Optimizing Your Web Site for Discovery: A Workshop
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The document discusses optimizing websites for discovery. It emphasizes that content must be reachable by search engines and social media crawlers, readable in popular file formats and with keywords and hierarchies, and shareable through links, embeds and social tags. Proper optimization involves allowing crawlers, using readable formats and structures, adding social sharing tags, and promoting content to target audiences on relevant platforms.
Optimizing Your Web Site for Discovery: A Workshop
- 1. Optimizing Your Web Site for Discovery Jesse S. McDougall, Catalyst Webworks
- 2. @jsmcdougall #discovery
- 3. Discovery vs. Interruption #discovery
- 19. So...where are people looking? #discovery
- 20. A Brief History of Search #discovery
- 22. #discovery
- 23. SEO becomes CDO: Content Discovery Optimization #discovery
- 24. The Basics: Content must be reachable. Content must be readable. Content must be shareable. Content must be useful. #discovery
- 25. 1. Reachable: Are crawlers allowed? Blocked by robots.txt? Blocked by nofollow, noindex tags? #discovery
- 26. 2. Readable: File Formats Adobe Flash (.swf) OpenOffice text (.odt) Adobe Portable Document Format (.pdf) Rich Text Format (.rtf, .wri) Adobe PostScript (.ps) Scalable Vector Graphics (.svg) Autodesk Design Web Format (.dwf) TeX/LaTeX (.tex) Google Earth (.kml, .kmz) Text (.txt, .text, other file extensions), including source GPS eXchange Format (.gpx) code in common programming languages: Hancom Hanword (.hwp) • Basic source code (.bas) HTML (.htm, .html, other file extensions) • C/C++ source code (.c, .cc, .cpp, .cxx, .h, .hpp) Microsoft Excel (.xls, .xlsx) • C# source code (.cs) Microsoft PowerPoint (.ppt, .pptx) • Java source code (.java) Microsoft Word (.doc, .docx) • Perl source code (.pl) OpenOffice presentation (.odp) • Python source code (.py) OpenOffice spreadsheet (.ods) Wireless Markup Language (.wml, .wap) XML (.xml) #discovery
- 27. 3. Readable: e-Books Google eBooks Scribd #discovery
- 28. 4. Readable: Keywords #discovery
- 29. 5. Readable: Information Hierarchy How to Paint <span style=”color:red; font-size:72px; font-weight:bold;”>How to Paint</span> How to Paint <style> H1 { color:red; font-size:72px; font-weight:bold; } </style> <H1>How to Paint</H1> #discovery
- 30. 6. Readable: Within a CMS #discovery
- 31. 7. Readable: Headlines #discovery
- 32. 8. Readable & Reachable Tools google.com/webmasters seomoz.org SEO for WordPress by Yoast #discovery
- 34. 10. Shareable: A Trail to You (The Right) Embedded Links in Text, Watermarks in Photos, Text Links in Video, etc. Always embed link to source. #discovery
- 35. 11. OpenGraph <html prefix="og: http://ogp.me/ns#"> <head> <title>The Rock (1996)</title> <meta property="og:title" content="The Rock" /> <meta property="og:type" content="video.movie" /> <meta property="og:url" content="http://www.imdb.com/title/tt0117500/" /> <meta property="og:image" content="http://ia.media-imdb.com/images/rock.jpg" /> ... </head> ... </html> http://ogp.me #discovery
- 37. And here the work begins... #discovery
- 40. The Real Work: Content Promotion 1. Find Your Audience 2. Follow Your Audience 3. Publish Your Content to Their Streams #discovery
- 41. @jsmcdougall #discovery