Mobile Retargeting solution
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BackInApp is a mobile app retargeting solution that helps recover inactive and abandoned users to increase engagement and optimize ROI. Only 25% of mobile users continue using an app after installing it. BackInApp segments users based on in-app behavior and navigation data to retarget them with personalized messages to encourage them to re-engage with the app. It is a 100% plug-and-play solution that works directly within mobile apps without requiring cookies or sharing of user data.
Mobile Retargeting solution
- 1. Having users download your app IS JUST THE FIRST STEP...
- 2. Only 25% use an App after their installation Mobile users download 50 apps on average but only use a quarter of them. Re-engage Inactive Users Optimize your ROI Recover Abandoned Checkout … make them come back thanks to BackInApp Your App users are your best prospects
- 3. In Figures Engagement ROIClics-Through- Rates Months of R&D +25% x8x412+
- 5. BACKINAPP advantages 100% APP RETARGETING Access a large inventory of app users profiles DSP 100% Mobile App Plug & Play Solution Segment Mobile Tracking Connect with 100% Mobile App AdExchanges Many retargeting possibilities via RTB
- 6. Retargeting Mobile Expertises Optimize Campaigns via our Algorithm Big Data : X millions of treatments Fraud Detection Solution Link Dispatcher Technology Customized messages Compatibility with Tracking Solutions in the market
- 7. PLUG & PLAY Solution Cookies do not work on Mobile Real Time Segmentation Automated Segments Keep ownership of your Mobile Data Big Data
- 8. Advertisors Trading Desk DSP AdExchanges SSP Publishers Agency buys real time impressions for advertisors accounts on the Adexchanges Plateform enabling to submit bids in real time and to the good price on the AdEx for each impression suggested regarding data Automated market places where the supply and demand meet in real time Plateform selling publishers inventory in real-time and referring to each display putting forward the best offer A full service offer 100% Mobile App
- 10. What could you achieve with Re-active users : Inactive With no action after X days Regarding a specific behavior With abandoned shopping cart Based on their browsing history
- 11. Engage with each App Users Encourage your users to come back Increase their lifecycle Turn them into Loyal Users ! Re-engage your App users !
- 12. « Deep Linking » By default, this is not done! Design URL Schemes in amount Redirect users in the right place inside the APP Open a landing page through the App Home Deep linking
- 13. Inactive after X days Wake Dormant Users after X days of Inactivity Target churned users Automate your follow-ups Reactive your inactive users !
- 14. Specific Behavior Optimize your Data Segment your app users Deliver personalized messages Optimize your ROI
- 15. Abandoned Shopping Carts Improve conversion rates Better performances 4 to 8 times stronger ROI Recover abandoned checkout
- 16. Specific Navigation Data Retarget your app users based on their actions Make them come back to the right spot! Redirect your app user towards the right place inside the App
- 17. Old version of an App Discover our new App VISITE APP WEATHERRedirect your app users towards the latest updated App Retarget your old app version users Make your inactive users come back Update your App without risks
- 18. Communicate in real time Burger For instance: Display a relevant campaign in real time as they pass by a store
- 19. 100% App 100% Plug & Play 100 % ROI You stay safe guardian of your datas ! Why BackInApp ?