Tm ubbms user_pulse
Download as PPTX, PDF0 likes236 views
UserPulse is an online business based in London that was launched in 2012 and operates in 173 countries. It provides a tool to identify potential customers who are at risk of abandoning an online transaction in real time, in order to enable targeted engagement and increase conversion rates. Since its launch, it has gained 16,500 registrations and 3,500 users.
Tm ubbms user_pulse
- 1. Improving online business Based in London Launched in 2012 Live in 173 countries Slide 1 of 6
- 2. Market • UK - £58b online sales (2011) – IMG.org • 25% growth (2010 – 2011) – IMG.org • 50% baskets fail to complete - PayPal/ComScore • 17% due to lack of information - PayPal/ComScore • UserPulse targets the 17% in real time 2 2 of 6
- 3. UserPulse • Developed from customer need – Popular solution is ‘live chat’ (15% growth) – Problem is lack of control and high cost • ‘Plenty of time wasters’ – Interflora CEO • Real Time – Identifies the ‘hot’ potential in real time – Enables targeted engagement–before they leave – Ease of use & implementation Increases online conversion rate 3 3 of 6
- 4. UserPulse • Lean Start-up • Launched first ‘lite’ product Feb 2012 • 16,500 registrations • 3,500 users • 0.83 statistical accuracy Enabling the sale 4 4 of 6
- 5. Summary • A tool to improve online sales / transactions • 16,500 registrations since launch in 2012 • Developing advanced tools • Seeking partners and investors 5 5 of 6
- 6. Start today! Attendee discount voucher available www.userpulse.com 6 6 of 6