Imajdeckfinal
- 2. Capabilities content About Imaj Associates Certifications Awards and Recognition Client Categories Experience and Expertise Team Sample Work References Contact Details strong roots fresh ideas 2
- 3. award-winning graphic design and copywriting what we do: advertising and collateral development brand creation, design and fulfillment combine the top branding strategies and campaigns strategic and creative minds to crisis communications develop highly event and committee organizing and effective results support marketing communications research, strategy development and plans public education strategies and campaigns philanthropy/fundraising support Strategic Understanding + Creative Thinking = Highly Effective Results photography presentations public and media relations public affairs/government relations support & legislative communications stakeholder engagement social media and mobile campaigns strategic planning video production web development and design and emerging technology marketing strong roots fresh ideas 3
- 4. Big Picture Thinking for Project-based Budgets designed for That’s what people need these days, as the economy today’s needs squeezes their budgets tighter and tighter. While it is more important than ever that firms guide clients through planning, marketing communications, public relations, branding, promotions, fundraising, and design challenges effectively and strategically, it’s getting harder to afford qualified firms. In essence, needs are greater and resources more scarce. Many can no longer afford to tackle their marketing communications and brand/design needs on a large scale. Rather, companies, contractors, and organizations are being forced to take smaller steps, with the big picture in mind, or piece together teams of high-level professionals. That’s why we’ve created a new business model that “gets” the big picture but can also work on a smaller scale when needed, from research to planning to implementation. strong roots fresh ideas 4
- 5. Founded in 1986 by award-winning Besides offering the full spectrum of designer and published author, Jami services Imaj is known for, Imaj Associates Ouellette, Imaj Associates (then called offers a streamlined approach to services, who we are Im-aj Communications & Design) grew from providing various options: a project-based creative company into a sought-after integrated marketing communications and branding firm, 1. Supplementing internal departments providing the full spectrum of services and and/or agencies and prime big-picture strategies to its clients. government contractors with expertise and services needed to fill gaps The award-winning company became internationally recognized for effectively 2. Project-based services with big-picture combining highly strategic, integrated thinking planning, and outside-the-box creativity. 3. Fully integrated strategic planning, In 2012, Imaj created a new business branding, marketing communications, model, with Jami Ouellette joining forces advertising, media and public with many of her long-time, c-level peers – relations, promotion or development in fact, the most incredibly talented, proven services. pool of professionals on the planet – to better meet today’s client needs. strong roots fresh ideas 5
- 6. Certifications and Our team memberships include: memberships AIGA PRSA NEAHP AFPNET Imaj Associates is a fully licensed and fully insured Certified MBE and DBE Business. strong roots fresh ideas 6
- 7. Imaj is the proud recipient of hundreds of national and international awards including: creative and communications strategy American Graphic Design Awards awards and ACI Awards recognition AIGA Awards Communicators Creativity USA Awards Feld Entertainment Promie Award The International Academy of Visual Arts Awards MarCom Awards American Chambers of Commerce (ACCE) National Council of State Housing Agency (NCSHA) Awards New England Society for HealthCare Communications (NESHCO) Awards Service Industry Advertising Awards (SIAA) Summit Awards Telly Awards In addition, our work has been published in renowned magazines hardcover books including: American Corporate Identity The Big Book of Logos The Big Book of New Design Ideas The Big Book of Brochures Graphic Design USA strong roots fresh ideas 7
- 8. Our team members have vast experience with clients spread throughout the US. Our clients are in the following industries: Apparel client categories Auto Racing Beverage Communications Community Consumer Packaged Goods a special interest in helping Consumer Electronics underserved communities Education Imaj retains at least 1/3 its client Entertainment base in the human services sector. Environment This work is by far the most Financial Services challenging and most rewarding. Fitness Fundraising/ Foundations Healthcare Hospitality suppor&ng the community Insurance Music Pageants Pharmaceutical/Medical Device Retail Spirits and Beer Software Quality Assurance Technology Transportation small - midsize corporate human services other client types QSR Wholesale strong roots fresh ideas 8
- 9. The Imaj team is comprised of high- Jami Ouellette level associates who have worked president, founder, brand manager together for many years (in some cases dozens!), with full support staffing Published author, graphic designer and strategic planner, Jami is the founder behind us. and driving force behind one of the region’s foremost strategic marketing communications, media relations, branding and design firms. Her national and international recognition has included dozens of awards for branding, Jami Ouellette, president, founder marketing communications strategic plans, advertising, interactive media, • Senior writer: creative, OpEds, articles and collaterals. Jami speaks nationally on branding and speeches, media releases communications planning, as well as speaking on overcoming adversity. She • Creative director and lead graphic taught several classes on graphic design and guest teaches at local designer universities for integrated marketing communications classes. • Integrated marketing communications strategist A four-time judge for the International Mobius Awards, Jami is widely • Media Relations (when forced) recognized as a leader by her peers within the marketing communications and • Photographer (when allowed) graphic design industry. She has sat on many education and community Boards and is also the proud recipient of numerous human services • Lets Jeff think he is the “lead” recognition awards including The Children’s Crusade Friend to Children Award, photographer The College Crusade’s Partner in Philanthropy, and The Meeting Street Walter Cryan Award. Jeffrey Morse co-founder, associate Jeffrey Morse, co-founder (coo), associate After a decade of experience as a graphic designer, advertising writer and photographer, Jeffrey returned to school and earned his MBA in Finance at Left Brain Bryant University. For the next 12 years, he played a key role in starting and building Adheris, Inc, a healthcare data-management and analysis company • MBA/Finance based in Boston. His contributions ranged from software design and • Data Analysis, Budget Analysis development and data analytics, to sales, marketing, accounting, and • Web developer ultimately leading the web development team. Building the business from an idea to an industry-leading firm with over $100 million in annual revenue, he helped grow and position the company for a highly successful sale in 2006 for Right Brain over $80 million. • Bachelor’s Art History and English • Lead Photographer From there Jeffrey combined his greatest strengths and passions, joining Imaj as COO while serving as in-house photographer and web developer. With his • Videographer depth of experience, Jeff not only brings operations, analysis and business • Proposal/plan writer development expertise, he balances that with rare creativity, and cutting edge • Firmly believes he who finishes with the information technology knowledge. The result has afforded a long-standing most lenses wins creative firm a better understanding of the needs of our clients and a fresh perspective toward bringing ideas to market successfully. 9
- 10. The Imaj team is comprised of high- level associates who have worked together for many years (in some cases dozens!), with full support staffing Katie Schibler behind us. senior client manager, associate Katie began her career with Im-aj Communications & Design in 1997 working on the Lifespan project team and continues applying her relentless attention Katie Schibler, client manager, project lead, to detail and exceptional level of understanding in her role as a Senior Client associate Services Manager for Imaj Associates. In addition to working for Imaj, she has • Senior client services manager and also worked for TracyLocke, DDB, Source Marketing and Sony Computer project lead Entertainment America. She has led integrated marketing campaigns across a spectrum of clients from Pepsi and Clorox to TetraTech & Safewater RI, the • Integrated marketing, promotions and Boston Psychoanalytic Society & Institute (BPSI) and Integrated Assessment business development strategist Services. • Event and project producer • Name a country – she’s probably been Katie’s extensive experience in all facets of marketing, with large companies, there, hiked there and found her Ch’i consumer packaged goods and non-profits brings to bear authentic there. understanding and insight into the complexities surrounding effectively changing attitudes. A graduate of Fairfield University, she has served on its Alumni Board and volunteers as a career advisor to undergraduate students. Jen Allison planner, associate Jen has worked with Imaj for over a decade. Experienced, client-focused and Jen Allison, planner, facilitator, associate dedicated to addressing the unique needs of organizations – Jen possesses • Designs value-add conversations significant experience in competency-based training, organization • Facilitates strategic thinking development consulting, group facilitation, and talent and performance management. Specializing in influencing individual performance and • Supports organization development organizational direction, Jen has a strong track record in the successful design • Builds individual capability and and delivery of high quality management and organization development organization capacity through skills programs that are aligned with and drive key business initiatives. Jen’s work assessment, training and coaching brings to Imaj a solid portfolio of experience that illustrates the successful • A designer of conversations application of quality organizational principles and practices in support of business growth and community development. 10
- 11. professional, interactive Imaj has extensive experience in all types of presentations, talks and events. presentations for Whether we are facilitating meetings with many industries the creation of a strategy or plan as an end goal, spearheading topical engagement conversations, or assisting a client with an event, we apply the same attention to detail and extraordinary service at every point. • strategic planning • outreach and engagement • event management • speech or presentation writing • invitations and e-vites • interactive presentations • handouts • public relations/promotion • signage • follow-up materials
- 12. websites Imaj has created websites with custom CMS or in Wordpress, with shopping capabilities, extensive search and catalogue capabilities, you name it. We conceptualize, write, design, create and incorporate videos, handle photography… everything needed for an easily updated website that enhances your brand, integrates with social media to create conversations, and/or sells your product or services. strong roots fresh ideas 12
- 13. agency of record: public relations, communications planning, crisis communications, and creating and applying brands across elements, campaigns, surfaces and platforms As the Agency of Record For Shields MRI and CT, Imaj also branded PET, an offshoot of the Shields brand. Imaj created and applied the brand to every possible surface and media, from ads and As the Agency of Record presentations to newsletters, brochures, For this software quality firm, Imaj branded the company, handled physician referral packets and trucks. public relations and events promotions and created and applied the brand to ads, trade show booths, presentations, a website, DVD and CDs, direct mail and brochures. 13 strong roots fresh ideas
- 14. As the Agency of Record full service agency work For Rhode Island Housing for over 8 years, Imaj branded the agency and created and branded dozens of campaigns and initiatives, applied the looks to every possible surface and media, from ads and presentations to web and everything in between. Imaj also handled all marketing communications planning, crisis communications, and public relations, photography and video for the large Quasi-public agency. KeepSpace was an offshoot initiative committed to complete community revitalization 14 ! strong roots fresh ideas 14
- 15. tremendous body of work in environment, health & human Housing/Community/Homelessness: services • Rhode Island Housing • KeepSpace • LISC • Various Community Development working together to bring you home Corporations • Crossroads and Travelers Aid A safe place. for mor tgages and homeowner loans • NSFRE/Planned Giving Council • Providence Police Department Call 401 457-1234 www.rihousing.com • RI Food Bank or contact a participating lender Environment: • TetraTech • SafeWater/ RI Department of Health • CleanScape • KeepSpace • Save the Bay • Buzzard’s Bay Coalition • Westport River Watershed Alliance Healthcare: • Care New England • Enhanced Auditory Services • Hasbro Children’s Hospital • Integrated Assessment Services • Lifespan and its Hospitals • Lown Cardiovascular Foundation • New England Medical Center • RI Prevention Coalition • State of RI Move-it Campaign strong roots fresh ideas 15
- 16. tremendous body of work in education and Education/Children Client Sampling children’s causes • The Annie E. Casey Foundation • Boston College School of Social Work • Boston Psychoanalytic Institute TO ACT TO DISCOVER Raising Expectations And Discovering our Youth TO DREAM TO SUC- CEED TO CHANGE TO LEARN TO GROW TO BE TO ACT TO DIS- • Brown University COVER TO DREAM TO SUCCEED TO CHANGE • Bishop Hendricken High School TO LEARN TO GROW TO BE TO ACT TO BE- LIEVE TO DISCOVER TO DREAM TO SUCCEED TO CHANGE TO LEARN • The College Access Alliance TO ACHIEVE TO GROW TO BE TO ACT TO DIS- COVER TO DREAM TO SUCCEED TO CHANGE TO LEARN TO GROW TO BE TO ACT TO DIS- It’s time Providence High Schools lived up to our expectations. COVER TO DREAM TO SUCCEED TO CHANGE TO LEARN TO GROW • The College Crusade of RI (formerly The Children’s Crusade) And Providence is REA DY to make it ha ppen. TO BE TO ACT TO DIS- COVER TO DREAM TO SUCCEED TO CHANGE Get READY. Be Heard. TO LEARN TO GROW The entire community is invited to attend and participate. TO BE TO ACT TO DIS- April 10, Veterans Memorial Auditorium, 6-8 p.m. COVER TO DREAM TO Join us to he ar youth voice loud and cle ar; to celebrate, and be he ard. Exhibits of student work and performances will be the highlight of the evening and $ 4,0 0 0 in cash priz es will be a w arded to the kids who win our high school redesign competition. Find out what you can do to be REA DY to make high schools what they should be; and what this remarka ble project will me an for you and your family. SUCCEED TO CHANGE TO LEARN TO GROW TO BE TO ACT TO DIS- COVER TO DREAM TO • Meeting Street School Call 854-5506 x 105. Ask about the READY event or how to SUCCEED TO CHANGE • Nellie Mae Education Foundation enter the Redesign Competition. (de a dline for competition is M arch 2 7) TO LEARN TO GROW TO BE TO ACT TO DIS- COVER TO DREAM TO SUCCEED TO CHANGE ARE YOU TO LEARN TO GROW • PEEC (Providence Educational TO BE TO ACT TO DIS- COVER TO DREAM TO sponsored by the Providence School Department and the Rhode Island Children’s Crusade PSD.READYFlyer.030702 2 3/8/02, 12:52 PM Excellence Coalition) • Providence Public Library • Quest Montessori School • READY (Raising Expectations and Discovering Our Youth) • Rhode Island College • University of Bridgeport • University of Rhode Island • Providence High School Redesign Project An indelible part of the community for over 26 years, Imaj has handled complex strategic communications planning and public relations campaigns for these clients as well. strong roots fresh ideas 16
- 17. you name it, we’ve done it Social Media Campaigns Imaj has created integrated social, web, print, broadcast, environmental and direct mail campaigns in order to initiate ongoing conversations about brands or products Packaging and Sales Kits Imaj has packaged and created sales kits for everything from sports glasses to catering services to MRI units Ad Campaigns Imaj has created national, regional and local campaigns for everything from fashion to beverage to housing and homelessness to these examples of a Fetish Fair! strong roots fresh ideas 17
- 18. Print Ads you name it, we’ve created it In the Spirit of Reverence, Direct mailers and e-blasts Unity and Hope In Honor of Westerly’s First - Yolanda Gail Devers Responders cognitive INTEGRATED ASSESSMENT SERVICES (IAS) descriptions & information emotional assessments assessments 1753 MASSACHUSETTS AVE, CAMBRIDGE, MA 02140 Catalogues IASboston.net Due to the artistic nature of CF products, and Books pieces may vary slightly in shape, color IAS and pattern. 2012 Budget Rhode Map Conference E SS GR These beautiful fused glass works of art are from Chilean FEBRUARY 16, 2012 O designers Jessica Palacios and Maritza Quintero. Using their PR traditional and cultural techniques, a non-profit coop in Chile Rhodes on the Pawtuxet helps economically disadvantaged artists use high-quality 60 Rhodes Place, materials and then bring their products to market for a fair Cranston, RI 02905 price. 8:30 am: Pendants starting at: $32 Registration & Earrings starting at: $28 Continental Breakfast Plates (approx 7” square): $89 9:00 am - 12:30 pm: Join The Poverty Institute for our annual budget conference Conference Completely hand forged using 92.5 www.cityfindsinc.com and the unveiling of our new name. sterling or fine silver, artisans from FROM POVERTY TO PROGRESS the Karen Hill Tribe create detailed, distinctive designs found nowhere www.cityfindsinc.com To schedule a show, arrange for a private viewing, or to order an item else in the world. by these artists, contact your CityFinds Consultant or contact CityFinds Featuring keynote speaker Jared Bernstein, former Chief Economist at info@cityfindsinc.com or 401-539-9886. and Economic Adviser to Vice President Biden Register online at: budgetconference2012.eventbrite.com !" To schedule a show, arrange for a private viewing, or to order an item by these artists, email: info@cityfindsinc.com or call: 401-539-9886. strong roots fresh ideas 18
- 19. Crafted in every detail Logos DAV I T T you name it, D E S I G N B U I L D we’ve created it Crafted in every detail BPSI DAV I T T D E S I G N B U I L D boston psychoanalytic society & institute strong roots fresh ideas 19
- 20. we can’t possibly show it all From clowns to race cars to fire suppression to canned tomato products to restaurants, we’ve done it all. Capabilities Kits Imaj had 6 amazingly successful years as media publicists in 5 regions for Feld Entertainment, Ringling Brothers Barnum and Bailey Circus, Feld Motorsports and Disney on Ice strong roots fresh ideas 20
- 21. public and media Imaj has placed clients and brands on just relations about every network, every show, and in every newspaper and magazine. For 26 years, Imaj has successfully connected brands to consumers, educated the public on issues, and contained media crises, locally, regionally and nationally. Imaj had 6 amazingly successful years as media publicists in 5 regions for Feld Entertainment, Ringling Brothers Barnum and Bailey Circus, Feld Motorsports and Disney on Ice Imaj integrates web and social media strategies successfully into every pitch, with careful, strategic management strong roots fresh ideas 21
- 22. video and Visit our website at www.imajassociates.com for photography samples of our video and photography work. We are also happy to show off our work in person and provide more specific samplings that are not yet on the web. strong roots fresh ideas 22
- 23. Paulina Piekarski Former Regional Promotions Director Feld Entertainment and Ringling Bros imaj comes highly Barnum & Bailey Circus “Imaj goes above and beyond in every recommended by those who have 5345 Russell Ave. Los Angeles, CA 90027 917-747-6687 paulinapiekarski@gmail.com way. They consider their relationship with worked with us for many years a client to be more of a partnership. Their Carole Nathan, Managing Director, Boston Psychoanalytic Society & Institute creative work is exceptional and their level 169 Herrick Road, Newton Centre MA 02459 617.266.0953 Ext. 101 of understanding and service unmatched. I cnathan@bpsi.org highly recommend them, especially to Dr. Todd D. Flaherty, Ed.D., President & CEO The College Crusade of Rhode Island anyone who wants a firm that clearly 'gets 401-854-5500 Ext. 118 it’ like no other.” tflaherty@thecollegecrusade.org Richard Godfrey, Executive Director, Rhode Island Housing 401-457-1234 – Carole A. Nathan, rgodfrey@rhodeislandhousing.org Director, Boston Psychoanalytic Institute Ron Tippe, Professor and Chair, Producing Department, NY Film Academy Director, Producer rtippe@gmail.com Barbara Cardiff, Owner The Villa 401-‐596-‐1054 villa@riconnect.com strong roots fresh ideas 23
- 24. Kate Brewster Executive Director, The Economic Progress Institute “I’ve worked with Imaj for over 18 years, on kbrewster@economicprogressri.org several initiatives, including the Crusade’s Mary Sylvia Harrison, Vice President, imaj comes highly Nellie Mae Education Foundation complete rebranding and the READY brand former Executive Director, The Children’s Crusade recommended 781-686-7137 and all marketing communications. In all mharrison@nmefdn.org cases, Imaj not only retained the utmost in Shelly Murphy, President work ethic, they became an integral part of Precision Communications & Professor at Bristol Community College Former Communications Director, Meeting Street our team and helped us to accomplish some 401-441-1169 shellybristolcc@cox.net very challenging goals - all the while continually opening our eyes to ideas and Meri R. Kennedy, Writer and Columnist RI Newspaper Group other forms of new media.” 401- 447-0251 Hope Herron, Project Manager/Policy Analyst Tetra Tech, Complex World 225-‐772-‐4863 – Mary Sylvia Harrison, hope.herron@tetratech.com Vice President of Programs, Howard K. Mann, Vice President, Policy and Market Analysis Nellie Mae Education Foundation InterVISTAS Transportation Consulting Group 301-358-2787 Mobile: 202-680-8401 howard.mann@intervistas.com strong roots fresh ideas 24
- 25. Jami Ouellette President and Brand Manager jami@imajassociates.com contact us Cell: 401-465-0983 Jeffrey Morse jeff@imajassociates.com Cell: 401-413-0528 Katie Schibler katie@imajassociates.com Cell: 917-664-9340 Imaj Associates RI Office: 11 William Reynolds Fm Rd West Kingston, RI 02892 Phone: 401-491-9665 fax: 401-539-235 strong roots fresh ideas 25