Tools for startup
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The document outlines essential tools for startups, emphasizing SEO and marketing strategies, and introduces tools such as Screaming Frog, Google Analytics, Ahrefs, Ninja Outreach, and Sumo. Each tool is described with specific functions such as SEO audits, event tracking, backlink opportunities, and outreach capabilities. The author, a director at Zestard Technologies, also shares insights into tracking user behavior and conversion through enhanced eCommerce reporting.
Tools for startup
- 1. TOOLS FOR STARTUPS By Zestard Technologies
- 2. About Me: • Director, Zestard Technologies • eCommerce Store Design & Development Agency. • Seven Years of Experience in SEO, Content Marketing, Outreaching & link Earning. • T-Shaped Marketer with a strong focus in SEO & Link Earning • SEJ Author (Hacked the Knowledge Graph)
- 3. Tools I will Cover: 1. Screaming Frog 2. Google Analytics 3. Ahrefs 4. Ninja Outreach 5. SUMO
- 4. Screaming Frog Super Useful for SEO Audits Example of Issues You can Identify in few Minutes: 404 (Page Not Found) Errors Duplicate Page Title Duplicate Meta Description Image Size & Missing Alt Tag Header Tag and Much more…
- 5. Google Analytics Event Tracking UTM Parameters (Email marketing campaign) Enhanced Ecommerce Time On Page Google Tag Assistant
- 6. Event Tracking Event Tracking helps you record User Interaction on the website. Click on ‘Submit Button’ or ‘Download Button’ How to Implement it? We need to add one line of code within that element. onclick=”ga(‘send’, ‘event’, ‘Category’, ‘Action’, ‘Label’, ‘Value’);” Explanation Category = Name of the Element Interacting Action: Click, View, Download URL: https://raventools.com/marketing-reports/google-analytics/event-tracking/general-event/
- 7. UTM Parameters UTM Parameters will help you understand from where Users arrived to your website. For example. Email Marketing Social Media Affiliate Campaigns Helps You Understand the source that’s consistently bringing more traffic and conversion Tool: https://ga-dev-tools.appspot.com/campaign-url-builder/
- 8. Enhanced Ecommerce Enhanced Ecommerce Reporting helps you Understand the User Behavior from Start to Finish Understand Exactly Where Your Users Are Leaving You Create Customizable Funnel for Check out Process Improvise Your Product Management Improvise Your Merchandising Effectiveness Better Remarketing
- 9. Time On Page • Helps You Measure the Time Spend User during a Bounced Visit • Article - http://help.analyticsedge.com/article/measuring-time-on-bounce-page/
- 10. Ahrefs 1. Identify Proven Content Ideas Using Content Explorer 2. Identify the Backlink Opportunities and Recreate 3. Identify What’s bringing traffic to Your Competitor and Recreate 4. Guest Posting Opportunities
- 11. Ninja Outreach It’s a Fantastic Tool for Outreach or PR Activities Find Prospects / Journalist Identify their Email Ids Send Emails along with follow up
- 12. SUMO SUMO to Create Optin Forms or Hello Bar.
- 13. Bonus (Lifetime Deals on Tech Tools) Appsumo.com https://www.facebook.com/groups/lifetimetechdeals