This is the title part of this presentation and this is about the total number of items that can fit inside the box

R E D E F I N I N G E - C O M M E R C E E X C E L L E N C E : T H E N I K E
E X P E R I E N C E
NIKE
Presented By:
6th
February

Welcome to our presentation on the
prototype development of Nike's new
website.

I N T R O D U C T I O N
As a major player in the e-commerce industry, Nike continually seeks to innovate and elevate the
online shopping experience for its customers.
In this presentation, we will delve into the design process behind the creation of Nike's cutting-
edge landing page, focusing on industry-standard practices, user-centric design principles, and
strategic decision-making.
Join us as we explore how our minimalist design approach, intuitive navigation features, and
compelling visual elements combine to redefine e-commerce excellence and propel Nike to new
heights in the digital marketplace.

Let’s Present you the current design of Nike

P R O D U C T D I S P L A Y P A G E

C U R R E N T W E B S I T E S T R E N G T H S
• Strong Branding: Nike’s identity is well-maintained.
• Visually Engaging Design: High-quality images and interactive elements.
• Mobile-Optimized Layout: Fast load times and responsive design.

K E Y C H A L L E N G E S I D E N T I F I E D
Navigation Issues:
• Too many clicks required to find products.
• Confusing menu structure.
Limited Personalization:
• Generic product recommendations rather than AI-driven
customization.
Checkout Process Issues:
• Too many steps in checkout.
• High cart abandonment rates due to complexity.

K E Y C O M P E T I T O R I N S I G H T S
1.Adidas & Puma: Advanced AI-driven recommendations.
2.Under Armour: Simplified navigation with intuitive menus and improved
filtering.
3.All Three: Frictionless checkout with one-click payment options.

U S E R P E R S O N A S
1.Sports Enthusiast: Prioritizes quick product discovery and a seamless checkout
process.
2.Casual Shopper: Prefers an easy-to-navigate interface.
3.Deal Hunter: Actively searches for discounts and promotions

U X D E S I G N P R I N C I P L E S A P P L I E D
1.User-Centric Design: Focused on intuitive experiences.
2.Accessibility: Ensuring inclusivity for all users.
3.Continuous Improvement: Iterative testing and user feedback integration.

W I R E F R A M E S - H O M E P A G E
Current Issues:
• Overloaded with visuals.
• Poor product categorization.
Proposed Improvements:
• Simplified menu structure.
• More prominent search bar.
• AI-driven personalized product recommendations.

W I R E F R A M E S - H O M E P A G E
• Simplified menu structure.
• More prominent search bar.
• AI-driven personalized product
recommendations.

W I R E F R A M E S - P R O D U C T P A G E
Current Issues:
• Limited product details.
• No easy product comparison.
• Enhanced product images and descriptions.
• Quick comparison feature.
• Reviews and recommendations more visible

W I R E F R A M E S - P R O D U C T P A G E
• Enhanced product images and
descriptions.
• Quick comparison feature.
• Reviews and recommendations
more visible.

W I R E F R A M E S - C H E C K O U T P R O C E S S
Current Issues:
• Too many fields to fill.
• No guest checkout option.
• One-click checkout.
• Autofill for returning users.
• Clear progress indicator.

W I R E F R A M E S - C H E C K O U T P R O C E S S
• One-click checkout.
• Autofill for returning users.
• Clear progress indicator.

I N T E R A C T I V E F E A T U R E S & E n g a g e m e n t T o o l s
360-degree product views
Enhanced visualization.
Color customization
Easy variant selection
Live user reviews
Real-time feedback integration.
Expected Impact: Increased user
engagement and improved decision-making

A P P L I C A T I O N O F U X T H E O R I E S
Hick’s Law Fitts’ Law Jakob’s Law AIDA Model
Simplifying choices
reduces decision
fatigue
Larger, well-placed
buttons improve
usability.
Keeping the interface
familiar enhances
user experience.
Structured homepage
layout guiding users
from attention to
action.

E X P E C T E D B U S I N E S S I M P A C T
Projected Outcomes After Redesign:
• 20% improvement in product discovery efficiency.
• •15% reduction in cart abandonment rates.
• 10% increase in repeat purchases.
Measurement Metrics:
• Conversion rates tracking successful transactions.
• Average session duration measuring engagement.
• Checkout completion rates evaluating friction in the process.

A C C E S S I B I L I T Y & M O B I L E O P T I M I Z A T I O N
• Alt Text for Images – Improves screen reader compatibility.
• Keyboard Navigation – Ensures site usability without a mouse.
• Color Contrast Testing – Enhances readability for visually impaired users.
• Voice Search Integration – Hands-free product searches.
• Optimized Mobile Load Times – Faster browsing experience.

C O N C L U S I O N & N E X T S T E P S
Summary of Key Improvements:
• Enhanced navigation and product discovery.
• AI-driven personalization for a tailored experience.
• Streamlined checkout process to boost conversions.
• Mobile-friendly, accessible design for inclusivity.

R E F E R E N C E S
• Castenetto, C., 2022. Redefining fashion ecommerce: a comprehensive study on the transformative impact of technologies
on user experience.
• Kumar, V., Kumar, V., Singh, S., & Singh, N. (2023). The Impact of User Experience Design on Customer Satisfaction in E-
commerce Websites. International Journal for Research in Applied Science and Engineering Technology, 11(5), 4571-4575.
Available at: https://
www.researchgate.net/publication/371171779_The_Impact_of_User_Experience_Design_on_Customer_Satisfaction_in_E-c
ommerce_Websites
[Accessed 5 Feb. 2025].
• Nike, Inc. (2024). Nike Annual Report 2024. [online] Available at:
https://investors.nike.com/investors/news-events-and-reports/investor-news/investor-news-details/2024/NIKE-Inc.-
Reports-Fiscal-2024-Fourth-Quarter-and-Full-Year-Results/default.aspx [Accessed 5 Feb. 2025].
• Under Armour. (2024). Improving e-commerce navigation for increased conversions: A study on Under Armour’s redesign.
[online] Available at: https://about.underarmour.com/en-us/stories/2020/10/a-store-for-all-athletes.html [Accessed 5 Feb.
2025].
• Google. (2024). Mobile optimization for e-commerce: Best practices for improving user experience on smartphones. [online]
Available at: https://
sites.google.com/view/allworlddigitalmarketing/blogs/the-importance-of-mobile-optimization-in-digital-marketing
[Accessed 5 Feb. 2025].
• UX Design Institute. (2024). Creating effective wireframes for e-commerce websites: A guide for UX designers. [online]
Available at: https://www.uxdesigninstitute.com/blog/user-interface-ui-design-tools/ [Accessed 5 Feb. 2025].
• Puma. (2024). Puma’s commitment to personalized online shopping experiences. [online] Available at: https://

T O G E T H E R , L E T ' S S H A P E T H E F U T U R E O F O N L I N E
S H O P P I N G W I T H N I K E .
Thank you!
Open to questions and feedback.

This is the title part of this presentation and this is about the total number of items that can fit inside the box

More Related Content

Similar to This is the title part of this presentation and this is about the total number of items that can fit inside the box (20)

Recently uploaded (20)

This is the title part of this presentation and this is about the total number of items that can fit inside the box