The document discusses simplifying the scholarly publishing workflow by using HTML instead of other formats like PDF, DOC, XML. It notes problems with the traditional workflow like being slow, expensive, and boring. The simplified workflow involves submission and publication using just HTML. Reasons HTML is preferable include that it is widely used, doesn't require well-formed markup, and focuses on linking between documents. The document provides examples of tools that can be used with HTML and suggests starting with HTML in WordPress using plugins for reference management and other functions.