Mcommerce Breaking Mobile 2015
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This document discusses AppsFlyer, a mobile marketing analytics platform. It allows advertisers to track users from ad exposure to installation and in-app behavior across different channels. AppsFlyer's platform provides attribution, optimization, and reporting features to help advertisers measure the success of their mobile campaigns. It also offers tools like universal deep linking to improve user experiences across devices and platforms. AppsFlyer works with over 1,000 partners and measures mobile traffic, installations, and apps for thousands of advertisers worldwide.
Mcommerce Breaking Mobile 2015
- 1. Head of Account Management Mobile Product Manager Head of OperationsMobile Marketing Strategist
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- 10. How Loyal Users Discover Your Mobile App All-In-One Universal SDK Independent UnbiasedAdvertise Anywhere Track with AppsFlyer Supported platforms
- 12. Advertisers Ad Networks Users Agencies Campaign Analytics Advertisers YOUR DATA AFTER Ads Validation CPA Enablement Retargeting Attribution Authority Optimization One Universal SDK Agencies
- 13. AppsFlyer’s Integrated Partners (1,000+) Official Mobile Measurement PartnerOfficial Mobile Measurement Partner
- 14. HOW IT WORKS? The Result
- 15. The Ultimate Mobile Marketing Dashboard Everything you need to know about your apps promotional campaigns •Impressions Clicks •Paid (non-organic) installs •Organic installs •Any media source •Conversion rates •User funnels •In app events and sales •ROI per media source •CSV reports •Complete set of real time API’s •Retention report •Advanced cohort report •Media cost •Retargeting
- 16. EXAMPLE: Ad Tracking & Post-Download Conversion Tracking Ad Click App Download App Store Page Post-Download Conversion Attribution • Any traffic source • Banner • In-app • Email/QR code • Ad network • Facebook • Twitter • App Store • Google Play • Alternative App Stores
- 17. Destination Date Search Class Booking Category New users who registered and looked for hotels in Miami Business Class Passengers with USER ID who booked LONDON-NY flights Rich in-app events & parameters at the SDK level… … to pinpoint which media source delivered, for example
- 18. App Not Installed App Already Installed Ad Click San Francisco Hotels Get $50 Off Book Now You Have $50 Credit Redirect To Appropriate Store Only if app not installed One Smart Link URL Any Platform: Web, iOS, Android etc. Any App Store: Apple, Google etc. Any Scenario: App already installed or not Same Experience Specific Landing Page Deeplinking (App Open) Deferred Deeplinking (Install) Same Experience Deeplink Deferred Deeplinking One Smart Link to Rule Them ALL
- 19. Key Statistics 8K+ Advertisers Accounts $1B+ Mobile Traffic Measured 1B+ Installed Devices 10K+ Apps 1,000+ Integrated Partners 300M+ Apps Installs Per Month
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- 25. Head of Account Management Mobile Product Manager Head of OperationsMobile Marketing Strategist