FREE - Top 50 Strategies to Becoming a #Twitter Superstar!

STRATEGIES
SUPERSTAR!
to becoming a
TOP 50
A comprehensive guide detailing 50 strategies
to quickly make you a Twitter superstar!

STRATEGIES
SUPERSTAR!
to become a
TOP 50
A comprehensive guide detailing 50 strategies
to quickly make you a Twitter superstar!

Hello my fellow Twitter enthusiasts!
Welcome to my latest do-it-yourself
guide entitled the “Top 50 Strategies
to becoming a Twitter Superstar!”
I created and wrote this guide with
the ultimate goal to help those
struggling to understand or new to
Twitter. Have you ever wondered
why Twitter is so popular? Perhaps
you’ve wondered how to gain
followers from peers within your
industry? Wonder no longer! My
comprehensive guide provides
strategies, terms, descriptions,
explanations the in’s and out’s of
Twitter.
Great American chefs like Julia Child
taught us how tp cook one recipe at a
time, and great NFL coaches like Vince
Lombardi taught football plays one
strategic football snap at a time. In
similar fashion, this guide will attempt
to familiarize you with one Twitter
strategy at a time.
I truly hope this guide of mine becomes
a source of reference you share with
family, peers and friends.
Additionally, I wish to take a moment
to thank Alexander Hemedinger who’s
been instrumental in assisting me with
the development of this guide. He’s
been an incredible peer and mentor;
I would strongly encourage everyone
to follow Alex at (@AlexHemedinger).
Thank you Alex for your help!
I hope all of you enjoy my “Top 50
Strategies to becoming a Twitter Super-
star!” guide.
a message from
ALEX STOJKOVIC
Alex Stojkovic
Marketing Evangelist
alex@exclaimit.ca
@stojkovic_alex
http://linkd.in/16WOj0V
TOP 50 Strategies to become a Twitter Superstar! - A comprehensive guide detailing 50 strategies to quickly make you a Twitter superstar!
For all your marketing, web and print needs visit http://www.exclaimit.ca. Document designed and written by Alex Stojkovic
3

Twitter Strategy #1
Create your perfect space!
Twitter now allows users to customize their Twitter profile, which is essentially your home
page on Twitter. This is the first page that visitors see and
should reflect something about your
personality, business or interests.
This page can be the same graphics
you use on your website, a company
logo, or something you have created
just for Twitter.
A great Twitter profile page can make
the difference between someone
following you or not so be sure it is
appealing and catchy to the viewer.
Twitter Strategy #2
Use Twitter over email.
Avoid over-use of email to your customers and peers.
Use Twitter instead for short, concise updates. This
request will reap three major benefits. First, your
message will not be blocked by the SPAM filters that
screen email messages. Second, if you know the
recipient suffers from an overflowing mailbox, your
message won’t get missed as tweets go directly to
the recipient. And third, you won’t be giving out your
personal email address to anyone you don’t know.
That means all those random contacts you meet at
trade shows or events can be referred to your Twitter
page as a contact method which in turn means they
cannot contact you privately unless you agree to
follow them.
4

Twitter Strategy #3
Use device friendly
applications.
Aside from Apple specific applications,
there are hundreds of Twitter tools and
applications available to make your Twitter
experience more productive and fun.
Twitter tools and productivity, statistics
and analytics, web-based mobile apps,
WordPress Twitter plug-ins, Adobe Air
Twitter, and Firefox Twitter extension apps
are just a few categories you can search for
Twitter specific applications and plug-ins.
Twitter Strategy #4
Colour matters, so
pick the right one!
Your choice of colour scheme will influence
what people think and feel while they are
visiting your Twitter page. Depending which
interpreter you pick to follow, certain colours
can trigger different emotions in different people.
For instance yellow, red and orange tend to be
happy, optimistic colours, black can be secretive
or strong, purple could represent imagination,
and pink is often nurturing. Do your research and
pick colours that compliment and enhance your
business profile.
5

Twitter Strategy #6
Twitter is a two-way
conversation.
Remember, Twitter is a virtual conversation which
works both ways. When you update your status, invite
followers to comment back. Pay attention to the
comments and what is being posted about you and
your business on Twitter.
Use these tweets as an opportunity to thank customers
and peers for nice compliments, or correct any
misunderstandings or negative impressions that may
be circulating around.
Remember you can’t control what other people say
about you or your business on Twitter but you can
remain tactful and professional when you respond.
Twitter Strategy #5
Promote, Promote,
Promote and Promote!
Display your Twitter profile on business cards,
brochures, your website, and in email signatures.
Tell customers and peers that you are on Twitter
and invite them to follow you.
The more people who know you are on Twitter, the
greater chance you have of being followed. Get a
snapshot of your Twitter home page and then display
it along with a link to the Twitter page on your
business website.
Be sure to include the page’s URL on your
business card and in email signatures.
6

Twitter Strategy #7
Inventory status made easy.
Twitter is a tremendous tool for businesses, because it let you communication with customers without getting
in the way of their social conversations. There are lots of Twitter tools that enable you to post instant updates
on your latest available inventory to a Twitter page, so loyal followers can get the first look. This can be an
especially helpful tool for companies that offer hard to find products or have limited supplies.
Twitter Strategy #8
Find me on the map!
Twitter is fully integrated with Google Maps and many other map websites.This can be a fun way to show your
readers where you’re traveling, interesting attractions, or just show them where your business is located.
7

Twitter Strategy #9
Attract with a great
Twitter graphic!
A unique “follow me” graphic will get you noticed and
entice people to want more information about you and
your business. There are hundreds of graphics available
on-line so take your time and choose a graphic that will
grab people’s attention and reflect your individual and
business personality.
Twitter Strategy #11
Direct traffic to
other places.
Twitter is the perfect medium to share links, news,
ideas, and resources with current followers and
potential followers down the line.
You have connected with people who share the same
likes and passions as you do, which means your
chances of receiving reciprocal links to resources is
magnified far beyond what physical networking could
ever hope to achieve.
Likewise, sharing your resources through blogs and
tweets with others promotes trust and willingness to
be part of a virtual team.
Twitter is fully
“Apple” compatible.
Many new tools are available right now that
incorporated into Apple’s applications. For
busy people on the go, Apple compatibility
means they can access Twitter solely on
their iMacs, Mac computers, iPhones, iPads
as they all work well with Twitter.
8

Keep it fresh... don’t
be boring!
Keeping your posts fresh, fun, and interesting will
keep your followers coming back for more.
Don’t get distracted!
Your readers chose to follow you because you had
something interesting to say. Don’t let worry
about how many followers you have distract you
from posting quality, relevant comments.
Avoid getting into arguments!
There will always be issues on Twitter that
inspire strong opinions to be expressed.
Don’t get lured into an argument.
We are all entitled to an opinion, but
how you express it can mean the
difference between appearing
professional and obnoxious. If
you must comment through
a social media, keep you
language clean, polite and
non-confrontational.
9

Have many tools to
choose from.
Many tools are available to help you check what
people are clicking on, and where they are
clicking from. Use these tools to help keep your
tweet focused to the audience you
want to reach.
Don’t be a wall flower!
Twitter is a social conversation that will die if
people don’t participate regularly. Contribute
and participate as much as possible and be
part of others’ Twitter pages as well.
Get your Twitter
groove on!
Passionate Twitter users love to tweet but
if you are not careful it can consume your
entire day.
Figure out a Twitter routine that works with
your lifestyle. Once you find your rhythm of
posting stick to it and your readers will stick
with you.
10

LOL... learn to abbreviate!
Abbreviations are a permanent part of the mobile
language, but like all good shortcuts, they can lose
their appeal when they are overused.
Try to limit using too many abbreviations and stick to
short sentences that can deliver clear, concise messages
within the 140 character limit.
Links promote trust.
If you are going to mention a resource in your tweet,
be sure to include a link to the site when possible.
This simple action is a common courtesy to the
supplier of the information you have used but also
shows your readers that your opinions are backed
up by real links.
No Potty
Mouth!Nobody likes to read or hear bad language.
It is unprofessional and unnecessary. Recognize
the power of what you say and use words
that build your company’s professional profile,
not destroy it.
11

Match your tweets to
intended followers.
Because Twitter is voluntary and can be turned
off with a simple click, you want to avoid losing
followers by tweeting information that does not
apply to a particular audience group.
Take the time to divide your followers into
different groups, especially if some people are
customers, some are peers, some are
competitors, and some are personal contacts.
This way, you can update only the people who
want to be updated on a particular topic without
risking any loss of followers.
Create more than one Twitter page.
Be creative and design a separate page for each staff member. Just as your business page reflects
the uniqueness of your business, individual staff pages bring your staff “to life” and allow people a
glimpse of what makes each person unique to your business.
Multimedia works!
Twitter works very well with multimedia additions, so
feel free to include video plug-ins on your page.
People will want to follow your postings more closely
if there’s a video included.
Keep it
informal!
Twitter is a social site so keep
your posts casual and relaxed.
Imagine speaking with a friend
in person.
Now use the same language
you would if you were speaking
to that person in real life.
People follow Twitter to be
entertained so stay away from
serious posts if possible.
12

Font’s make an impression,
pick the right one!
Try to keep the fonts your use on your main
Twitter page consistent with what you have
used on your business page or site.
Make your followers
feel special.
Offer special promotions and coupons to
existing and new
Twitter followers.
Encourage
re-tweeting
of your deals
or special
offers to
promote new
business
and new
followers.
Keep your lines of
communications
open.
Remember. Twitter messages
cannot be more than 140
characters long.
If someone needs a more
detailed explanation, suggest
they contact you outside of
Twitter via email, text, or phone.
13

Become a networking
Twitter ninja-master!
Take your time and network with your peers, noteworthy business
associates and even competitors. While anxious to gain followers
and acceptance, don’t be in a rush to simply befriend every request
to follow person you get or vice versa on Twitter.
Truly take a long and natural approach and choose your network of Twitter
buddies strategically and carefully. Spend the time to look for fellow
business owners, peers and colleagues who work within your particular
industry or niche.
As time passes, follow their progress and comments, look for advice,
and of course throw in some of your own two cents. By befriending
people who are in the same line of work as you, you’ll get an
insider’s look at how their successes compare to yours.
Do not SPAM
your followers!
People follow you because they are
interested in what you have to say. Update
your audience regularly but keep your
posts relevant to what’s happening in
your world or business’s world.
Avoid filling them with irrelevant details
which might give your Twitter site a
“spammy” feel.
Learn the difference between good
and bad updates to avoid inadvertently
turning your followers “off”.
14

Pass it on!
Have you ever created a “cheat sheet” or
researched a topic that you think others would
find interesting too? Consider offering a
PDF download version of your resource on
your Twitter page of website.
SEO loves keywords.
Don’t forget to use keywords in your posts.
This simple tip will help you maximize
“Search Engine Optimization (|SEO)” and
drive target audience traffic to your Twitter
page or website.
Add Twitter as another home hub.
This way, you can use Twitter to display
your business growth, charts, and other
factual statistics for those people who
prefer to watch what’s happening through
real world tweeting.
This small addition to your home web page
will allow your Twitter followers to have
access to the same basic information
as those people who usually just visit
your website.
15

Search tools can make
you more productive.
Although Twitter’s native search tool is not accessible
directly from your Twitter homepage, it does offer
some nice advanced search options to get you
started.
Be sure to also check out the third party search tools
that are available on-line to help you make the most
of your Twitter-time.
Start a dialogue!
Don’t let your conversations be all one-sided.
Engage your followers and ask for their opinion or
feedback. Each time you start a dialogue you create
an opportunity for new suggestions and changes to be
introduced. Just remember, if you ask for feedback,
be ready to respond when it is given. Not responding
is worse than never asking in the first place.
Freebies will
attract and keep
followers.
Social media contests can be an effective
way to engage and reward fans while
increasing your brand’s social reach.
Twitter, like other social platforms, has
rules and regulations governing the use
of their network for contests. Learn how
to host a contest on Twitter while keeping
within the rules of the site.
16

Don’t be predictable!
If you only promote your product on Twitter, readers
may get bored and lose interest. Let your followers
know what’s happening in your life and industry as
well so they stay interested and “tuned in.”
Form a partnership!
Don’t be afraid to form partnerships with your
fellow tweeters. Combining networks can
broaden your prospects for potential business
and new followers.
Houseclean regularly.
Don’t waste your time following people who are not
posting positive comments, or companies that spam
you. Use your Twitter time wisely and “unfollow”
friends who have nothing but trash to say.
Don’t forget to get social!
Social media, blogs, and websites all need to be
updated regularly. Don’t become so focused on
Twitter that you neglect your other methods of
communication.
17

Promote your event!
Remember to not just update people on the comings
and goings of your business, but also to get them
hyped up for any big events you may have coming up.
This can be anything from an appearance at a trade show
to a huge seasonal sale or a launching of a new product.
Always keep Twitter in mind when it comes to these
updates, and remember that it can reach a lot more
people than just your email subscribers.
Share your world!
Wouldn’t you love to attend all the trade shows,
parties, and events you were invited too, no matter
what time constraints you live under?
You can experience multiple events without physically
attending them through Twitter updates and posts.
When you are out and about town networking or
attending conferences and trade shows, use Twitter
to update your customers and peers on what you’re
seeing and doing.
Share funny stories, interesting
displays, unique new products
or services; if it catches your
eye, chances are your Twitter
followers will find it
interesting too.
Twitterfeed is your friend!
Use Twitterfeed to help people stay updated! Twitterfeed
is basically the website’s answer to an RSS feed, and
it’s a great way to automatically keep your followers
updated without them checking your page too often.
It also allows things to be updated on their own, so
you don’t have to spend extra time telling everyone
you have an updated; it’s all done for you.
18

Say NO to garbage!
Remember, SPAM is any irrelevant or inappropriate
message that is sent over the Internet to a large
number of recipients. Don’t let spammers ruin your
page. Learn to recognize spam
and un-follow these
guests immediately.
Share and be shared.
Don’t hesitate to ask your followers to retweet
your tweets or link you in their blogs. Most people
love an interesting discussion and will be happy to
oblige if you just ask.
Just like any social conversation you participate in,
the more varied the input, the more interesting and
richer the output.
Open up to your audience.
Try to relax and encourage your followers to do the
same by being honest, intimate, and real with your
readers.
People enjoy candid postings so keep the conversation
flowing with sincere, and sometimes humorous, posts
about everyday life experiences.
19

Notifications...
If you use the official Twitter application, you have the
option to receive push notifications for events such as
when someone mentions you in a tweet, retweets
something, and more.
Depending on how
often you tweet, you
may want to customize
exactly what you are
alerted to so topics
important to you will be
delivered daily, or
however you specify.
A great time saver!
If advertising, you can now schedule Tweets to be
posted in the future. Anything that can be calendared
in advance can be scheduled, such as new product
releases, or regular business updates. In addition, you
can use Twitter’s “Creatives Tab” to schedule tweets
to publish on the weekend, evening, or any other time
you specifiy. Tweets can be scheduled up to one year
in advance.
Don’t Stop!
If your tweets stop abruptly or your page remains
inactive for any length of time, your followers may
look elsewhere for their daily does of excitement.
If you had to take a break for any reason and are
unable to post regularly, be sure to engage a
“sit-in” tweeter to fill your posts and keep your
readers engaged.
20

Find blogs
through Twitter.
Blog sites are a great way to find
other people’s blogs on topics of
interest and then link them to your
Twitter page.
Try searching Digg, Reddit, Metafilter,
and other related sources. Browse
through the content on these sites
and you most likely will find blogs
that strike your fancy.
Use #Hashtags when
communicating!
A hashtag is a word or an unspaced phrase prefixed
with the hash symbol “#”; it is a form of metadata tag
you can use in “Twitterverse”.
Hashtags are a way of tracking topics or discussion points
on Twitter. When you use hashtags, you can help people who
are also interested in your subject matter to easily find your Tweets.
After a hashtag has been created, other Twitter users and followers can easily use that particular hashtag
in their own tweets to add to the larger conversation about that topic. Hashtags can be general in nature
(#wikiHow) or as specific (#howToUseHashtagsOnTwitter) as desired. They are a completely organic form of
organization, created and managed by Twitter users, not Twitter itself.
21

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