They already do that
Download as PPTX, PDF0 likes218 views
The document discusses the importance of innovation in established industries without needing to invent something entirely new. It emphasizes understanding existing practices, conducting task analyses, and identifying gaps in user experiences to evolve products. The author encourages continuous testing and improvement based on user feedback and competitor analysis.
They already do that
- 1. They already do that How to be new with something old Matthew Wate @MattyWate
- 3. The good news is, you don’t have to invent something
- 4. Come on folks, try this thing I made!
- 5. First of all, make the right thing Find the real world equivalent of what you do, learn its principles.
- 7. What to match, what to evolve
- 8. Not how does it work, what are they doing?
- 9. That’s great, but what do you really mean?
- 12. Task analysis ★ Phone ★ Internet access ★ Phone still connected ★ Double blue tick, they know i’m here ★ “typing” ★ Looking for excuses ★ Sent ★ Wait for double tick ★ Back to reality/ watching videos about cats/ practice mexican accent ★ Feelings of dread and fear ★ Want to say no ★ Don’t want to be rude ★ Time Pressure ★ Want to say no ★ Self doubt ★ what if i die alone ★ May give in and say yes ★ Relief of saying no ★ Joy ★ Must remember the lie I used Receive an invitation Consider offer Compose reply Send reply Freedom
- 13. What does the mental model look like?
- 15. Isn’t it more like this? FreedomSaying No Not Social Want to see BFF Pick ups from A**holes Fave TV Show PVR Feeling Social Fear of dying alone Money Family Don’t want to Be rude
- 16. What next? All you’ve given me is words!
- 18. This is what we have • Task analysis with gaps identified • Mental model with understanding of influences
- 22. You’ve matched, now make better
- 23. How to decide what to evolve
- 24. Get some answers
- 25. Stats What are the popular features? What are users searching for? Where are your drop off/pain points?
- 26. User testing Never stop watching your users use your product
- 30. What’s the endgame for Dr No
- 31. Never stop looking for improvements Test, learn, fail, try again
- 32. Thank you