Top 10 Improved Learning Questions
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This document contains sample questions and answers related to marketing chapters. It includes: - 10 questions for Chapter 19 on personal communications and direct marketing. - Concept explanations and questions/answers for chapters on new product development, market share analysis, and issues in direct marketing. - Questions are provided as examples for improving learning and assessing understanding of key concepts. Some questions are improved by rephrasing or adding context.
Top 10 Improved Learning Questions
- 1. TOP 10 Improved Learning Questions Chapters 19, 20, 22, 1, 2, 6 and 8 Valderas, Cristina Krastle January 05, 2012
- 2. TOP 10 Learning Questions for Chapter 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal Selling Farisha Joy C. Oblego 15 December 2011 http://farishajoyoblego.blogspot.com
- 3. 4. ______ is a page that is inserted in the editorial content structure on a Website for the purpose of advertising or promotion. Internet-specific ads and videos Display ads Search ads Mircosites Interstitials Question http://farishajoyoblego.blogspot.com
- 4. 4. ______ are advertisements, often with video or animation, that pop up between changes on a Web site. Internet-specific ads and videos Display ads Search ads Mircosites Interstitials Improved Question http://farishajoyoblego.blogspot.com
- 5. Online Promotional Opportunities Concept http://farishajoyoblego.blogspot.com
- 6. Online Promotional Opportunities Businesses (small or big) are able to advertise their goods and services to reach out to different places or countries through different types of online tools. http://farishajoyoblego.blogspot.com Concept Explanation
- 7. 4. ______ is a page that is inserted in the editorial content structure on a Website for the purpose of advertising or promotion. Internet-specific ads and videos Display ads Search ads Mircosites Interstitials Answer http://farishajoyoblego.blogspot.com
- 8. 4. ______ are advertisements, often with video or animation, that pop up between changes on a Web site. Internet-specific ads and videos Display ads Search ads Mircosites Interstitials Improved Answer http://farishajoyoblego.blogspot.com
- 9. 6. _______ is when marketers know too much about consumers and use this information to take unfair advantage. Irritation Unfairness Deception / Fraud Invasion of privacy None of the above Question http://farishajoyoblego.blogspot.com
- 10. 6. A public and ethical issue that usually happens when consumer order products by mail or telephone, apply for a credit card or take out a magazine subscription. Irritation Unfairness Deception / Fraud Invasion of privacy None of the above Improved Question http://farishajoyoblego.blogspot.com
- 11. Public Issues in Direct Marketing Concept http://farishajoyoblego.blogspot.com
- 12. Public Issues in Direct Marketing Irritation It includes annoying and offending customers. Unfairness It includes taking unfair advantage of impulsive or less-sophisticated buyers. http://farishajoyoblego.blogspot.com Concept Explanation
- 13. Public Issues in Direct Marketing Deception includes “heat merchants” who design mailers and write copy designed to mislead consumers. Invasion of privacy Marketers may know too much about consumers and use this information to take unfair advantage. http://farishajoyoblego.blogspot.com Concept Explanation
- 14. 6. _______ is when marketers know too much about consumers and use this information to take unfair advantage. Irritation Unfairness Deception / Fraud Invasion of privacy None of the above Answer http://farishajoyoblego.blogspot.com
- 15. 6. A public and ethical issue that usually happens when consumer order products by mail or telephone, apply for a credit card or take out a magazine subscription. Irritation Unfairness Deception / Fraud Invasion of privacy None of the above Improved Answer http://farishajoyoblego.blogspot.com
- 16. TEN CONCEPTS ON KOTLER AND KELLER’S Chapter 20: Introducing New Market offerings Nepthalie D. Pasiliao
- 17. 2. Which does not cause the Market/Marketing failure? No clear product differentiation Poor positioning Misunderstanding of customer needs Small size of the potential market Late in the market Question
- 18. 2. Which does not cause a New- Product failure? Market / Marketing Failure Financial Failure Timing Failure Consumer Failure Organizational Failure Improved Question
- 19. Causes of New-Product failure Market/marketing failure Financial failure Timing failure Technical failure Organizational failure Environmental failure Concept
- 20. The factors of Market/marketing failure A to D are the reason of Market/marketing failure. Late in the market is the reason of timing failure not Market/marketing failure. Reference: Text book P.611 Explanation of Concept
- 21. 2. Which does not cause the Market/Marketing failure? No clear product differentiation Poor positioning Misunderstanding of customer needs Small size of the potential market Late in the market Answer
- 22. 2. Which does not cause a New- Product failure? Market / Marketing Failure Financial Failure Timing Failure Consumer Failure Organizational Failure Improved Answer
- 23. TOP 10 Learning Questions for Chapter 22 Managing a Holistic Marketing Organization for the Long Run Boni Regis December 15, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria http://bonibeckregis.blogspot.com
- 24. 3. Which of the following components measures the number of customers who buy from the company? Customer Selectivity Customer Loyalty Price Selectivity Customer Penetration Overall Market Share http://bonibeckregis.blogspot.com
- 25. 3. Which of the following is not a component of market share analysis? Customer Selectivity Customer Loyalty Price Selectivity Customer Penetration Customer Satisfaction http://bonibeckregis.blogspot.com
- 26. MARKET SHARE ANALYSIS CUSTOMER PENETRATION – percentage of all customers who buy from the company CUSTOMER LOYALTY – purchases from the company by its customers as a percentage of their total purchases from all suppliers of the same products http://bonibeckregis.blogspot.com
- 27. MARKET SHARE ANALYSIS CUSTOMER SELECTIVITY – size of the average customer purchase from the company as a percentage of the size of the average customer purchase from an average company. PRICE SELECTIVITY – average price charged by the company as a percentage of the average price charged by all companies http://bonibeckregis.blogspot.com
- 28. 3. Which of the following components measures the number of customers who buy from the company? Customer Selectivity Customer Loyalty Price Selectivity Customer Penetration Overall Market Share http://bonibeckregis.blogspot.com
- 29. 3. Which of the following is not a component of market share analysis? Customer Selectivity Customer Loyalty Price Selectivity Customer Penetration Customer Satisfaction http://bonibeckregis.blogspot.com
- 30. TOP 10 Learning Questions for Chapter 1 Rex Sandoval
- 31. 2. ______ is the art and science of choosing target markets and getting, keeping, and growing customers. Brand Management Marketing Management Financial Management Supply Chain Management None of the above
- 32. 2. It takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. Brand Management Marketing Management Financial Management Supply Chain Management None of the above
- 33. Marketing Management Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
- 34. 2. ______ is the art and science of choosing target markets and getting, keeping, and growing customers. Brand Management Marketing Management Financial Management Supply Chain Management None of the above
- 35. 2. It takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. Brand Management Marketing Management Financial Management Supply Chain Management None of the above
- 36. 5. What type of marketing does a Human Resource Department execute in company? Relationship Marketing Social Responsible Marketing Internal Marketing Integrated Marketing Integral Marketing
- 37. 5. It is the marketing role of Human Resource Department. Relationship Marketing Social Responsible Marketing Internal Marketing Integrated Marketing Integral Marketing
- 38. Internal Marketing is the task of hiring, training, and motivating able employees who want to serve customers well
- 39. 5. The task of hiring, training, and motivating able employees who want to serve customers well Relationship Marketing Social Responsible Marketing Internal Marketing Integrated Marketing Integral Marketing
- 40. 5. It is the marketing role of Human Resource Department. Relationship Marketing Social Responsible Marketing Internal Marketing Integrated Marketing Integral Marketing
- 41. Chapter 2: Developing Marketing Strategies and Plans 10 Learning Questions Belinda Anne Tamayo
- 42. ______ is a tool for identifying ways to create more customer value. http://beltamayo.blogspot.com/ QUESTION 2
- 43. Possible Answers: Value Delivery Network Value Chain Core Competencies None of the above http://beltamayo.blogspot.com/
- 44. According to this model, a firm is a synthesis of activities performed to design, produce, market, deliver, and support its product. http://beltamayo.blogspot.com/ QUESTION 2
- 45. Possible Answers: Value Delivery Network Value Chain Core Competencies None of the above http://beltamayo.blogspot.com/
- 46. Concepts Value Delivery Network – This is also known as supply chain. Many companies partner with specific suppliers and distributors as a way to gain competitive advantage. Value Chain – Value chain is a tool for identifying ways to create more customer value http://beltamayo.blogspot.com/
- 47. c. Core Competencies – A core competency is a specific factor that a business sees as being central to the way it, or its employees, works. It fulfills three key criteria: It is not easy for competitors to imitate. It can be leveraged widely to many products and markets. It must contribute to the end consumer's experienced benefits.
- 48. 2. ______ is a tool for identifying ways to create more customer value. http://beltamayo.blogspot.com/ Value Delivery Network Value Chain Core Competencies None of the above
- 49. According to this model, a firm is a synthesis of activities performed to design, produce, market, deliver, and support its product. http://beltamayo.blogspot.com/ QUESTION 2 Value Delivery Network Value Chain Core Competencies None of the above
- 50. TOP 10 Learning Questions for Chapter 6 Analyzing Consumer Markets Valderas, Cristina Krastle December 15, 2011
- 51. 7. Appliance warranty is an example of: Maslow’s Hierarchy of Needs Freud’s Theory Herzberg’s Theory Purchase Decision Selective Attention
- 52. 7. Job security, salary and fringe benefits are example of: Maslow’s Hierarchy of Needs Freud’s Theory Herzberg’s Theory Purchase Decision Selective Attention
- 53. Motivation Freud’s Theory Behavior is guided by subconscious motivations. Maslow’s Hierarchy of Needs Behavior is driven by lowest, unmet need Herzberg’s Tow-Factor Theory Behavior is guided by motivating and hygiene factors
- 54. Herzberg’s Two-Factor Theory involved dissatisfiers (factors that cause dissatisfaction) and satisfiers (causes satisfaction). Without the dissatisfiers, it will not be enough to motivate satisfiers.
- 55. 7. Appliance warranty is an example of: Maslow’s Hierarchy of Needs Freud’s Theory Herzberg’s Theory Purchase Decision Selective Attention
- 56. 7. Job security, salary and fringe benefits are example of: Maslow’s Hierarchy of Needs Freud’s Theory Herzberg’s Theory Purchase Decision Selective Attention
- 57. TOP 10 Learning Questions for Chapter 08: Identifying Market Segments and Targets Arvin Yabut December 15, 2011
- 58. 4. What is the loyalty status of consumers who are loyal to two or three brands? Shifting loyals Switchers Split loyals Hard-core loyals Major loyals
- 59. 4. It will help the company determine which brands are competitive on its own. Shifting loyals Switchers Split loyals Hard-core loyals Major loyals
- 60. Brand Loyalty Hard-core Loyals Split Loyals Shifting Loyals Switchers
- 61. Brand Loyalty Hard-core Loyals - who buy the brand all the time. Split Loyals - loyal to two or three brands. Shifting Loyals - moving from one brand to another. Switchers - with no loyalty
- 62. 4. What is the loyalty status of consumers who are loyal to two or three brands? Shifting loyals Switchers Split loyals Hard-core loyals Major loyals
- 63. 4. It will help the company determine which brands are competitive on its own. Shifting loyals Switchers Split loyals Hard-core loyals Major loyals
- 64. TOP 10 Improved Learning Questions Chapters 19, 20, 22, 1, 2, 6 and 8 Valderas, Cristina Krastle January 05, 2012