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SOCIAL PRESENCE IN ONLINE COURSES: AN EXAMINATION OF PERCEIVED

                    LEARNING AND SATISFACTION



                                A Dissertation

                                      by

                         NASRIN NAZEMZADEH




                       Submitted to the Graduate School
                          Prairie View A&M University
          in partial fulfillment of the requirements for the degree of




                        DOCTOR OF PHILOSOPHY




                               November 2008




                   Major Subject: Educational Leadership
SOCIAL PRESENCE IN ONLINE COURSES:

     AN EXAMINATION OF PERCEIVED LEARNING AND SATISFACTION




                                    A Dissertation

                                          by

                              NASRIN NAZEMZADEH




Approved as the style and content by:


                      ___________________________________
                           William Allan Kritsonis, Ph.D
                                (Dissertation Chair)

______________________________
      ______________________________
    David E. Herrington, Ph.D.                        Tyrone Tanner, Ed.D.
          (Member)                                         (Member)


                      ___________________________________
                               Solomon Osho, Ph.D.
                                (Outside Member)


_____________________________
       ______________________________
      Lucian Yates III, Ph.D.                        William H. Parker, Ed.D.
Dean, Whitlowe R. Green College of Education          Dean, Graduate School
November 2008

                                        ABSTRACT


     Social Presence in Online Courses: An Examination of Perceived Learning and

                                        Satisfaction

                                      (November 2008)

                       Nasrin Nazemzadeh, B.S., Isfahan University

                                M.A., Florida State University

                        M.B.A., Southeastern Louisiana University

                    Dissertation Chair: William Allan Kritsonis, Ph.D.


       Online education is the fastest growing segment of the higher education industry

(The Sloan Consortium, 2007). Because of its relatively recent vintage, practitioners have

adopted online education without a thorough understanding of the problems and

challenges unique to it, and also without clear view of the societal benefits, i.e., of what is

being accomplished. This is a case of practice jumping ahead of theory. The purpose of

the study is to examine the role of social presence in online courses at a community

college. Specifically, the study will examine the relationship of social presence in online

courses to students’ perceived learning and to their satisfaction with the instructor. The

study will provide administrators and faculty with information to improve the design and

delivery of online education.

       The study aims at identifying the factors that contribute to students’ satisfaction

with online education. Particular attention is paid to the extent to which social presence is




                                               iii
diminished, the motivation to learn decreases, and a sense of isolation is heightened in

online experience.

       Data were gathered by administering a measuring instrument to a sample of

students. The instrument contains both quantitative and qualitative variables. Descriptive

statistics, multiple regression analysis, and estimation of binary dependent variable

models using the logit method were applied to the data.




                                              iv
DEDICATION



       I dedicate this work to the memory of my loving husband, mentor, and best

friend, Dr. Asghar Nazemzadeh. Without his constant support, this work would not have

been possible. I owe a special debt of gratitude to my mother, Mrs. Aghdas Nazemzadeh,

who believed in me, and who encouraged me to finish. My son, Dr. Reza Nazemzadeh,

who each day fills my heart with pride, motivated me to finish. Thank you, little Pooya,

my baby, for you filled my days with happiness during your short life.




                                             v
ACKNOWLEDGEMENTS



       A special thanks to my mother who instilled in me a reverence for learning. My

deepest gratitude goes to my late husband who gave me wisdom and strength, and to my

very loving and wonderful sons.

       I gratefully acknowledge the wise guidance of Dr. William Kritsonis, who helped

me to see things clearly and to stay focused. He also gave me the opportunity to publish

and encouraged me to do so. A special thanks to Dr. William Parker, the Dean of

Graduate School, for his constant support and encouragement. I would like to thank Dr.

David Herrington for his professional expertise and time. I would like to thank Dr.

Solomon Osho for his professional expertise, encouragement and support. I would like to

thank Dr. Tyrone Tanner for his support. Dr. Mary Alice Kritsonis read several drafts of

this work; her critical comments and suggestions were invaluable.

       I acknowledge the support of Dr. Raymond Hawkins, President of Lone Star

College-Tomball and Dr. Judy Murray, Vice President of Lone Star College-Tomball.

Professor Joe Cahill provided valuable help with the data collection by administering the

survey to students in the Division of Business and Technology at Lone Star College-

Tomball.




                                             vi
TABLE OF CONTENTS
                                                                                                                    Page

ABSTRACT ……………………………………………………………………………..iii

DEDICATION……………………………………………………………………………v

ACKNOWLEDGEMENT……………………………………………………………… vi

TABLE OF CONTENTS……………………………………………………………… vii

CHAPTER I: INTRODUCTION ………………………………………………………..1

    Background of the problem................................................................................... 3

    Statement of the Problem……………………........................................................ 4

    Research Questions ……………………………………………………………… 9

    Null Hypotheses………………………………………………………………….. 9

    Purpose of the Study ………………………………………………………….                                                                       10

    Significance of the Study.......................................................................................10

    Assumptions ..........................................................................................................11

    Delimitations of the Study.....................................................................................11

    Limitations of the Study...................................................................................….
    11

    Definitions of Terms..............................................................................................12

CHAPTER II: REVIEW OF LITERATURE…………………………………………. 15

    Overview...……………………………………………….……………………... 15

    History of Distance Education ...………………………………………………...15

              First Generation.........................................................................................15




                                                          vii
Second Generation.................................................................................... 17

                    Third Generation....................................................................................... 21

                    Fourth Generation..................................................................................... 24

                    Next Generation........................................................................................ 26

         Theories of Distance Learning............................................................................. 28

                    Transactional Distance............................................................................. 28

                    Interaction Theory..................................................................................... 31

                    Social Context........................................................................................... 31

                    Control (Locus of Control)........................................................................32

         Online Learning: Potential Advantages and Drawbacks .................................... 32

                    Potential Advantage.................................................................................. 32

                               Flexibility, Convenience of Access and sense of Control.............33

                               Democratic Learning Environment................................................33

                               Enhanced Level of Interactivity within the Learning
                               Community .................................................................................. 34

                               Potential for Collaborative Learning............................................ 35

                               Facilitates Higher Level Learning.................................................36

                     Potential Problems: Failure of Leadership............................................... 39

                    Online Learning Barriers ......................................................................... 39

         Enrollment Growth.............................................................................................. 42

         Social Presence......................................................................................................45

CHAPTER III: METHODOLOGY................................................................................. 52

         Introduction........................................................................................................... 52

         Research Questions.............................................................................................. 52



                                                                viii
Null Hypotheses.................................................................................................... 53

     Research Methodology......................................................................................... 53

     The Logit Model ................................................................................................. 58

     Research Design................................................................................................... 61

     Subjects of Study............................................................................................. .... 61

     Instrumentation.................................................................................................... 61

     Procedures............................................................................................................ 62

     Reliability and Validity......................................................................................... 62

     Data Collection..................................................................................................... 63

CHAPTER IV: ANALYSIS OF DATA ………………………………………….……..64

     Research Questions............................................................................................. 64

     Null Hypotheses................................................................................................... 64

CHAPTER V: SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS........... 82

     Summary.............................................................................................................. 82

              Problem...................................................................................................... 82

              Purpose of Study....................................................................................... 82

              Research Questions................................................................................... 83

              Null Hypotheses.......................................................................................       83

              Methodology............................................................................................      84

     Summary of Findings........................................................................................... 84

     Conclusions........................................................................................................   87

     Recommendations..............................................................................................         87

     Recommendations for further study..................................................................                   90



                                                            ix
REFERENCES................................................................................................................. 92

APPENDICES............................................................................................................. 118

           Appendix A Lone-Star College-Tomball Students’ Survey............................                                   119

           Appendix B Consent to Participate in Research............................................... 125

           Appendix C Letter to the President of Lone-Star College-Tomball................                                     128

           Appendix D Sample Computer Output for Table 9.......................................... 131

VITA............................................................................................................................. 155




                                                                  x
xi

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Nasrin Nazemzadeh, DissertationTitle page, Abstract, and Table of Contents, Dr. William Allan Kritsonis, Dissertation Chair, PV/Member of the Texas A&M University System

  • 1. SOCIAL PRESENCE IN ONLINE COURSES: AN EXAMINATION OF PERCEIVED LEARNING AND SATISFACTION A Dissertation by NASRIN NAZEMZADEH Submitted to the Graduate School Prairie View A&M University in partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY November 2008 Major Subject: Educational Leadership
  • 2. SOCIAL PRESENCE IN ONLINE COURSES: AN EXAMINATION OF PERCEIVED LEARNING AND SATISFACTION A Dissertation by NASRIN NAZEMZADEH Approved as the style and content by: ___________________________________ William Allan Kritsonis, Ph.D (Dissertation Chair) ______________________________ ______________________________ David E. Herrington, Ph.D. Tyrone Tanner, Ed.D. (Member) (Member) ___________________________________ Solomon Osho, Ph.D. (Outside Member) _____________________________ ______________________________ Lucian Yates III, Ph.D. William H. Parker, Ed.D. Dean, Whitlowe R. Green College of Education Dean, Graduate School
  • 3. November 2008 ABSTRACT Social Presence in Online Courses: An Examination of Perceived Learning and Satisfaction (November 2008) Nasrin Nazemzadeh, B.S., Isfahan University M.A., Florida State University M.B.A., Southeastern Louisiana University Dissertation Chair: William Allan Kritsonis, Ph.D. Online education is the fastest growing segment of the higher education industry (The Sloan Consortium, 2007). Because of its relatively recent vintage, practitioners have adopted online education without a thorough understanding of the problems and challenges unique to it, and also without clear view of the societal benefits, i.e., of what is being accomplished. This is a case of practice jumping ahead of theory. The purpose of the study is to examine the role of social presence in online courses at a community college. Specifically, the study will examine the relationship of social presence in online courses to students’ perceived learning and to their satisfaction with the instructor. The study will provide administrators and faculty with information to improve the design and delivery of online education. The study aims at identifying the factors that contribute to students’ satisfaction with online education. Particular attention is paid to the extent to which social presence is iii
  • 4. diminished, the motivation to learn decreases, and a sense of isolation is heightened in online experience. Data were gathered by administering a measuring instrument to a sample of students. The instrument contains both quantitative and qualitative variables. Descriptive statistics, multiple regression analysis, and estimation of binary dependent variable models using the logit method were applied to the data. iv
  • 5. DEDICATION I dedicate this work to the memory of my loving husband, mentor, and best friend, Dr. Asghar Nazemzadeh. Without his constant support, this work would not have been possible. I owe a special debt of gratitude to my mother, Mrs. Aghdas Nazemzadeh, who believed in me, and who encouraged me to finish. My son, Dr. Reza Nazemzadeh, who each day fills my heart with pride, motivated me to finish. Thank you, little Pooya, my baby, for you filled my days with happiness during your short life. v
  • 6. ACKNOWLEDGEMENTS A special thanks to my mother who instilled in me a reverence for learning. My deepest gratitude goes to my late husband who gave me wisdom and strength, and to my very loving and wonderful sons. I gratefully acknowledge the wise guidance of Dr. William Kritsonis, who helped me to see things clearly and to stay focused. He also gave me the opportunity to publish and encouraged me to do so. A special thanks to Dr. William Parker, the Dean of Graduate School, for his constant support and encouragement. I would like to thank Dr. David Herrington for his professional expertise and time. I would like to thank Dr. Solomon Osho for his professional expertise, encouragement and support. I would like to thank Dr. Tyrone Tanner for his support. Dr. Mary Alice Kritsonis read several drafts of this work; her critical comments and suggestions were invaluable. I acknowledge the support of Dr. Raymond Hawkins, President of Lone Star College-Tomball and Dr. Judy Murray, Vice President of Lone Star College-Tomball. Professor Joe Cahill provided valuable help with the data collection by administering the survey to students in the Division of Business and Technology at Lone Star College- Tomball. vi
  • 7. TABLE OF CONTENTS Page ABSTRACT ……………………………………………………………………………..iii DEDICATION……………………………………………………………………………v ACKNOWLEDGEMENT……………………………………………………………… vi TABLE OF CONTENTS……………………………………………………………… vii CHAPTER I: INTRODUCTION ………………………………………………………..1 Background of the problem................................................................................... 3 Statement of the Problem……………………........................................................ 4 Research Questions ……………………………………………………………… 9 Null Hypotheses………………………………………………………………….. 9 Purpose of the Study …………………………………………………………. 10 Significance of the Study.......................................................................................10 Assumptions ..........................................................................................................11 Delimitations of the Study.....................................................................................11 Limitations of the Study...................................................................................…. 11 Definitions of Terms..............................................................................................12 CHAPTER II: REVIEW OF LITERATURE…………………………………………. 15 Overview...……………………………………………….……………………... 15 History of Distance Education ...………………………………………………...15 First Generation.........................................................................................15 vii
  • 8. Second Generation.................................................................................... 17 Third Generation....................................................................................... 21 Fourth Generation..................................................................................... 24 Next Generation........................................................................................ 26 Theories of Distance Learning............................................................................. 28 Transactional Distance............................................................................. 28 Interaction Theory..................................................................................... 31 Social Context........................................................................................... 31 Control (Locus of Control)........................................................................32 Online Learning: Potential Advantages and Drawbacks .................................... 32 Potential Advantage.................................................................................. 32 Flexibility, Convenience of Access and sense of Control.............33 Democratic Learning Environment................................................33 Enhanced Level of Interactivity within the Learning Community .................................................................................. 34 Potential for Collaborative Learning............................................ 35 Facilitates Higher Level Learning.................................................36 Potential Problems: Failure of Leadership............................................... 39 Online Learning Barriers ......................................................................... 39 Enrollment Growth.............................................................................................. 42 Social Presence......................................................................................................45 CHAPTER III: METHODOLOGY................................................................................. 52 Introduction........................................................................................................... 52 Research Questions.............................................................................................. 52 viii
  • 9. Null Hypotheses.................................................................................................... 53 Research Methodology......................................................................................... 53 The Logit Model ................................................................................................. 58 Research Design................................................................................................... 61 Subjects of Study............................................................................................. .... 61 Instrumentation.................................................................................................... 61 Procedures............................................................................................................ 62 Reliability and Validity......................................................................................... 62 Data Collection..................................................................................................... 63 CHAPTER IV: ANALYSIS OF DATA ………………………………………….……..64 Research Questions............................................................................................. 64 Null Hypotheses................................................................................................... 64 CHAPTER V: SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS........... 82 Summary.............................................................................................................. 82 Problem...................................................................................................... 82 Purpose of Study....................................................................................... 82 Research Questions................................................................................... 83 Null Hypotheses....................................................................................... 83 Methodology............................................................................................ 84 Summary of Findings........................................................................................... 84 Conclusions........................................................................................................ 87 Recommendations.............................................................................................. 87 Recommendations for further study.................................................................. 90 ix
  • 10. REFERENCES................................................................................................................. 92 APPENDICES............................................................................................................. 118 Appendix A Lone-Star College-Tomball Students’ Survey............................ 119 Appendix B Consent to Participate in Research............................................... 125 Appendix C Letter to the President of Lone-Star College-Tomball................ 128 Appendix D Sample Computer Output for Table 9.......................................... 131 VITA............................................................................................................................. 155 x
  • 11. xi