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Tools and Techniques for 
Performance Excellence
PERFORMANCE EXCELLENCE PROFILE: 
 TEXAS NAMEPLATE COMPANY, INC.
Located in Dallas, Texas. 
Privately held, family business that produces 
custom nameplates in small and frequent orders 
primarily for small businesses nationwide and 
abroad.
Effective use of innovative, systematic processes 
and technology is helping TNC achieve its goal 
to be: 
“Better, not Bigger”.
The company develop innovative technology: 
 The New Hotrod 
 Real-time Dashboard 
 Pipeline Dashboard
Tools for Quality Design 
 Costumers needs and expectation drive the planning 
process for products and the systems by which they 
are produce. 
 Marketing plays a key role in identifying costumer 
expectation.
Quality Function Deployment (QFD) 
 Is a method used to ensure that costumers’ requirements 
are met throughout the product design process and in the 
design operation of production system. 
 QFD originated in 1972 at Mitsubishi’s Kobe shipyard 
site. Toyota began to develop the concept shortly 
thereafter, and it has been used since 1977.
 It is a tool used to translate the preferences of the 
costumer into specific technical requirements. 
 The costumer requirements– expressed in their own 
terms– are appropriately called the voice of the 
costumer. 
 Technical features are the translation of the voice of 
the costumer into technical language.
 A set of matrices is used to relate the voice of the 
costumer to technical features and production 
planning and control requirements. 
 The basic planning document is called the 
costumer requirement planning matrix (House of 
Quality).
Building the House of Quality requires six basic steps: 
1. Identify costumer attributes. 
2. Identify technical features. 
3. Relate the costumer attributes to the technical 
features. 
4. Evaluate competing products. 
5. Evaluate technical features and develop targets. 
6. Determine which technical features to deploy in the 
production process.
Interrelationship 
Technical features 
Relationships between 
costumer attributes and 
technical features 
Figure 7.1 The House of Quality 
Voice of 
costumer 
Importance 
of costumer 
attributes 
Competitive 
evaluation 
Priorities of technical 
features
Tools and techniques for performance excellence

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Tools and techniques for performance excellence

  • 1. Tools and Techniques for Performance Excellence
  • 2. PERFORMANCE EXCELLENCE PROFILE:  TEXAS NAMEPLATE COMPANY, INC.
  • 3. Located in Dallas, Texas. Privately held, family business that produces custom nameplates in small and frequent orders primarily for small businesses nationwide and abroad.
  • 4. Effective use of innovative, systematic processes and technology is helping TNC achieve its goal to be: “Better, not Bigger”.
  • 5. The company develop innovative technology:  The New Hotrod  Real-time Dashboard  Pipeline Dashboard
  • 6. Tools for Quality Design  Costumers needs and expectation drive the planning process for products and the systems by which they are produce.  Marketing plays a key role in identifying costumer expectation.
  • 7. Quality Function Deployment (QFD)  Is a method used to ensure that costumers’ requirements are met throughout the product design process and in the design operation of production system.  QFD originated in 1972 at Mitsubishi’s Kobe shipyard site. Toyota began to develop the concept shortly thereafter, and it has been used since 1977.
  • 8.  It is a tool used to translate the preferences of the costumer into specific technical requirements.  The costumer requirements– expressed in their own terms– are appropriately called the voice of the costumer.  Technical features are the translation of the voice of the costumer into technical language.
  • 9.  A set of matrices is used to relate the voice of the costumer to technical features and production planning and control requirements.  The basic planning document is called the costumer requirement planning matrix (House of Quality).
  • 10. Building the House of Quality requires six basic steps: 1. Identify costumer attributes. 2. Identify technical features. 3. Relate the costumer attributes to the technical features. 4. Evaluate competing products. 5. Evaluate technical features and develop targets. 6. Determine which technical features to deploy in the production process.
  • 11. Interrelationship Technical features Relationships between costumer attributes and technical features Figure 7.1 The House of Quality Voice of costumer Importance of costumer attributes Competitive evaluation Priorities of technical features