Think as a marketer
- 1. ThinkMarketer AS Uiversity of Hail College of business admainstration
- 2. Fristcase The Monsanto Corporation Think as Marketer|2
- 3. Strategic planning components S Mission Vision Is an american sustainable company Working in agricultural biotechnology ,It employs more than 21,000 people in 67 international, manages more than 400 Facility in worldwide they try to get better harvest by using resources more effi-they try to get better harvest by using resources more effi- ciently their products reduced insecticide and help pre- serve natural resources Working to help farmers to produce more crops from farms with safekeeping of natural resources such as water and energy They started by selling food additives , food extracts and artificial sweeteners to companies like coca-cola In year ( 2013 ), Monsanto invested $1.5 billion to research new innovations that help them grow food , provide seeds for a wide array of fruits and vegetables, as well as field corn, cotton and soybeans They are constantly looking at ways to maximize the potential of seed for farmers – both its yield and the technology used to protect that yield Their business provides farmers with the best ways to get more out of each seed. Farmers use their seed-based products to help them protect their harvest from weeds and insects, produce healthier foods and provide better animal feeds. Their business works to meet the needs of farmers through two business segments: Seeds and Traits and Agricultural Productivity . . Think as Marketer|3
- 4. Strategic planning components S 1- 2- 3- Target Market Core Strategies Monsanto Objectives Focus in a agricultural , core seeds and traits engine is largest target Monsanto has various brands within its two product seg- ments complemented by expansion of the broader portfolio , in- cluding other crops and continued technology development . . . . . Farmers double their yields of corn by better seeds Safekeeping of nature sources Devolop farmers’ lives Think as Marketer|4 Monsanto’s marketing relies not only on the quality of its products but also on branding , they have different prod- ucts, and in different geographic areas Licensing is key component of Monsanto’s strategy its returns revenue instantly and also establishes profitable relationships with smaller companies
- 5. WOT Analysis Strengths : weaknesses : Opportunities : Threats : analysis SWOT The important Strength is an ad- vance technology It depends on three important pillars: advanced breeding, biotech- nology, and improved agronomic practices They set an annual 10% of sales budget for research and development Monsanto’s ability to patent genes and traits are the foundation of its business Think as Marketer|5 Monsanto has a debt-to-equity ratio that is very low at 0.19 and is currently below that of the industry average, that is mean that there has been very successful management of debt The gross profit margin for Monsanto is high currently it is at 52.00% it understands the importance of diversity ,and have created a Supplier Diversity Program to help meet the need in diffrent areas Obtaining permits for mining or production or testing, planting, and import approvals for seeds or biotechnology traits can be time consuming and costly, with no guarantee of success The failure is possible could have long-term effects on the company's ability to sell some current and future products In February 2009 Raising the number of Sauget residents of a lawsuit against Monsanto and its subsidiaries alleging that for years the company dumped toxic and carcinogenic chemicals that poisoned their town Currently Financial Liquidity is 0.95 which shows a lack of ability to cover short-term cash needs The payout ratio is 37.14% , while its historical payout ratio has been 36.40% S
- 6. WOT Analysis Competitive advantage S The company has an effective research and Development structure that allows it to continually innovate to deliver products that customers need Research and Development Costs and Revenue Revenue R&D Costs R&D/Revenue Aug 31, 2013Aug 31, 2014Aug 31, 2016 $ 14,861,000 $ 1,580,000 $ 1,725,000 $ 1,533,000 9.7%9.2%9.54% ( yahoo ! finance ) Think as Marketer|6 $ 15,855,000$ 15,001,000 All numbers in thousands
- 7. ases Questions C 1- ? - Previously presented in the Page 5 Their Marketing concept is about responsible for devel- oping and implementing marketing strategies into the relevant markets across their crops to ensure they reach these targets. They work closely with all the other functions within their business to ensure technologies and new varieties - The farmer customers, employees, or investors, has .always been an important part of how they do business in 2011, they began more formalized stakeholder en- gagements is not only included the business activities, but also .values and commitments to sustainability they brought many internal and external stakeholders both to discuss with their Board of Directors and its committee dedicated to sustainability and the leaders of Monsanto through in person meetings and surveys to share debate and find common ground - What are the major stangths , weaknesses , opportuni- ties, and threats (SWOT) asociated whith Monsanto What is the importance of gaining the support of mon- santo's stakeholders in achieving long term success 2- 3- ? ? Think as Marketer|7 Explain how Monsanto has utilized the marketing con- cept and developed a market orientation
- 9. Strategic planning components S Mission Vision Is an american company, is headquartered in Grapevine, Texas, United States, and operates 6,450 retail stores throughout the United States, Canada, Australia, New Zealand, and Europe they offer to their customers of their choice expanded new prod- ucts, they have the knowledge to add value on products and ser- vice to provide customer satisfaction GameStop will accelerate their position as the world’s largest video game retailer by continuing to pursue growth through worldwide new store expansion, it rings up $9 billion sales as specialy retailer of video games hardware and software aloso electronics devices and Accessories Trying through its activities to be business point of view station with disciplined busi- ness perspective to continuously drive value with shareholders, customers, vendors and employees and to be virtual storefront for used video games sale by consumer and businesses and to retaining new games and consoles Think as Marketer|9
- 10. Strategic planning components S 1- 2- 3- Target Market Core Strategies Gamestop Objectives The company targets three customers segments: enthusiasts , casual gamers , and seasonal gift givers in addition , some customers are value oriented and prefer to by used products , including older consoles and games Continue to be the world’s largest retailer of new and used video game products Increasing store sales and operating earnings To be a leader in the video game industry Think as Marketer|10 Gamestop have to operate in the video game retail industry , that constantly strive to meet market needs they intend to continue to execute their proven growth strate- gies by opening new store in target market and store sales and operating earnings
- 11. WOT Analysis Strengths : weaknesses : Opportunities : Threats : analysis SWOT GameStop has the ability to charge customers higher prices Also of the most important strengths, power of innovations for their products and services that meet the target market Financial leverage that allows them to expand their business and increase their profits and improve their market share Think as Marketer|11 The company offers its products on its website and this contributes to get a wider public with a lower cost The company offers an innovative new services that helps to meet the needs of its customers and the diversity of the customer base Some competitors of the company reduce the prices of video and this forced the company to cut prices There is a increase also in online sales of video games this could leads to have growth issues to long-term hostile ( bad ) takeover can impair GameStop by increasing their costs and reducing the value of their businesses Unfortunately ! their management are weak this leads to reduce profit and increase risk the lack of cost scale this means very high cost of outputs however ; maintaining quali- ty possible to help to reduce these costs S
- 12. WOT Analysis Competitive advantage S Important GameStop's competitive advantage is : buy, sell, and trade program. the company sells used games that are purchased from customers at a discount in exchange for store credit or currency Think as Marketer|12
- 13. ases Questions C ?1-- Seeks to meet the different needs of the market What role does physical distrubtion play in Gamestop’s retailing strategy ? Because new games and equipment can make older products GameStop has negotiated deals with its primary suppliers to allow returns in such instances - - 2-Why would video game marketers such as sony prefer dual distribution ? what does this mean for gamestop’s marketing efforts I think no , college is a place to study , and most of stu- dents have no time to play , they spend a lots of time in lectures To reach customers and meet their needs as quickly and with less effort ? - How does Gamestop create time , place , possessions and form utility for customers who want to by used video game 3- Do you think Gamestop should market used video games via vending machines placed on college campuses Why or why not 4- ? ? Think as Marketer|13
- 14. CD Attachment Think as Marketer|14
- 15. onclusion Don’t find customer for your products find products for your customers * Seth Godin C Think as Marketer|15