Automating tests is important to detect and fix defects early in the development cycle, which can be 100 times cheaper than fixing bugs after release. Automated tests allow bugs to be spotted and fixed early. While automation provides benefits like reduced costs, there are pitfalls to avoid like relying solely on automation for all testing needs, requiring extensive coding, producing false positives, and attempting to replace human testers. Key is using automation to aid, not replace, testers in executing tests efficiently.
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