Topic Modeling: Pave the Way for Your B2B Content Roadmap
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This document discusses using topic modeling to develop a relevant content roadmap for B2B marketing. It explains that topic modeling involves analyzing trends, challenges, and pain points within an industry to create content that provides value and guidance for customers undergoing business transformation. Developing content based on topics gaining traction in media, social channels, and competitor events helps marketers deliver valuable guidance to audiences navigating innovation.
Topic Modeling: Pave the Way for Your B2B Content Roadmap
- 1. TOPIC MODELING PAVE THE WAY FOR YOUR B2B CONTENT ROADMAP
- 2. “Let’s create uninspired, irrelevant or self- serving content”– said no marketer ever. And yet, that’s exactly what we deliver at times.
- 3. CONSIDER THIS… Your customers are on a journey towards BUSINESS TRANSFORMATION AND INNOVATION.
- 4. 2016 will be another innovative year: HEALTHCARE
- 5. Consumers now shop at multiple specialty stores, online & via mobile devices. This fragmentation and on-demand mentality affects every aspect of the supply chain. RETAIL
- 6. Smart Farming and the Internet of Things are thought to address the projected increase in consumer demand. And, manage the looming challenges related to water, land and cost management... AGRICULTURE
- 7. FAMILIAR WITH THESE? Manufacturing 2.0 Smart Factory IoT Digital Transformation 3D Printing Next Shoring Global Supply Chain Mass Customization MANUFACTURING
- 8. Etc.
- 9. Your content should be a bridge for your customers as they navigate the waters of CHANGE.
- 10. HOW? Topic Modeling is the systematic process for content marketers to stay abreast of trends, challenges and pain points of your customers—within your industry—so that you create RELEVANT CONTENT that adds value.
- 11. Topic Modeling takes an ‘outside in’ approach and goes beyond your four walls. When you understand what topics are getting traction in the media, on social channels, from competitors & at key events aimed at your audience…
- 12. You’ll be able to deliver valuable content that provides direction for your audience in this time of innovation and transformation.
- 13. BLOGS • Topic Modeling Tips to Keep Your Content Relevant • Persona-Based Marketing: Measure Twice and Cut Once • The Three C’s of Digital Transformation • On Being Authentic • The Conundrum of the Tech Marketer • Where Does Your Content Journey Lead? THOUGHT LEADERSHIP • Is Your Customer at the Heart of Your Organization’s Culture? (presentation) • Cisco Journey Case Study (presentation) • Alchemy of Content (eBook) • Content Supply Chain (eBook) RELATED READING
- 14. ComBlu provides content marketing strategy, change management guidance, and governance to brands such as Cisco, Capital One, VMware, TransUnion, BMO Harris Bank and others. ABOUT COMBLU
- 15. Twitter.com/ComBlu Contact us via phone or on the Web: ComBlu.com ComBlu Lumenatti Blog 312-423-4916 Kevin Lynch klynch@comblu.com © C O P Y R I G H T 2 0 1 6 , C O M B L U 2 0 1 6 NEXT STEPS
Editor's Notes
- #3: Yes, it taps your internal experts and existing resources Taken together, these external data points tend to be good markers for what’s top of mind with customers.
- #4: Every industry is in a state of change and transformation
- #5: Make into word cloud Patient experience Punt one security Value based payments
- #10: If you want to add value to your content creation efforts then