Display network
- 2. What Is Google Display Network? Google AdWords is split into two networks, the Search Network and the Display Network. When advertising on the Search Network, businesses place text ads in the search engine results. On the Display Network, businesses instead place display ads on a huge network of sites across the internet. Display ads are the visual banner ads you see on advertising-supported sites everywhere. According to Google, the Display Network reaches over 90% of global internet users expanding across 2 million sites!
- 3. 6.5 out of 10 people remember what they see… 25% 40 25 55 88 Doing Reading Graphic Icons Visual Stats About Visual Content
- 4. An example of display ads.
- 5. How To Create A Display Network Campaign? After signing up to google AdWords you are able to see this page. Click on + symbol to create a new campaign Make sure you are in Campaign section Click Here
- 6. Click on new campaign
- 7. Select display network from the below categories
- 8. Choose a goal below based on your preference
- 9. Give a name to the campaign which is suitable for your product or service & easy to recognise. In target location you can target countries, Territories and areas where you want show your ads. In advanced search by using radial targeting you can target a localize area within a city. Choose the language that more understandable to the targeted audience & to reach more people.
- 10. Choose a bidding strategy based on your goal, it will be an Action, impression or click. For beginners Manual CPC is suggested, it let you manage your maximum CPC bids yourself. Daily budget is the amount you are willing to spend each day on your campaign, you can adjust it based on your preference.
- 11. You can rotate your text and image ads on single website both ads can’t display from single account at a time. You can schedule your ad running time. You can restrict your ads to particular dates. You can select devices where you want to show your ad. Restricting (capping) the number of times (frequency) a specific visitor to a website is shown a particular advertisement. People in, or who show interest in, your targeted locations The tracking template is the URL you want to people go through before reaching your landing page opt out of showing your ads on content that doesn't fit your brand
- 13. Automatic Targeting: Automatically expand your targeting to find new customers. Manual Targeting(Contextual): 1) Keywords 2) Topics 3) Placements: Choose specific websites, videos or apps where you'd like to show your ads
- 14. Demographic Targeting: Reach people based on age, gender, parental status or household income Audiences: Affinity: Groups of people based on their long-term interest Remarketing: People who previously interacted with your business and similar audiences Intent: Consumers actively researching products
- 15. You can set bid amount for the Ad group After choosing ad group bid you have to create a new ad for your ad group.
- 16. Creating An Ad You can create an Ad in three ways in Google Display network. 1. Responsive Ads: Digital ads embedded on web pages that adapt—in shape, dimensions and/or layout—for devices and browsing environments of very different sizes. 2. Copy existing Ads: We can copy the we have already created from other campaigns. 3. Upload Display Ads: You can upload image ads as GIF, JPG and PNG. You can upload HTML5 ads as ZIP.
- 17. Responsive Ad
- 18. You can scan your website to find suitable images for your ad. You can upload images on your own You can use the images you used before for an ad Or you can use the images you previously uploaded known as stock images
- 19. Bibliography adwords.google.com www.wordstream.com megalytic.com www.hallaminternet.com