Thinking inside the box - What is the role of digital within the four walls of pharma?
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David C. Thompson discusses the role of digital platforms within the pharmaceutical industry, emphasizing the concept of social business and its potential to enhance organizational effectiveness. He highlights the importance of leveraging enterprise social media to identify influencers and improve employee engagement, particularly in addressing organizational frustrations related to meetings. Case studies demonstrate how social media facilitated the identification of experts and led to a significant reduction in ineffective meetings, ultimately driving better business outcomes.
![about.me/dcthompson
My favourite papers from each period:
[1] J. Chem. Phys. 122, 124107 (2005)
[2] J. Chem. Phys. 128, 224103 (2008)
[3] J. Chem. Inf. Model. 49, 1889 (2009)
[4] J. Chem. Inf. Model. 51, 93 (2011)](https://image.slidesharecdn.com/thinkinginsidethebox-ipharma2013-slideshare-130213195217-phpapp01/85/Thinking-inside-the-box-What-is-the-role-of-digital-within-the-four-walls-of-pharma-2-320.jpg)
![Taking back ‘the cool’*
http://blogs.hbr.org/hbr/hewlett/2013/01/a_new_way_to_network_inside_yo.html
http://www.wiwo.de/erfolg/beruf/netzwerken-am-mittagstisch-warum-man-beim-lunch-roulette-nur-gewinnen-kann/7674646.html
[*] http://amzn.to/WWDm6x](https://image.slidesharecdn.com/thinkinginsidethebox-ipharma2013-slideshare-130213195217-phpapp01/85/Thinking-inside-the-box-What-is-the-role-of-digital-within-the-four-walls-of-pharma-21-320.jpg)
Thinking inside the box - What is the role of digital within the four walls of pharma?
- 1. David C. Thompson THINKING INSIDE THE BOX - WHAT IS THE ROLE OF DIGITAL WITHIN THE FOUR WALLS OF PHARMA?
- 2. about.me/dcthompson My favourite papers from each period: [1] J. Chem. Phys. 122, 124107 (2005) [2] J. Chem. Phys. 128, 224103 (2008) [3] J. Chem. Inf. Model. 49, 1889 (2009) [4] J. Chem. Inf. Model. 51, 93 (2011)
- 3. And now? • I work in Social Business – Along the way I have discovered I am a fierce opponent of organisational skeuomorphs and a passionate advocate for diversity in all things
- 4. Okay, so what’s ‘Social Business’? • Let’s start with Enterprise Social Media • Enterprise Social Media: “A contextual, digital, interaction between people and content, mediated by search” People Content This is inherently asymmetric with respect to people
- 6. 3 ½ things we would like you to think about for the future 1. The on-boarding and utilization of Employee’s Networks 2. Finding experts is ‘easy’, we want to find ‘influencers’ / ‘boundary spanners’ * 3. Can we achieve ‘near’ real-time business value, through a real-time understanding of our organization? And what processes need to be in place to support this? * ‘Turning things, inside Klout’ Erin Arcario and David Thompson
- 8. ≠
- 9. “The core process of innovation has two stages. The first is arguably the hardest to quantify or reproduce and amounts to the synthesis of an idea, a concept, or a process that is somehow more than simply the collection of a group or an individual’s experiences. Many innovations have similar themes, but every one is arrived at in a unique way, and is specific to its diversity of thought begins and ends originator(s): with the individual. The second stage in the innovation process is a realization of the innovation; the turning of an idea from an amorphous concept into a tangible Only once an innovation has been realized thing. are its full benefits known and enjoyed. “ Innovation Nation, David Thompson, 2010
- 10. Offline and/or Online Offline →
- 11. Where does that get us? Social Business: “Enterprise Social Media” woven into the fabric of our work and resulting in ‘better’ business outcomes
- 12. Social media is a great way to reach the right people. Consider the following … Following the 2010 U.S. Engagement Survey, the topic of Work, Structure, and Process was highlighted as an area of organizational frustration. This is a pretty broad topic though, and the Work, Structure, and Process team needed to identify the root causes of the frustrations we all expressed and try to find ways to fix them. So, the team did the sensible thing, and simply asked. On Thursday, November 4th 2010 the first ever all Employee online discussion was run using EmployeeCONNECT (Ask BI back then). During this discussion, Scott Lanzilotta, a colleague at Ben Venue Laboratories, self-identified as an expert in Business Process excellence, and shared a number of insightful comments around Meeting Effectiveness. This was a known issue for the Work, Structure, and Process team, who subsequently approached Scott to lead a team around that very problem. Throughout 2011, Scott and colleagues estimated that approximately two million Effort Hours were used on ineffective meetings and have fashioned a strategy, toolkit, and communication plan, which they rolled out across the U.S., to support the reduction of ineffective meetings by 20% by April 2012. Through social media an expert was found and organizational efficiencies realized.
- 13. Meeting Effectiveness • A team of 6 • Launched meeting effectiveness toolkit via • Evaluation of meeting practices identified desktop icon in September 2011 approximately 2 MM Effort Hours (1,040 • Worked with Corporate Communications to FTEs) associated with ineffective meetings orchestrate targeted messaging through • Strategy, toolkit, and communication plan existing channels (e.g. email lists, standing rolled out to support the reduction of meetings, OCS calls, etc.) ineffective meetings by 20% by April 2012 • Provided Site Business Partners, VTI team members, ERGs and other “championing” groups with “plug-and-play” style communications • December 2011 survey executed and data analyzed – Effective meetings goal of 20% improvement was exceeded – 37% increase in meetings with agenda, exceeding goal of 20% • Currently working with leadership to ensure sustainability
- 16. We talk to craft our identity How to find the signal amidst the ‘noise’? Technology can help but, ultimately, you have to simply listen
- 17. I just built a cool app. Wanna’ see? Sure!
- 18. Several weeks later …
- 19. Behold … Lunch Roulette 500+ people in the U.S. have used this 80% match rate Recently rolled out to German HQ
- 20. Here’s why it’s powerful
- 21. Taking back ‘the cool’* http://blogs.hbr.org/hbr/hewlett/2013/01/a_new_way_to_network_inside_yo.html http://www.wiwo.de/erfolg/beruf/netzwerken-am-mittagstisch-warum-man-beim-lunch-roulette-nur-gewinnen-kann/7674646.html [*] http://amzn.to/WWDm6x
- 22. Now, how to bring this to scale … Opportunities Volunteer Network Enablers SEE PMO BPE Guiding HR Coalition Legal Finance … U.S. Organization Similar to, John P. Kotter’s construct for accelerating change: http://hbr.org/2012/11/accelerate/ar/1
- 25. Acknowledgements • Amy Fry • Lilly Ackley • Christopher Tan