LE_Open_PF_v2
Download as PPTX, PDF0 likes245 views
This document discusses LiveEngage's plans to develop an open platform 2.0 with third party integrations, data APIs, and an apps marketplace. It outlines trends in the proliferation of APIs and how API consumers and business models are evolving. The vision is to provide out of the box integrations, a developer portal, and apps marketplace to better leverage APIs and third party functionality within the LiveEngage platform. An 8-month plan is outlined to analyze the market, design the experience, select an API management platform, and rollout initial APIs and integrations.
LE_Open_PF_v2
- 1. LiveEngage Open Platform 2.0 Vision & Strategy Ohad Levy Senior Product Manager
- 2. AGENDA Market Trends1 Work Plan3 3rd party integrations Data API Apps marketplace The Vision2
- 3. THE PROLIFERATION OF APIS 2000 10000 2005 2010 2014 13 billion API calls / day 5 billion API calls / day 5 billion API calls / day 1.4 billion API calls / day 1.1 billion API calls / day 1 billion API calls / day 10,000+ APIs
- 4. API CONSUMERS Internal Dev, PS, Labs Customers Extend Reach Multi-channels Self-Service Partners Extend Reach Complete functionality
- 5. BUSINESS MODELS FREE Drives adoption Brand enhancement New channels Lower-value APIs Must serve as path to later monetization CONSUMER PAYS Higher-value APIs: analytics, marketing, etc. Tiered, Pay-as-you-go, unit-based. Incentive to use APIs Ad Rev-Share, Affiliate (CPA, CPC) Indirectly drive another business goal Extending reach Increase awarenessCONSUMER GETS PAID INDIRECT “…most successful approach combines limited pilots to test payment thresholds for your customers, then scaling up when the organization has identified tiers that deliver the greatest value.”
- 6. SALESFORCE
- 7. WIX
- 8. FACEBOOK
- 9. TWITTER
- 10. LE 2.0 API AREAS DataAgent VisitorCampaign LE Framework
- 11. Out of the box 3rd party apps integration into Agent workspace LE 2.0 - 3RD PARTY INTEGRATIONS Video/ Co-browsing - Verishow Real-time Translation - LionBridge CRM Integration - Salesforce Social Collaboration
- 13. Developer Portal Documentation, sample code, sample widgets, SDKs Operational Search Analytics Campaign Visitor Account Config Data Access Access Control Key generation & management SSO oAuth 2 Transformation XML-JSON; JSON-XML Routing FTP service Traffic Control Throttling Rate limiting Caching Monitoring Performance Reporting Staging DATA APIS AREAS
- 15. 3rd party apps smoothly purchased and plugged into LE APPS MARKETPLACE
- 17. Multiple Datacenters Strategic Partners CRM ERP Various Devices & Apps Developer Portal Reporting DB Traffic Manager Mgmt App RT API Requests Direct to Data Center DNZ Firewall Identity Provider ESB Application Servers XML Gateways Local Traffic Manager API Management Architecture API Requests
- 18. 8-MONTH PLAN Market Analysis Vision & User Experience Select the API Management platform POC Integration into LP ecosystem APIs Rollout
- 19. Thank you!