Topic 6- SEO and Analytics .ppt
- 1. 1 TOPIC 6 SEO AND ANALYTICS
- 2. • SEO • Analytics & Analysers • Usability Testing & Heatmaps • Get customer feedback on your site • Google Page Ranking • Site Submission 2
- 3. 3 Part 1 SEO & Website Analysers
- 4. GOOGLE PAGE RANKING HACK #6 Google takes into account over 200 factors to determine page ranking. These are created by humans, not a robot. The most important factors are… Keywords On The Website Site Structure with H tags Site Speed – time it takes to load Time Spent On Site Number of Inbound Quality Back Links Quality Content on Website Blog, Article, Content Freshness Mobile Compatibility Social Media Visibility and Influence Domain Age Sub/Domain Name Keyword HTTPS 4
- 5. 5 SITE SUBMISSION HACK #7 STEP 1 https://www.diggza.com/# STEP 2 https://www.google.com/webmasters /tools/submit-url?pli=1 (console)
- 6. 6 SEO HACK #8 Website Analyser 2 Go to https://www.semrush.com and enter an URL or keyword. You only get 10 free requests a day, so choose wisely. Provides much of what the analyser above does, plus analyses your competitors associated with the keyword phrase you type in. Website Analyser 3 https://www.internetmarketingninjas.com/seo- tools/seo-compare/ Side by Side lets you compare any URL with another and analyses the sites links. Social Analyser https://www.talkwalker.com/social-media-analytics- search gives you unlimited free searches for hashtags and keywordas across major social media platforms, news, blogs, and forums. It provides a wide range of data such as mentions, sentiment, distribution of conversations, top posts, and more. Website Analyser 4 SEO Quake Chrome Extension: https://www.seoquake.com/index.html - gives you insight to how many pages are indexed in google and ping. It shows you the number of backlinks, tells you ALEX ranking and age of domain. Website Analyser 1 Go to https://neilpatel.com/seo-analyzer and type in your own and then your competitor's URL. You get an SEO score, organic keywords, backlinks and SEO errors. 5 6 1 2 3 4 White Spark https://whitespark.ca/google-review-link-generator/ Getting reviews on your Google My Business profile is crucial for local SEO. This tool generates a shareable link that lets customers review your business with one click.
- 7. 7 SEO Excel Spreadsheet https://seotoolsforexcel.com An Excel add-in that adds a bunch of useful functions for working with SEO and other web metrics directly in Excel. This plugin does so many things many SEOs won’t work without it. Penguin SEO Tool https://barracuda.digital/panguin-seo-tool A free SEO tool to help you investigate whether you’ve been impacted by Google’s algorithm updates. Technology brought to you by digital marketing agency Barracuda Digital. SEO HACK #9 Google SEO Spreadsheets https://sheetsformarketers.com Sheets for Marketers isn't a tool per se, but a website that contains over 100+ free templates to perform a huge number of tasks using Google Sheets. SEO Minion https://seominion.com Some of the quick functions SEO Minion performs include analysing on-page SEO, check broken links, Hreflang checks, a SERP preview tool, and a nifty Google search location simulator. Simple and effective.
- 8. 8 WEBSITE ANALYTICS Google Data Studio Choose from a range of interactive dashboards to see your website data more graphically. Can be tricky to set up. Quantcast Similar to Google Analytics but more basic. You need to place a tracking code on your website header. Google Analytics Provides a wide source of insight for your website, but perhaps lacks behavioral shopping insight data.
- 9. GOOGLE ANALYTICS Average Sessions Time Exit Pages Return Visitor Conversion Bounce Rate CPC (cost per conversion) Interactions (pages/sessions) Dashboard (customise it!) Returning or New Customer Conversions Sources of Incoming Traffic 9 most important analytics metrics to monitor... 9
- 10. 10 WEBSITE ANALYSERS HACK #10 SEO Optimiser https://www.seoptimer.com/ provides you with a web analysis so you can see what improvements you need to make. It provides a great graphic scoring system and also displays the speed of your website. Nibbler http://nibbler.silktide.com provides a great amount of information for your website in several areas, recommending many improvements you can make. It’s scoring system makes it easier to recognise the main areas you need to concentrate on. GT Metrix https://gtmetrix.com tests the speed of your website, looking at every area of your home page. The scoring system lets you know which ears need improved. Design Checker https://www.responsivedesignchecker.com shows how your website looks in a variety of platforms from desktops to all mobile devices. It’s a great tool that is super easy to use. Screaming Frog https://www.screamingfrog.co.uk/seo- spider/ provides a free trial for 500-site crawls to analyse your websites content data. You have to download the software first. The major benefit of this is being able to extract everything individually. 03 01 04 02 05
- 11. 11 CaniRank A super-detailed keyword difficulty tool and display of places to get backlinks. Unlike most free SEO tools, CanIRank doesn’t give you generic advice, it gives you detailed advice to rank better and which better keywords to use. Mix Panel Analyses user behaviour to find out why they convert and engage. Dare Boost Analyses your website and provides a scoring. Tests the speed, meta tag and reveals any issues. You receive 50 tests in the free version over 14 days. Has great fix solutions. Portent’s SERP Have you ever wondered what your web page will look like in Google’s search results? Portents SERP Preview Tool can show you. Keep Alive Validation Use this tool to check if persistent connections are enabled or disabled on your web pages/server. Therefore, if someone is downloading documents you want this to be enabled to prevent a drop in connection. Varvy You get access to data that most other free tools don’t show you… including mobile- friendliness, missing alt text, HTTPS setup, robots.txt analysis and more. Although you don’t get fix solutions. WEBSITE ANALYSERS HACK #10
- 12. 12 WEBSITE HEATMAPS HACK #11 Hotjar Ptengine Inspectlet Heatmap 1 2 3 4
- 13. 13 WEBSITE USABILITY TESTING HACK #12 User Lytics https://www.userlytics.com/ Not as many features, however you have a clear list of flexibility and gaurenteed users are from UK, US or Ausstralia. User Feel https://www.userfeel.com Another one that has a good database of testers, and has good pricing options. Try My Ui https://www.trymyui.com The cheapest around and have a large database of testers. Pay per test or monthly if you are seeking regular tests.
- 14. 14 GET CUSTOMER FEEDBACK ORGANICALLY HACK #13 User Report https://www.userreport.com/ User report is based on two simple widgets – a survey and a feedback widget. Running as an integrated part of your website or app, it enables you to have direct interaction with your users and learn who your users are, what they are looking for – and how they think you can improve.
- 15. 15 Part 2 Social Media Analysers
- 16. 16 SOCIAL MEDIA HACK #14 ANALYTICS & ANALYSERS Cyfe & Ranker A dashboard for all your social media and ads. https://www.cyfe.com/ The free version gives you 3 profiles to monitor. https://rankur.com/plans-pricing.html The free version lets you monitor 2 profiles. Twitter, Facebook, Instagram & Pinterest All 4 have there own analytics: https://analytics.twitter.com & https://analytics.facebook.com/ & https://help.instagram.com/1533933 820244654 & https://analytics.pinterest.com/ Mention https://mention.com/en/ A media monitoring tool that lets you track social mentions and analyse competitors. 04 03 02 01 05 Share Count https://www.sharedcount.com Track URL shares, likes, tweets, and more. DataBox https://databox.com A dashboard for all your social media analytics.
- 17. 17 SOCIAL MEDIA HACK #15 FACEBOOK ANALYSERS Like Analyser https://likealyzer.com will analyse your Facebook pages that you own, giving you good insight and ways to improve it. Sumo Rank Sumo Rank will analyse any Facebook page to see what content works best for them. Will show you the top 3 results for free. A good way of finding out who your top competitors are also. Compass Analyse your Facebook Ads campaign and discover what’s working and what’s not about it! It only takes 4 clicks and it’s totally free. 02 03 01
- 18. 18 SOCIAL MEDIA HACK #16 TWITTER ANALYSERS Tweet Reach https://tweetreach.com/ - type in any keyword, hashtag, or username, and it returns a snapshot of analytics. Follower Wonk https://followerwonk.com/analyze analyse your Twitter posts and followers for optimised social growth. Social Bearing https://socialbearing.com/ analyse keywords used in tweets over the past 9 days and find top profiles who tweeted a post with that keyword. Social Bearing https://www.tweriod.com/ Analyses both your tweets and your followers' tweets to give you the best times to tweet. Tweet Deck https://tweetdeck.twitter.com Manage multiple Twitter accounts, schedule Tweets, and track mentions and hashtags. Twitonomy http://www.twitonomy.com – A dashboard of analytics for whichever Twitter user you choose (even yours). Analyse profiles, tweets, engagement, and more. https://warble.co/ Track keywords, phrases, #hashtags, and @mentions with one a day email notifications.
- 19. 19 SOCIAL MEDIA HACK #17 INSTAGRAM ANALYSERS Square Lovin https://squarelovin.com/instagram-insights/ - The platform offers all of the usual metrics, although perhaps at a more granular scale (think hourly performance) than other tools. Hyper Auditor https://hypeauditor.com/ Analyses influencer profiles, digs deep into each audience, and is generally on the lookout for the kinds of data that can expose fraud. It includes 28 different metrics and scores. Analisa https://analisa.io/ Provides engage rate analysis on the free plan.