Tm products
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The document discusses defining products for AIESEC to better target audiences and promote opportunities. It states that AIESEC provides different opportunities but lacks focus on specific products for promotions. Products are defined as having target audiences, benefits, pricing, timelines, and measurable sales metrics. Examples of potential AIESEC products mentioned include vocation products to address membership gaps, team leader/member programs, and integrated experience products for exchanges and reintegration. The goal is to take a product-based approach similar to organizations like Unilever to improve promotions and revenues.
Tm products
- 1. TMP/ TLP Products TMP/ TLP – Vacations – Integrated XP’s – Associated Membership
- 2. Why to define products Align benefits, target your audience, create specific promotion use the right channels AIESEC is a huge organization that is providing different opportunities for different audiences. In this moment one of our main problems for external promotions is related to sales argument and positioning because we are trying to create visibility to the AIESEC brand instead to give focus to sell specific products as Unilever for example. We don't know all the brands that Unilever has but the organization is creating their revenues and customers based on products as Dove y Sedal. AIESEC has to amplify the impact trough products and programs.
- 3. Products and Programs Align benefits, target your audience, create specific promotion use the right channels Program The AIESEC programs are the general definition for categorize the group of projects and process that we are delivering based on the main results and impact provided by each one. In this moment our programs are GIP (corporate), GCDP (Social Development), TMP (volunteer) and TLP (Leadership) Products When we define target audience, price, benefits, timeline, promotion, brand and measurable for sales process we have a product or sub products. *Comparing with Unilever: Health care department is the program, Dove is the product y Dove Avena is the sub product
- 4. Membership products Align benefits, target your audience, create specific promotion use the right channels
- 5. Vocation Product - General Connected to projects and focused to solve membership gap during vocations
- 6. Vocation Product - Ceed Used to improve the connections between LCs and get knowledge from other entities
- 7. Team Leader Program Product that offer to our membership the opportunity of lead projects and areas
- 8. Team Member Program Product that offer to our membership the opportunity of lead projects and areas
- 9. Integrated Experience – Internal pipeline Product related to local membership going on exchange after TMP / TLP experience
- 10. Integrated Experience – Exchange participants Product related to exchange participants in local activities – Trainee
- 11. Integrated Experience – Exchange participants Product related to reintegration in local activities – EPs
- 12. Associated Membership Product developed in order to recruit people for short term projects or activities