Things I've learned from User Friendly 2013
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The document summarizes key lessons learned from a 2013 user experience conference. It discusses 3 main points: 1) Embrace sensors to reduce touch interactions and turn physical objects into smart connected devices, 2) Remember multi-channel experiences as users interact across devices, and 3) Take a holistic view of customers as people rather than isolated users. The future will be personalized and online, with changing technologies acting as new containers for existing services.
Things I've learned from User Friendly 2013
- 1. # Things I’ve learned from User Friendly 2013 Hongru Hou · 2013.12.5 · @Baidu
- 2. “The best touch interface is sometimes no touch at all.” –Josh Clark
- 3. What does no touch mean? photo from www.the-mommyhood-chronicles.com
- 4. Reduce tapping times & touching time. ! ! !
- 6. Reduce tapping times & touching time. ! Needn’t touch screen. !
- 8. Reduce tapping times & touching time. ! Needn’t touch screen. ! Needn’t touch devices.
- 9. Design and develop on top of sensors help us make the technology more human and more natural. photo from Google
- 10. Besides utilizing built-in sensors, we can custom new sensors as well.
- 11. Turn dumb devices into smart ones. photo from Google
- 12. Turn non-electronic tools into electronic ones. photo from www.fiftythree.com/pencil
- 13. Turn offline services into online ones. photo from squareup.com
- 16. Everything can be connected will be connected. photo from facebook.com
- 17. #1 Embrace Sensors photo from dragoninnovation.com
- 20. “More believe a successful innovation should not be channel isolated, but strongly connected.” –Jason Huang
- 21. Why multi-channel matters? photo from Google
- 22. Every profession is selling experience.
- 23. Vincent van Gogh Not a painter, but an experience designer photo from Google
- 25. Wolfgang Amadeus Mozart Not a composer, but an experience designer. photo from Google
- 26. Ang Lee Not a film director, but an experience designer. photo from Google
- 28. All these feelings and emotion form the brand.
- 34. CEO Not Chief Executive Officer, but Chief Experience Officer
- 36. “Borders exist in our work culture, and created a artificial way we communicate.” –Daniel Szuc
- 37. What's the real problem?
- 38. What's the real problem?
- 39. We don’t know each other well.
- 41. 1. Have a big voice. 2. Know the direct of the company. 3. Communicate with others in their language.
- 42. We are in the people business, spend time to understand people. photo from Google
- 43. #3 Be Holistic photo from transformationstreatment.com
- 44. “The future is already here —it’s just not evenly distributed.” –William Gibson
- 46. All businesses will be online. & Everything will be personalized.
- 47. We use telephone to broadcast concerts. We use TV to listen radios. We use Internet to read papers.
- 48. Technology only changes the temporary container. & Your API is your application.
- 50. # Thank you all. Hongru Hou · 2013.12.5 · @Baidu