#MBC2016 Bashir Modanov, NewBornTown: Globalized mobile ecosystem
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Newborntown is a Chinese mobile internet company focused on global markets, recognized for its Solo System apps with over 400 million downloads and multiple awards, including Google Play's Best Overseas Development Company in 2015. Their business model aims to create a leading mobile ecosystem, leveraging products, commerce, and big data analysis to connect users and enhance engagement through innovative ad placements. Notable features of the Solo System include various launcher and security functions that promote user interaction and monetization strategies through context-aware advertising.
#MBC2016 Bashir Modanov, NewBornTown: Globalized mobile ecosystem
- 1. 1 NewBornTown Monetization of Solo System Apps Bashir Modanov
- 2. 2 ABOUT US NewBornTown is a Chinese mobile internet company with its business focused on the global market.
- 3. 3 NewBornTown Timeline NewBornTown is an award-winnning global mobile company with offices in Beijing, Nanjing, Silicon Valey and Hong Kong. Solo System were awarded as global best apps in 2015, and the development team also entitled as Google Play Top Developers Solo Launcher published YAHOO strategic partner Solo System users exceeded 250 million Top Developer and the Best App of 2015 By Google Play 2015 Best Overseas Development Company by ChinaBang Solo System users exceeded 400 million 2013.05 2015.02 2015.07 2015.11 2016.03 2016.04
- 4. 4 Business Model NewBornTown aiming to build the No.1 globalized mobile ecosystem. NewBornTown has one vision and three business modules. Our vision is to connect people and information. Our business covers products, commerce development and big data analysis. NewBornTown EcoSystem Products: Solo System Apps Monetization Platforms: LeadHUG and PingStart Big Data System: Solo Aware
- 5. 5 Solo System 400 million downloads worldwide and 60 million daily active users
- 6. 6 Solo System Solo Launcher SOLO BOOST SEARCH INFORMATION THOUSANDS OF THEMES DELICATE WALLPAPERS . Solo Locker PHOTO PASSWORD PASSWORD STYLE IMPECCABLE WALLPAPERS Solo AppLock • SAFE APPLOCK • FREE DIY • COLORFUL WALLPAPERS Solo Notification NO.s on ICON: NEVER MISS A MESSAGE . Solo Weather DIY THEMES WORLDWIDE WEATHER BROADCAST
- 7. 7 Solo System Solo Launcher Solo Locker App Lock
- 8. 8 Users Distribution United States Brazil India Russia Thailand Indonesi a
- 9. 9 Native Ads Study Case of Solo System Apps
- 10. 10 Native Ad Placements High- Impact, Interactive Ad Units Robust Ad Formats: Native Spend more time in Launcher Drive User to Action: AppLock Increase Brand’s influence In-Stream Ad Mobile Engagement Home Screen Feature your Mobile Game Click to lead Click to download Click to web Click to locate Click to social Click to video @
- 11. 11 Proprietary tags Install history and information record Device/Carrier Location Select the Right Audience
- 12. 12 Solo Now Ad While you reading the newsfeed
- 13. 13 Charge Ad While you charge your phone
- 14. 14 Weather Ad While you check the weather
- 15. 15 App Locker Ad Before unlock the App
- 16. 16 Beautify Ad Install the themes or wallpapers
- 17. 17 Boost Ad After boosting your phone
- 18. 18 Home Screen Ad Apps Ad on your home screen
- 19. 19 CTR Result Large Ad Small Ad 5-15% 1-10% Approx. 1 user seen 10 ads daily
- 20. 20 Solo Native Ads still attractive App recommendation Use good apps to recommend for user Solo Now Location Hot news promotion Different app frequency capping Change the ads if there no immersions Ads removing User have the option to delete the ads
- 22. 22 Solo Aware Big data recommendation – effectively increased eCPM Lead by Dr.JiHao, former IBM big data scientist and PHD from Carnegie Mellon University Elite and competitive User interactivity Context awareness Patented algorithm Solo Aware largely improve the users engagement within the app, as well as the click rate and conversion rate. Solo Aware – the first context- aware Ads recommendation system in the world Through its patented algorithm, Solo Aware is able to recommend the most relevant ads impressions based on the scenario of user behavior
- 23. 23 PingStart: • eCPM increased 5 times Amber Weather Native Ads PingStart SDK: Use big data to optimize ECPM & ROI
- 24. 24 Home Workplace On the trip