.adform.com
- 33. CLICK TO FULL-SCREEN BANNERS SUPPORT MOBILE SDK Click to full screen banners support in Adform SDK By supporting methods described in MRAID 1.0 documentation which allow publishers to sell click to full-screen ads in their apps
- 34. EXPANDABLE BANNERS SUPPORT MOBILE SDK Expandable banners support in Adform SDK By supporting methods described in MRAID 2.0 documentation which will allow publishers to run and sell expandable ads in their mobile applications
- 35. BETTER SUPPORT FOR RETINA SCREENS Standard image banners support for retina screens New mobile tag format which will adjust standard image banners for retina screens.
- 36. BUILDER MODE HTML5 TOOLKIT Build banners without writing a line of code Drag & drop component user interface Easy animations
- 37. Viewability for In-Stream Ads Rotators for In-Stream Ads 3rd Party In-Stream Ads VIDEO IN-STREAM
- 39. EXTERNAL DATA PROVIDERS Support of new external data providers platforms was added; Exelate platform support was added, data is available; Eyeota platform support was added, data is available; Adobe platform support was added, waiting for the data; Semasio platform support was added, data is available;
- 40. Site Tracking
- 41. CODE BUILDER New Code builder as a starting page It is possible to generate the required tracking code by using the templates – standard, click, flash, redirect or for DCO
- 42. LINK TO TEST EXTENSION Link to Chrome’s Tracking testing extension Install the extension, go to the required page, refresh it and you will get such info as ID, Name, and if container is implemented on the tracking point
- 43. INACTIVE TRACKING POINTS Possibility to deactivate TPs based on rules It is possible to create a rule by selecting if to include or exclude TPs that equal, contain, start or end with some keyword. Such tracking points will be made as inactive (moved to the Recycle bin)
- 44. Site Tracking
- 45. PROFILING TPS Possibility to create Profiling TPs (aka Audience) in new Site Tracking New tab called “Audiences” will be added to the new Site Tracking project. Audiences will be created the same way – by adding Name and URL.
- 46. APP FOR COMSCORE PIXELS New app in Adform market place for Comscore pixels Comscore application which applies pixels to every Adform tag automatically
Editor's Notes
- #5: :