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ThoughtCommons What Is Strategy
memorize this
hey! who’s that?
hey! what the fcuk are you doing?
That’s your
  place!
“Strategy is a big-complicated thing and any
     single definition could be suicidal.”
To understand the meaning behind this most used and
even more misused word, one needs to understand the
             five meanings of strategy.




The lesser known 5 P’s
To understand the meaning behind this most used and
even more misused word, one needs to understand the
             five meanings of strategy.




  The lesser known 5 P’s
The lesser known 5 P’s
Five different ways of
 looking at meaning of
       strategy
Plan   Strategy is a plan of action into future, telling us where we are currently,
       where do we have to go and what actions in a particular order we have to
                                   take to reach there.
Pattern   Strategy is a pattern, a sort of consistency in the behavior over time.




                                            I don’t know –
                                            it just fell out
                      What                     of my bum.
                      is it?
Both are valid definitions
               organizations make plans for future
          and they also evolve patterns out of their past

One can be called intended strategy and the other realized strategy.
Both are valid definitions
               organizations make plans for future
          and they also evolve patterns out of their past

One can be called intended strategy and the other realized strategy.
Both are valid definitions
               organizations make plans for future
          and they also evolve patterns out of their past

One can be called intended strategy and the other realized strategy.
Both are valid definitions
                organizations make plans for future
          and they also evolve patterns out of their past
One can be called intended strategy and the other realized strategy.




        This will                                 This was
        be great.                                  great.
Both are valid definitions
                              organizations make plans for future
                         and they also evolve patterns out of their past
              One can be called intended strategy and the other realized strategy.
Ideally a mix is followed. Some thinking ahead and some on the way learning-and-adaptations.




                               This will           This was
                               be great.            great.
One’s strategy mix should depend upon one’s ability to predict unexpected events…


   Oh so, there’ll be floods on
              28th.

 Our office is on ground floor

    Let’s move to top floor!
One’s strategy mix should depend upon one’s ability to predict unexpected events…
                     …and need to react to unexpected events.

  Oh so, there might be floods
            on 28th.

   Our office is on top floor

    So floods don’t matter!
One’s strategy mix should depend upon one’s ability to predict unexpected events…
                     …and need to react to unexpected events.


                        One extreme means no learning…




                                                   Keep doing the same old tried but
      Rigid Strategy
                                                            tested things!
One’s strategy mix should depend upon one’s ability to predict unexpected events…
                     …and need to react to unexpected events.


                        One extreme means no learning…
                           …other means no control.




                                                  Business is a fun chemistry lab, but
       No Strategy
                                                       things explode at times!
One’s strategy mix should depend upon one’s ability to predict unexpected events…
                     …and need to react to unexpected events.


                        One extreme means no learning…
                           …other means no control.

To put it differently, it should depend upon how much does one want to learn on the
                way and how much control does one wants to exercise.
Position   Another way of looking at strategy is thinking of it as a position of some
              advantage. It’s about creation of a valuable and unique position.

                        ‘Position’ is downward and outward looking.
Perspective     Delight customers
                   Invest in R&D
              Entrepreneurial culture
                        Fast
                    Cost cutting
               Social responsibility




                            Perspective is a organization’s
                         fundamental way of doing things,
                         like, the McDonald’s way, the Tata
                                way or the Google way.

                          It can be seen as a set of values,
                            priorities, beliefs, behaviors,
                          attitudes, actions and responses.

                        ‘Perspective’ is upward and inward
                                      looking.
Again, both are valid definitions and a mix of both is required.
Changing of position within a perspective may be easy…




              Change Within Perspective
Changing of position within a perspective may be easy…
…whereas changing position while trying to maintain perspective is not




                     Change Outside Perspective
Changing of position within a perspective may be easy…
…whereas changing position while trying to maintain perspective is not



       Google launching a printed directory is still imaginable…




                       Google Printed Directory
Changing of position within a perspective may be easy…
…whereas changing position while trying to maintain perspective is not



       Google launching a printed directory is still imaginable…
           …but imagine Google launching a restaurant!




                          Google Restaurant
Ploy        Ploy is a specific trick intended to outwit an opponent or
                                      competitor.

             Its like playing mind games to confuse the competitor.

       A company might buy land to give the impression that it intends to
          expand its capacity, in order to discourage a competitor from
                               building a new plant
to strategize or not to strategize?
“Strategy sets direction”




On one hand we know the path required to reach from one point to
                          another.
“Strategy sets direction”




 On one hand we know the path required to reach from one point to
                           another.


On other hand it turns us blind to the unpredicted dangers on the path.
“Strategy focuses effort”




On one hand strategy helps in
focusing everyone’s effort to the
same direction.
“Strategy focuses effort”




On one hand strategy helps in
focusing everyone’s effort to the
same direction.




On other hand “Groupthink” arises
and opportunities and threats may
get unnoticed.
“Strategy defines the organization”
On one hand strategy provides a sharp and single meaning to organization.
“Strategy defines the organization”
On one hand strategy provides a sharp and single meaning to organization.



On other hand that sharp and single meaning could be too simple that rich
                        complexity may get lost.
                                                          Uhhh! So what
                                                          exactly rest of
                                                          the papers on
                                                          the table do?
“Strategy provides consistency”




On one hand strategy reduces
ambiguity and brings consistency in
action and results.
“Strategy provides consistency”




On one hand strategy reduces
ambiguity and brings consistency in
action and results.




On other hand it curbs creativity
and perfection over time.
To understand
   when and when not to strategize,
how much and how less to strategize
                                and
      how and how not to strategize
                       is the key.
ThoughtCommons What Is Strategy

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ThoughtCommons What Is Strategy

  • 4. hey! what the fcuk are you doing?
  • 5. That’s your place!
  • 6. “Strategy is a big-complicated thing and any single definition could be suicidal.”
  • 7. To understand the meaning behind this most used and even more misused word, one needs to understand the five meanings of strategy. The lesser known 5 P’s
  • 8. To understand the meaning behind this most used and even more misused word, one needs to understand the five meanings of strategy. The lesser known 5 P’s The lesser known 5 P’s
  • 9. Five different ways of looking at meaning of strategy
  • 10. Plan Strategy is a plan of action into future, telling us where we are currently, where do we have to go and what actions in a particular order we have to take to reach there.
  • 11. Pattern Strategy is a pattern, a sort of consistency in the behavior over time. I don’t know – it just fell out What of my bum. is it?
  • 12. Both are valid definitions organizations make plans for future and they also evolve patterns out of their past One can be called intended strategy and the other realized strategy.
  • 13. Both are valid definitions organizations make plans for future and they also evolve patterns out of their past One can be called intended strategy and the other realized strategy.
  • 14. Both are valid definitions organizations make plans for future and they also evolve patterns out of their past One can be called intended strategy and the other realized strategy.
  • 15. Both are valid definitions organizations make plans for future and they also evolve patterns out of their past One can be called intended strategy and the other realized strategy. This will This was be great. great.
  • 16. Both are valid definitions organizations make plans for future and they also evolve patterns out of their past One can be called intended strategy and the other realized strategy. Ideally a mix is followed. Some thinking ahead and some on the way learning-and-adaptations. This will This was be great. great.
  • 17. One’s strategy mix should depend upon one’s ability to predict unexpected events… Oh so, there’ll be floods on 28th. Our office is on ground floor Let’s move to top floor!
  • 18. One’s strategy mix should depend upon one’s ability to predict unexpected events… …and need to react to unexpected events. Oh so, there might be floods on 28th. Our office is on top floor So floods don’t matter!
  • 19. One’s strategy mix should depend upon one’s ability to predict unexpected events… …and need to react to unexpected events. One extreme means no learning… Keep doing the same old tried but Rigid Strategy tested things!
  • 20. One’s strategy mix should depend upon one’s ability to predict unexpected events… …and need to react to unexpected events. One extreme means no learning… …other means no control. Business is a fun chemistry lab, but No Strategy things explode at times!
  • 21. One’s strategy mix should depend upon one’s ability to predict unexpected events… …and need to react to unexpected events. One extreme means no learning… …other means no control. To put it differently, it should depend upon how much does one want to learn on the way and how much control does one wants to exercise.
  • 22. Position Another way of looking at strategy is thinking of it as a position of some advantage. It’s about creation of a valuable and unique position. ‘Position’ is downward and outward looking.
  • 23. Perspective Delight customers Invest in R&D Entrepreneurial culture Fast Cost cutting Social responsibility Perspective is a organization’s fundamental way of doing things, like, the McDonald’s way, the Tata way or the Google way. It can be seen as a set of values, priorities, beliefs, behaviors, attitudes, actions and responses. ‘Perspective’ is upward and inward looking.
  • 24. Again, both are valid definitions and a mix of both is required.
  • 25. Changing of position within a perspective may be easy… Change Within Perspective
  • 26. Changing of position within a perspective may be easy… …whereas changing position while trying to maintain perspective is not Change Outside Perspective
  • 27. Changing of position within a perspective may be easy… …whereas changing position while trying to maintain perspective is not Google launching a printed directory is still imaginable… Google Printed Directory
  • 28. Changing of position within a perspective may be easy… …whereas changing position while trying to maintain perspective is not Google launching a printed directory is still imaginable… …but imagine Google launching a restaurant! Google Restaurant
  • 29. Ploy Ploy is a specific trick intended to outwit an opponent or competitor. Its like playing mind games to confuse the competitor. A company might buy land to give the impression that it intends to expand its capacity, in order to discourage a competitor from building a new plant
  • 30. to strategize or not to strategize?
  • 31. “Strategy sets direction” On one hand we know the path required to reach from one point to another.
  • 32. “Strategy sets direction” On one hand we know the path required to reach from one point to another. On other hand it turns us blind to the unpredicted dangers on the path.
  • 33. “Strategy focuses effort” On one hand strategy helps in focusing everyone’s effort to the same direction.
  • 34. “Strategy focuses effort” On one hand strategy helps in focusing everyone’s effort to the same direction. On other hand “Groupthink” arises and opportunities and threats may get unnoticed.
  • 35. “Strategy defines the organization” On one hand strategy provides a sharp and single meaning to organization.
  • 36. “Strategy defines the organization” On one hand strategy provides a sharp and single meaning to organization. On other hand that sharp and single meaning could be too simple that rich complexity may get lost. Uhhh! So what exactly rest of the papers on the table do?
  • 37. “Strategy provides consistency” On one hand strategy reduces ambiguity and brings consistency in action and results.
  • 38. “Strategy provides consistency” On one hand strategy reduces ambiguity and brings consistency in action and results. On other hand it curbs creativity and perfection over time.
  • 39. To understand when and when not to strategize, how much and how less to strategize and how and how not to strategize is the key.