Unit 8- Task 1
- 1. Disney and the BBC By Sammy and Ally
- 2. Ownership of Disney Disney is owned by a selection of investors who each individually own a percentage of the company. Because of this ownership each of the shareholders can have a say into company decisions. It is a public limited company which means that anyone with enough money can buy shares but a few private investors keep the company Robert A. Iger is Chairman and Chief Executive Officer of Walt Disney company. He is in charge of making executive decisions on behalf of the shareholders of the company he was elected by the majority of the shareholders
- 3. Funding for Disney There are various way as to how Disney gets funding such as... 1) Selling shares in the company are sold to the highest bidder which can be quite expensive. The current stock market price for disney is $107.04. 2) from box office sales of tickets for their movies, also their . In 2013 the disney film frozen reached $1,287,000,000 in the box office charts which is now the number one highest grossing animated film in the box office charts. 3) Their various theme parks around the world. The magic kingdom in florida have around 53,000 guests per day. 4) Selling merchandise such as stuffed toys and t-shirts from either their online store or one of their many physical store around the world.
- 4. Subsidiaries of Disney Disney has many subsidiaries that they have either bought or have started up. One of the main reasons for to extend their company image and create a larger audience. Another reason Disney have subsidiary companies is to eliminate competition. In 2006 Disney bought pixar who are known for their 3D computer animation. Disney have all the rights to the pixar company and they paid $7.4 billion. In 2009 Disney bought Marvel Studios and all of their hero’s for $4.24 billion and Marvel shareholders to receive $30 and approximately 0.745 Disney shares for each share of Marvel they own. In 2012 Disney bought lucasfilm from george lucas for $4.05 billion in both cash and Disney shares.
- 5. Synergy in Disney Disney uses synergy in all its media forms. A good example of their use of synergy is in their selection of original characters. Their most iconic character Mickey Mouse can be seen in all forms of media. He can be seen in movies such as fantasia and Mickey's once upon on a christmas; in video games such as kingdom hearts and Disney infinity; in books such as Mickey Mouse tales and Disney comics; finally in tv shows such as Mickey Mouse clubhouse and the 2013 Mickey Mouse show
- 6. Products and Services of Disney Product Star vs the forces of evil - for children and young teens Mickey Mouse clubhouse - for toddlers and young children Frozen DVD - for families and specifically children Disney merchandise - for everyone A product is a piece of media of otherwise content that can be bought. A service is the platform that you can purchase or view the product Service Disney XD Disney Junior The Disney store/online store The Disney store/online store
- 7. BBC Ownership The BBC is technically owned by the british public, but is run by the government, who created the BBC trust to look over the BBC. In april OFCOM (office of communication), was instead put in charge of the BBC, taking over the Trust. With the changes, it's not 100% who is in charge of the BBC, but the current director general of the BBC is called Tony Hall both OFCOM and the BBC trust run the BBC according to a royal charter. the royal charter has three missions 1- To Inform 2- To Entertain 3- To Educate
- 8. Funding the BBC The BBC is primarily funded by a annual TV licence fee, which is charged to all British households, companies, and organisations using any type of equipment to receive or record live television broadcasts. Another way the BBC is funded is the selling of Formats, BBC sells formats for shows, allowing them to be shown in other country, for instance, “the great british bake off” may become “the great american bake off”, and the american channel will pay for the rights to use that format.
- 9. Subsidiaries of the BBC The BBC as a whole is a conglomerate, with BBC being the mother corporation and everything under it being a subsidiary. The BBC has many subsidiaries, their four commercial Subsidiaries are BBC Worldwide, BBC Studios, BBC Studioworks and BBC Global News. For instance BBC worldwide is in charge of helping the reach of the BBC overseas. Selling BBC products overseas and monetising BBC brands outside of Great Britain. The advantages to being a conglomerate is that the head of each subsidiary can control it without having to defer to the Mother corporation to much, allowing for more flexibility, a small group could not control all of the BBC conglomerate so it’s put into subsidiaries instead.
- 10. Subsidiaries of the BBC Another example of a subsidiary is BBC global news, They are in charge of international news and current affairs news channel. It has a large viewbase. It broadcasts television programming including BBC News bulletins, documentaries, lifestyle programmes and interviews. It employs more correspondents and reporters and has more international bureaus than any other news channel.
- 11. Synergy in the BBC The BBC has many products that show themselves over many mediums, the allowing of other companies to use your products is known as synergy I think the most obvious of these Is Dr.Who, there are Dr.Who books, magazines, movies, video games and more. This is synergy as it has the product over many forms of media, This not only increases the visibility of the brand, meaning more will know about it, but it increases the target audience, as more groups will be interested in the brand. Many americans first exposure to Dr who was the 1996 film, and thus from that, became fans and bought and consumed more of the product, such as the TV show. This shows a different form of media can increase the target audience.
- 12. Examples of services and products of the BBC Products Services Eastenders- older groups, 25-50 BBC one Copycats- for younger kids, age 5-12 CBBC Live lounge, teenage audiences, 13-20 BBC Radio 1 BBC breakfast- mostly for adults of all ages, due to early showing. BBC News A product is a consumable piece of media, a service is a platform in which you consume that media. For example, TV-shows are products, while the channel itself is a service.