5 Predictions for 2015
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Markus Nieminen outlines five predictions for 2015, highlighting a shift in social media dynamics where platforms like Facebook end free access. He emphasizes the transition from passion-driven work culture to actionable results, the emergence of immersive advertising blurring reality, the need for brands to think like publishers, and the importance of personalized marketing through social media listening and big data.
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5 Predictions for 2015
- 1. 5predictions for 2015 Markus Nieminen, creative & strategist, dynamo&son
- 2. The future is already here 5 PREDICTIONS And it’s not what we expected.
- 3. Pay to play 1. Facebook is putting an end to free ride and other social networks follow the lead. 5 PREDICTIONS
- 4. Passion gets overrated 2. Passion dominates the discussions about work culture. 2015 actions will speak louder than words. 5 PREDICTIONS
- 5. Immersive advertising 3. The distinction between reality and fantasy starts to fade as immersive advertising arrives to our lives. 5 PREDICTIONS
- 6. Thinking like a publisher 4. Think like a publisher, not an advertiser. Instead “Big” idea brands need to create and publish “Long” ideas. 5 PREDICTIONS
- 7. Personalized marketing 5. Social media listening, leveraging big data, and responding fast to changing customer wants will be key to personal marketing. 5 PREDICTIONS
- 8. Thank you Markus Nieminen, creative & strategist, partner +358 40 5686 129, dynamo&son