Tools for change - Our approach
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The document outlines a strategic approach for a company, emphasizing the importance of vision, strategy, and design in addressing customer problems. It highlights the use of lean and agile methods to optimize processes and facilitate communication through storytelling and omnichannel marketing. Key components include customer insights, ecosystem touchpoints, and the integration of various design aspects in service and communication.
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Tools for change - Our approach
- 1. Our Approach - tools for change dynamo&son – human agency 01 Why Why Vision answers why the company needs to exist. It’s the answer to customers problem. How Strategy answers how the company will solve the customers problem. What Design is the answer how products and services are build. Advertising & marketing communication is the solution how messages are created and received. Vision Mission Customer Insights: Data Research ASSETS FUNCTIONSTOOLS 02 How Lean Methods: - Optimize - Reduce Strategy Design Advertising & marketing communications Agile Methods: Prototype - Build - Learn - Measure Creative Methods: Omnichannel 365 storytelling Business model Concept design Touchpoints: Ecosystem Services Products Websites Packages Naming etc. Storytelling: Copywriting Visual 03 What 04 CUSTOMER SOLUTION CUSTOMER PROBLEM Strategydesign Servicedesign Communicationdesign&advertising