Tim the tiny horse
- 1. 2010/2009/2008 WINNERSWINNERS - BEST UK SPONSORSHIP CAMPAIGN2010 ONES TO WATCH
- 2. ChannelFlipspecialise in producing and distributing online video content. With inhouse studios, production facilities and an award winning crew, ChannelFlip produce all manner of quality video content.ChannelFlip distribute video content through a vast online network made up of the UK's most popular sites, platforms and portals. This is how we guarantee brand partners and advertisers millions of targeted interactions.
- 3. A uniquebranded content opportunityfor 2011
- 4. The History Tim has been the star of two books published by Faber and FaberBoth books have received 5 star reviews on AmazonNow Tim’s life story is being turned into a series of animated shorts!Each short will last approximately 2 minutesPerfect for “snack sized viewing” with Mum and DadThis book appeals to both kids aged 4-10 and their parents
- 5. The Story Tim the Tiny Horse is exceedingly little. Given a cocktail stick, a piece of cotton and a hawthorn berry, he could play swing-ball. But it isn't easy being tiny. Every day there is a new challenge: a fight with a fly; the struggle to be the first ever tiny TV star; his fear of big dogs (particularly ones with a nasty look in their eyes). Luckily, he is a plucky fellow and what he lacks in stature he more than makes up for in enthusiasm - for chicken nuggets, his tic-tac box conservatory and The News at One O'clock from the BBC with Anna Ford. Harry Hill has created this gentle, comical character and woven him into 30 extraordinary stories. Each one careful written and illustrated to ensure both children and their parents adore the hilarious trials of everyday life for a little horse the size of a 2p piece. These books are simply yearning to be made into animated series.Visit Tim on Amazon.co.uk
- 6. The OpportunityFull production of 50 x 2 min animated episodes of TTTH. In keeping with the style of the original illustrations and narrated by Harry Hill We’ll distribute the first 30 “free” episodes via online and mobile channels with the content being syndicated to targeted publishers. These will be supported by brand messaging before and after every episode (identscreated by ChannelFlip)We will guarantee2million views of these episodes (or your money back!)To drive sales, we will then invite consumers to download the remaining 20 episodes via an on-pack promotion. After purchase, customers redeem an on-pack code which can be used to download or view episodes via a branded micro site. Harry Hill is Keen to Support the Brand Partner and his involvement is negotiable
- 7. Production and distribution full package: -Production of 50 x 2 min animated episodes with voiceover-Production of idents / brand messages -Title change option Guaranteed distribution of 2 million views of the first 30 episodes
- 8. Web video syndication to targeted publishers and video destinations
- 9. Professionally designed branded YouTubechannel
- 11. Premium iTunes listing (award winners 2008, 2009 & 2010)-Branded iPhone and Android apps-Facebook page build and management-Comprehensive online PR campaign-Micro site design and build, to download the exclusive latter 20 episodes-Competitions with sponsors product and TTTH merchandise-Deep analytics reporting and post campaign case study-Project managed by ChannelFlipFull cost - £230k (gross)
- 12. ABOUT CHANNELFLIPChannelFlip are the UK’s leading creators and distributors of online video content. Like the BBC, the company has its own digital consumer channels and its own in house production facilities and studios.Founded in 2007 by Justin Gayner, one of the brains behind BBC’s QI, Wil Harris, founder of online tech publication Bit-Tech (sold to Dennis Publishing) and Barney Worfolk-Smith, former European Sales Director of Real Networks.The company employs 25 staff, is venture capital backed and is chaired by Tom Barnicoat, former CEO of Endemol.ChannelFlip created over 2500 videos with well over 50 million completed streams so far this year.Market leaders in developing, producing and then syndicating branded content for clients such as O2, Cadburys, Intel, Trend Micro, Volvo, Olay, Pepsi, Microsoft, Nike, Sky, UKTV, C4, Magners, Fosters, Stella Artois, Dell, Johnson & Johnson and AOL.Specialise in working with top celebrity TV stars such as Stephen Fry, Harry Hill, David Mitchell, Alexa Chung and Richard Hammond.ChannelFlip’s unique proposition is built on a high end production team, joint venture agreements with UK’s most reputable talent agencies and a scalable online distribution network. We build large audiences for brands by syndicating videos to multiple publishing partners, guaranteeing our advertiser’s millions of views. We’ve recently been quoted in mediaweek’s one to watch feature, we’re on the Observer’s top 500 companies of the future list and we also have 3 itunes awards for best podcast in 2008, 2009 & 2010.“From the start of the brief, ChannelFlip were the perfect partner; sourcing top talent in Dom Joly and Rufus Hound, organising the trip and creating a great, funny piece of content. We needed them to be flexible when things changed course, turn edits round at short notice and at the same time maintain a high production quality - all of which came good. Even at the end of the project they offered gratis distribution to ensure we maximised visibility of the films. All round satisfaction from everyone involved.”Tim Mitchell - Volvo Account Director, Group Mhttp://www.channelflip.com/showreel