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Think .. Matrix !
   Ten useful matrices
BCG Matrix

                            Question Marks                     Stars
                     High


                             Low Market Share             High Market Share
                            High Market Growth           High Market Growth
Market Growth Rate




                            Select and Divest                 Invest

                                  Dogs                       Cash Cows

                             Low Market Share
                     Low




                                                          High Market Share
                            Low Market Growth            Low Market Growth

                               Liquidate                       Milk

                                  Low                          High

                                     Relative Market Share
Mckinsey Matrix
                        High
                                   Low Business Strength      Medium Business Strength       High Business Strength
                                 High Market Attractiveness   High Market Attractiveness   High Market Attractiveness
                                  Build Selectively              Invest & Build             Leader : Protect
Market Attractiveness

                        Medium




                                   Low Business Strength       Medium Business Strength      High Business Strength
                                 Medium Mkt. Attractiveness   Medium Mkt. Attractiveness   Medium Mkt. Attractiveness
                                        Harvest                Select & Manage                Select & Build


                                   Low Business Strength      Medium Business Strength       High Business Strength
                        Low




                                 Low Market Attractiveness    Low Market Attractiveness    Low Market Attractiveness
                                         Divest                 Manage & Earn              Protect & Refocus


                                           Low                       Medium                         High

                                       Business Strength / Competitive Strength
Ansoff Matrix
          New Markets
                                Existing Products                 New Products
                                  New Markets                     New Markets

                             Market Development                  Diversification
Markets

          Existing Markets




                                Existing Products                 New Products
                                Existing Markets                 Existing Markets

                             Market Penetration            Product Development



                               Existing Products                  New Products

                                          Products or Services
Risk Management Matrix
                            High Probability    Some concern                      Priority

                                                   Low Impact                    High Impact
Probability of occurrence




                                                 High Probability              High Probability

                                                  Checks to                       Plan
                                                  Limit risks                  Contingency

                                                 Low concern                   High concern
                            Low probability




                                                   Low Impact                    High Impact
                                                 Low Probability               Low Probability

                                                   Ignore &                   Adapt & Reduce
                                               Deal when occurs                Consequences
                                                  Low Impact                    High Impact

                                                              Likely Impact
Stephen Covey’s Time Management Matrix

                             Quality & Personal Leadership                     Necessity
                                       Not Urgent                                Urgent
             Important

                                       Important                               Important
                                   Focus on Goals                    Manage Critical activities
                                                          Health                                   Crisis
                                                True Recreation                               Deadlines
                                           Relationship Building                      Pressing Problems
                                      Preparations & Action Plan                    Medical emergencies
Importance




                                      Deception                                  Waste
             Not Important




                                      Not Urgent                                Urgent
                                     Not Important                           Not Important
                                 Avoid Distractions                     Avoid Interruptions
                                                Popular activities                                 Trivia
                                      Interruptions, some callers                          Time wasters
                                     Proximate, pressing matters                        Escape Activities
                                   Some mail, reports , meetings       Junk , Mindless Web Browsing etc.

                                     Not Urgent                                 Urgent

                                                        Urgency
Efficiency and Effectiveness Matrix
                            High Efficiency
                                               Low Effectiveness             High Effectiveness
                                                High Efficiency               High Efficiency
Efficiency (Right Things)




                                                Right Things                 Right Things
                                                Wrong Way                     Right Way
                            Low Efficiency




                                               Low Effectiveness             High Effectiveness
                                                Low Efficiency                 Low Efficiency


                                               Wrong Things                  Wrong Things
                                                Wrong Way                     Right Way


                                              Low Effectiveness            High Effectiveness

                                                     Effectiveness (Right way)
Fred Nickols Strategy and Execution Matrix

                          Flawed Strategy                Sound Strategy
            Excellent

                        Excellent Execution            Excellent Execution

                          Flirting with                   A pretty
                            Disaster                    Good chance
Execution




                          Flawed Strategy
                          Poor Execution                 Sound Strategy
                                                         Poor Execution
            Poor




                         Doomed from
                                                        A botched job
                         the beginning


                             Flawed                          Sound

                                            Strategy
Negotiation Strategy Matrix

                                     Defeat                        Collaborate

                           Low concern for Relationship   High concern for Relationship
                    High



                              High concern for Issue         High concern for Issue
Concern for Issue




                             You Win-They Lose               You Win-They Win
                             Be a winner at any cost        Creatively Solve the problem


                                   Withdraw                     Accommodate

                           Low concern for Relationship   High concern for Relationship
                    Low




                              Low concern for Issue           Low concern for Issue

                            You Lose- They Lose              You lose-They Win
                             Take whatever you can get      Build friendly relationships

                                       Low                             High

                                        Concern for Relationship
Pricing Strategy Matrix

                     Low Price         Medium Price           High Price
                                                             High Quality
          High
                    High Quality       High Quality

                    Under Priced    Ideal for Penetration     Premium


                     Low Price         Medium Price           High Price
          Medium




                   Medium Quality     Medium Quality        Medium Quality
Quality




                    Real Bargain          Average            Over Priced


                     Low Price         Medium Price           High Price
                    Low Quality         Low Quality          Low Quality
          Low




                       Cheap        Unhappy Customers        Sell and Run


                       Low               Medium                 High

                                      Price
Skill-Will Matrix


                           Low Will                    High Will
                           High Skill                  High Skill
                   High




                           Coach                       Delegate
Skill (Know-How)




                           Low Will                    High Will
                           Low Skill                   Low Skill
                   Low




                          Supervise                    Support


                             Low                         High

                                   Will (Know – Why)
Think matrix

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Think matrix

  • 1. Think .. Matrix ! Ten useful matrices
  • 2. BCG Matrix Question Marks Stars High Low Market Share High Market Share High Market Growth High Market Growth Market Growth Rate Select and Divest Invest Dogs Cash Cows Low Market Share Low High Market Share Low Market Growth Low Market Growth Liquidate Milk Low High Relative Market Share
  • 3. Mckinsey Matrix High Low Business Strength Medium Business Strength High Business Strength High Market Attractiveness High Market Attractiveness High Market Attractiveness Build Selectively Invest & Build Leader : Protect Market Attractiveness Medium Low Business Strength Medium Business Strength High Business Strength Medium Mkt. Attractiveness Medium Mkt. Attractiveness Medium Mkt. Attractiveness Harvest Select & Manage Select & Build Low Business Strength Medium Business Strength High Business Strength Low Low Market Attractiveness Low Market Attractiveness Low Market Attractiveness Divest Manage & Earn Protect & Refocus Low Medium High Business Strength / Competitive Strength
  • 4. Ansoff Matrix New Markets Existing Products New Products New Markets New Markets Market Development Diversification Markets Existing Markets Existing Products New Products Existing Markets Existing Markets Market Penetration Product Development Existing Products New Products Products or Services
  • 5. Risk Management Matrix High Probability Some concern Priority Low Impact High Impact Probability of occurrence High Probability High Probability Checks to Plan Limit risks Contingency Low concern High concern Low probability Low Impact High Impact Low Probability Low Probability Ignore & Adapt & Reduce Deal when occurs Consequences Low Impact High Impact Likely Impact
  • 6. Stephen Covey’s Time Management Matrix Quality & Personal Leadership Necessity Not Urgent Urgent Important Important Important Focus on Goals Manage Critical activities Health Crisis True Recreation Deadlines Relationship Building Pressing Problems Preparations & Action Plan Medical emergencies Importance Deception Waste Not Important Not Urgent Urgent Not Important Not Important Avoid Distractions Avoid Interruptions Popular activities Trivia Interruptions, some callers Time wasters Proximate, pressing matters Escape Activities Some mail, reports , meetings Junk , Mindless Web Browsing etc. Not Urgent Urgent Urgency
  • 7. Efficiency and Effectiveness Matrix High Efficiency Low Effectiveness High Effectiveness High Efficiency High Efficiency Efficiency (Right Things) Right Things Right Things Wrong Way Right Way Low Efficiency Low Effectiveness High Effectiveness Low Efficiency Low Efficiency Wrong Things Wrong Things Wrong Way Right Way Low Effectiveness High Effectiveness Effectiveness (Right way)
  • 8. Fred Nickols Strategy and Execution Matrix Flawed Strategy Sound Strategy Excellent Excellent Execution Excellent Execution Flirting with A pretty Disaster Good chance Execution Flawed Strategy Poor Execution Sound Strategy Poor Execution Poor Doomed from A botched job the beginning Flawed Sound Strategy
  • 9. Negotiation Strategy Matrix Defeat Collaborate Low concern for Relationship High concern for Relationship High High concern for Issue High concern for Issue Concern for Issue You Win-They Lose You Win-They Win Be a winner at any cost Creatively Solve the problem Withdraw Accommodate Low concern for Relationship High concern for Relationship Low Low concern for Issue Low concern for Issue You Lose- They Lose You lose-They Win Take whatever you can get Build friendly relationships Low High Concern for Relationship
  • 10. Pricing Strategy Matrix Low Price Medium Price High Price High Quality High High Quality High Quality Under Priced Ideal for Penetration Premium Low Price Medium Price High Price Medium Medium Quality Medium Quality Medium Quality Quality Real Bargain Average Over Priced Low Price Medium Price High Price Low Quality Low Quality Low Quality Low Cheap Unhappy Customers Sell and Run Low Medium High Price
  • 11. Skill-Will Matrix Low Will High Will High Skill High Skill High Coach Delegate Skill (Know-How) Low Will High Will Low Skill Low Skill Low Supervise Support Low High Will (Know – Why)