Thunder Local Ad Creator User Guide
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The document outlines the process of creating and managing local ad campaigns using Thunder Industries' platform. It includes steps for navigating the ad creator, customizing ad designs, and preparing campaigns for launch, along with support resources available to users. Users can filter campaigns by status and easily modify images, text, and logos to create compelling ads.
Thunder Local Ad Creator User Guide
- 1. Split test for maximum performance ©2016 Thunder Industries | Rise Above The Noise. | makethunder.com GETTING STARTED View your campaigns & search for a local business “My Ads” & Starting a New Campaign Your homepage lists all campaigns within your organization ① ① ② ①② ③ ① ② ③ • Draft: Campaign is a draft. You can click resume to continue editing. • Awaiting Approval: Campaign has been submitted and is awaiting admin approval. • Pending: Campaign has been submitted, approved and will activate on the scheduled start date. • Active: Campaign is live. • Expired: Campaign has either reached itsscheduled end-date or has been cancelled. Filter Campaigns: Use the dropdown menu to filter campaigns by status and owner. Search for Campaigns: Search for campaigns by name or campaign ID number. Campaign Status: To get started building a new campaign, click and select “Built a Local Ad”. When you search for an advertiser, our content aggregator will search across the web for photos, logos, text, and reviews to use in your ad design. Pro Tip: If you can’t find your business listed in the directory, no problem! You can use the, “Add Your Business” button at the bottom of the page.
- 2. Split test for maximum performance ©2016 Thunder Industries | Rise Above The Noise. | makethunder.com GETTING AROUND Navigate Local Ad Creator and pick a design template Navigating Local Ad Creator Frame Selector Live Help Share Ad DesignPreview Animation Customizer Options: • Edit Photos • Logo(s) • Edit Text • Add Shapes • Edit Facebook Ad Menu: Select “Finish Editing” once final selections are made. Support Portal View: See all at once or select a single ad size. Picking an Ad Design Template Theme Color Selector Ad Designs Tab Ad Design Gallery First, you’ll want to do is select an ad design template (don’t worry you can change this later). Click on the “Ad Designs Tab,” scroll through your options, and select an ad design that works with your advertiser. You can further customize your template by selecting a theme color.
- 3. Split test for maximum performance ©2016 Thunder Industries | Rise Above The Noise. | makethunder.com CUSTOMIZE IMAGES Customize photos and logos. Adjust crop. Customizing Photos & Logos Photos Tab Cropping Photos & Logos You can adjust the visible area within the photo frame of each ad size in order to focus on a particular area of an image. To access the crop tool click directly on the photo or logo you wish to edit. You can then drag the image corners to scale and move your image. Delete Photo Change Photo Add Photo Next, you’ll want to customize photos in the “Photos Tab.” Each ad design can have up to (5) photos. You’ll see that we have already picked some for you. If you want to change an existing photo, you can click on underneath the photo you wish to change. You will then be presented with three options for photos: • Suggested Photos: Images from the web • Stock Photos: Access our royalty-free library • Uploads: Upload your own image When you find a photo that works, click it to select it. You can drag your photos to rearrange them so they appear on the frame you want. You can change the logo used in your ad design using the same steps as photos on the “Logos” tab. Photos Tab Drag to Scale & Move Image
- 4. Split test for maximum performance ©2016 Thunder Industries | Rise Above The Noise. | makethunder.com CUSTOMIZE TEXT Customize text and reviews Customizing Photos & Logos Remove Text Styling Text & Reviews While editing a text box, you’ll see your options below to style your text. You have the option to customize the font, color, alignment, and style of each individual text box to match your advertiser’s branding. Edit Text Text Tab Add Text Lastly, you’ll want to customize text. Each ad design can have up to (5) text/reviews and (1) call to action text. Some ad designs will have a text box for your business’s address. You’ll see that we have already picked text and reviews for you. If you want to change an existing text, you can click on next to the text you wish to change. You can then edit the text box to say whatever you like. Click the icon to remove a text box, or the icon to add a new text box from the text & review library You can drag your text boxes to rearrange them so they appear on the frame you want. Text Color Alignment Style Pro Tip: Select “More fonts” from the font menu to access hundreds of fonts in the Google font library.
- 5. Split test for maximum performance ©2016 Thunder Industries | Rise Above The Noise. | makethunder.com SHARE YOUR AD Impress your client with your spec and make the sale! Preview & Share Page When you click on you will see the “preview and share” page. On this page, you can see a preview of your ad in full animation in a mock website environment. Click on to return to the Local Ad Creator. Hide/Show Ad Size Ad Size View Public Preview URL Pro Tip: You don’t need to be a Thunder user to view the Public Preview URL. It’s most compelling to pitch the specs on this page in person (have it already loaded on your laptop/tablet just in case you can’t access the internet on-site).
- 6. Split test for maximum performance ©2016 Thunder Industries | Rise Above The Noise. | makethunder.com CAMPAIGN DASHBOARD Configure settings and prepare campaign to go live Campaign Dashboard After clicking on “Finish Editing,” you will be brought to the campaign dashboard. You will need to review and complete each quadrant in the campaign dashboard. When you are ready to submit your campaign to go live, click and you’re done! Business Info: • Confirm the name, address, and industry information for your business Ad Platform: • Review the landing page URL (the website the user is taken when they click on an ad) • Enable a mobile ad size • Select targeting options (if using Thunder Audience Extension) Campaign Details: • Enter campaign start and end dates • Select an impressions target (if using Thunder Audience Extension) Ad Design: • Enter the Local Ad Creator and customize your ad design
- 7. Split test for maximum performance ©2016 Thunder Industries | Rise Above The Noise. | makethunder.com CLIENT SERVICES We’re here to help you every step of the way! Whether you want to learn some tips and tricks on how to best use the tool or brush up on your industry knowledge in the digital advertising world, we have the resources to help! Client Support Portal Click on the icon at the top right corner of any page in Thunder to access our client support portal: • Knowledge base • Tutorial videos • Troubleshooting Thunder Webinar Series Become a power-user on Thunder & advance your industry knowledge in the world of digital advertising by attending webinar courses in the Thunder University: • Training (and re-training) sessions • Advanced tips and tricks • Selling co-op with Thunder Check our Client Support Portal for our webinar schedule and recordings of previous sessions Contact Us Can’t find the answer you’re looking for? Need a second opinion on how to make your ad look awesome? Our team in San Francisco, CA is here to help! Email support@makethunder.com Live Help Use the chat box at the bottom right corner of your screen Online 7:30AM – 6:00PM PST Monday-Friday