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Tips
for
using
Twi-er

  NY
Entrepreneurs
Business
Network
(NYEBN)

                March
3,
2010



Nelly
Yusupova

Twi-er:

@DigitalWoman

Email:





nelly@digitalwoman.com

Website:
h4p://www.digitalwoman.com

Your
Followers
are
your
potenJal
client
base…


                    experJse


                   credibility


  Your
            generosity

                                     Your

Company
           PotenJal

                    Clients
       Followers

Twi-er
in
a
Nutshell

•  Communicate
in
140
characters
or
less 





•  Posts
are
called
“Tweets”
                           





•  Pass
on
informaDon,
also
known
as
“Re‐Tweet”
or

   RT
    





•  Reply
to
someone
publicly
using
“@”
symbol   





•  Reply
to
someone
privately,
also
known
as
Direct

   Message
or
(DM)

Examples
of
Twi-er
Uses

•    Networking

•    Track
Your
Brand

•    Business
Development

•    Stay
on
top
of
trends
in
your
industry

•    Crowd
sourcing

•    GeSng
published

•    CollecDng
TesDmonials


•    A4ending
Events
Virtually

•    Meet
People
in
person
‐
“Tweetups”

•    Promote
Specials

Tip
#
1

Be
clear
on
what
you

 want
to
get
out
of

       Twi-er

Do
you
want
to
use
Twi-er
to?

•    Find
new
customers?

•    Build
brand
awareness?

•    Do
Market
research?

•    Create
community
?

•    or
all
of
the
above?

Tip
#
2

Build
Targeted

  Followers

Tools
to
Find
Followers

Tips
to
build
followers

Publish
Helpful
&
InteresJng
Content

Add
content
about
events


Re‐Tweet
other
people’s
great
tweets


Add
tweets
that
are
quesDons

Add
tweets
that
are
links
to
great
web
pages
you
find

Add
random
thoughts

Add
your
blog
posts


Be
Original,
Relevant,
Succinct

Think
before
you
post!

Think.
Write.
Review.
Edit.
Review.
Edit.
Think.
Post

Tip
#3

Engage
with
your
followers
to

        build
loyalty

MarkeJng
for
the
eavesdroppers

            example


I’m
looking
for
networking
meeDngs
to
a4end.
Can

anyone
recommend
any?



@Twi4erHandle
Check
out
the
NYC
Webgrrls

networking
event
on
October
20
h4p://bit.ly/12Upix

Tip
#
4

    Use
3 rd
Party


ApplicaJon
to
manage

  your
followers
&

       Tweets

Tips for Using Twitter more Effectively
Tips for Using Twitter more Effectively
Tips for Using Twitter more Effectively
Tip
#
5

Make
your
posts
Re‐
  Tweetable
(RT)

Power
of
Re‐Tweet
(RT)

      @DigitalWoman
(2077
followers)

      Reading:
PC
Mag's
Top
100
Web
Sites
of
2009
h4p://bit.ly/GgoF8



                     @bre-

(7087
followers)

                     Reading:
PC
Mag's
Top
100
Web
Sites
of
2009
‐

                     h4p://bit.ly/GgoF8
(via
@digitalwoman)



@chrisabraham
(10,396)

         @abajrushi
(109)
              @narulvi1
(188)

RT
@bre4:
Reading:

PC
Mag's
    This
is
a
killer
list!
‐
RT
   Reading:

PC
Mag's
Top
100

Top
100
Web
Sites
of
2009
‐
     @bre4:
Reading:

PC
Mag's
     Web
Sites
of
2009
‐
h4p://
h4p://bit.ly/GgoF8
(via
         Top
100
Web
Sites
of
2009
     bit.ly/GgoF8
(via

@digitalwoman)
                  ‐
h4p://bit.ly/GgoF8
(via
     @digitalwoman)
(via

                                 @digitalwoman)
                @bre4)



@elijau
(116)

enjoy
:)
RT
@chrisabraham
@bre4:
Reading:
PC
Mag's
Top
100
Web
               19,973

Sites
of
2009
‐
h4p://bit.ly/GgoF8
(via
@digitalwoman)

Tip
#
6

Use
relevant
keywords

 in
your
Twi-er
posts

Tip
#
7

Use
Hashtags
in
your

Twi-er
posts
to
reach

more
people
who
are

  not
following
you

Hashtag
Example

We're
going
to
have
a
great
group
of

women
at
the
@nycwebgrrls
networking

event
tomorrow.
Join
us!
h4p://bit.ly/
12Upix
#event
#network
#nyc

Tip
#
7

 Schedule
TweeJng

       Time

Best
Jmes:
9am,
noon,
3pm,
and
6pm
EST





Dont’s












 
 
 
Do’s 


•  Join
any
moneDze
your
             Thank
others
that
have

   tweets
type
of
service

            Re‐Tweeted
(RT)
your

                                       messages

•  Try
and
pretend
you
are

   someone
else
‐
just
be
honest
     Be
transparent,
honest
&

   and
open
with
people

              respeclul
of
others


•  Follow
people
just
to
get
         Reply
to
others
in
public
if

   them
to
follow
you
back

           you
feel
others
would
be

                                       interested


•  Just
promote
all
your
own

   products
and
services

            Answer
anyone
that

                                       messages
you


•  Overtweet
useless
and

   mundane
stuff
                      Try
and
follow
targeted

                                       people

Q
&
A

Nelly
Yusupova

Twi-er:

@DigitalWoman

Email:





nelly@cgim.com

Website:
h4p://www.digitalwoman.com


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Tips for Using Twitter more Effectively