SlideShare a Scribd company logo
For Beginners/Entry-Level
Positions
Tips to Optimize
Your
Account
Keep it PROFESSIONAL!
Your = online resume
• No family updates
• No pet stories (unless your business is pets)
• No vacation photos
• Only material related to your career is relevant
Use a Professional Photo
• Do not crop group or family photos
• Simple background
• Professional outfit
• Show your face in a good composition
• No blurry photos
• Update regularly
Complete your profile as
much as possible
• Experience
• Skills and Endorsement
• Certifications
• Education
• Languages
• Volunteer
• Organization
• etc
4
Create Your Vanity URL
Hover the mouse next to
your URL. Click the flower icon.
That will lead you to the page
shown below.
Once you’re on this page, click the
pen icon.
You can change your vanity URL
on the next page.
https://www.linkedin.com/in/yourname
Use Keywords In Your
Headlines
• The profession that you’re interested in
• What you want recruiters, hiring managers, and future
co-workers to know about you
• Discuss some things you’re excited about that relate to
your profession
Add a Summary
Be creative and describe who you are and what you are
passionate about!
• Include a few personal details that display your character
• Highlight your key accomplishments
12/14/2016Footer Text 7
Keywords, Keywords, Keywords!
Keywords that represent your interest help to make your account
easily searchable.
Example of keywords:
• Biotechnology Technician
• Research Technician
• QA Technician
• Laboratory Technician
• Laboratory Assistant
• Microbiology Technician
• Cell Mammalian Culture
• Cell Cloning
• GMP,etc
12/14/2016Footer Text 8
Include a Project
• These can be projects you’ve done in your courses,
especially if you don’t have a job yet
• If a volunteer project is related to your industry, you may
also include it.
12/14/2016Footer Text 9
Obtain
Recommendations
• From well-done projects, especially your work,
internships, co-ops, etc.
• Verbally request recommendations, or email the person
immediately after the project is completed
12/14/2016Footer Text 10
Get At Least 50
Connections
• The best connections are people related to your industry!
• Fellow students
• Recruiters from your industry
• Any others you may find relevant
12/14/2016Footer Text 11
Good Luck!
12/14/2016Footer Text 12

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Tips to Optimize Your LinkedIn Account for Beginners

  • 2. Keep it PROFESSIONAL! Your = online resume • No family updates • No pet stories (unless your business is pets) • No vacation photos • Only material related to your career is relevant
  • 3. Use a Professional Photo • Do not crop group or family photos • Simple background • Professional outfit • Show your face in a good composition • No blurry photos • Update regularly
  • 4. Complete your profile as much as possible • Experience • Skills and Endorsement • Certifications • Education • Languages • Volunteer • Organization • etc 4
  • 5. Create Your Vanity URL Hover the mouse next to your URL. Click the flower icon. That will lead you to the page shown below. Once you’re on this page, click the pen icon. You can change your vanity URL on the next page. https://www.linkedin.com/in/yourname
  • 6. Use Keywords In Your Headlines • The profession that you’re interested in • What you want recruiters, hiring managers, and future co-workers to know about you • Discuss some things you’re excited about that relate to your profession
  • 7. Add a Summary Be creative and describe who you are and what you are passionate about! • Include a few personal details that display your character • Highlight your key accomplishments 12/14/2016Footer Text 7
  • 8. Keywords, Keywords, Keywords! Keywords that represent your interest help to make your account easily searchable. Example of keywords: • Biotechnology Technician • Research Technician • QA Technician • Laboratory Technician • Laboratory Assistant • Microbiology Technician • Cell Mammalian Culture • Cell Cloning • GMP,etc 12/14/2016Footer Text 8
  • 9. Include a Project • These can be projects you’ve done in your courses, especially if you don’t have a job yet • If a volunteer project is related to your industry, you may also include it. 12/14/2016Footer Text 9
  • 10. Obtain Recommendations • From well-done projects, especially your work, internships, co-ops, etc. • Verbally request recommendations, or email the person immediately after the project is completed 12/14/2016Footer Text 10
  • 11. Get At Least 50 Connections • The best connections are people related to your industry! • Fellow students • Recruiters from your industry • Any others you may find relevant 12/14/2016Footer Text 11