Towards user co-creation of value on the Internet-of-Things (IoT)
- 1. Towards user co-creation of value on the Internet-of-Things Lieven Trappeniers – Bell Labs
- 2. Outline What is the Internet-of-Things ? Which “Things” ? Why isn’t it happening today ? Some barriers. Examples that try to overcome these barriers User co-creation of value on the Internet-of-Things
- 5. What is an object ? Thonet Chair No. 14
- 6. Objects have 4 dimensions FUNCTION FORM RELATION INTERACTION HUMAN EXPERIENCE: Soma-aesthetics and objects (Shusterman 2007)
- 7. Objects to extreme… Raffaello D'Andrea, robotic chair FORM FUNCTION INTERACTION RELATION Nipple chair Anthony Dunne and Fiona Raby Droog highchair, Maartje Steenkamp
- 8. Some objects do not change a lot… 1950 2010
- 9. Some others change a lot ! 1950 2010
- 10. Daily life changes when everyday objects connect and become part of information systems and end-user applications …
- 11. Traffic Management Connected Cars Retail Healthcare Safety & Security Smart Grid/ Tourism & Smart Metering Hospitality
- 12. The Internet of Things (IoT) – Today
- 13. 16 Billion (109) devices connected in 2020 “M2M Services go Consumer!” “Computers” become minority Massive DATA streams! Consumer-IoT-related “Ordinary Objects” get connected messaging easily 1000-10000/person/day Source: Analysys Mason, 2010 Source: Analysys Mason, 2010
- 14. A Possible Future for 2020? when everything gets connected to everything Cloud services act upon virtual ‘shadows’ of everyone/everything ‘Whuffie’ Augmented ID (Future 2020 study by Forbes & )
- 15. A VISION FOR TOMORROW AN UNLIMITED, UBIQUITOUS AND CONNECTED UNIVERSE IN WHICH MACHINES, HUMANS AND APPLICATIONS INTERACT TO ENRICH DAILY LIFE.
- 16. SOME BARRIERS to such ultra-connected world
- 17. A few barriers from ‘here’ to ‘there’… Assuming (vertical) business cases, attractive to people and businesses, How to overcome leveraging a ‘horizontal’ world of everything-connected-to-everything the barriers … then there still are a few challenges ?
- 18. A FEW ACCEPTANCE BARRIERS SMARTNESS & DATA ‘AT YOUR SERVICE’ How can people understand ‘smart’ & interconnected services How can people ? trust services to keep their data private How can people ? repurpose sensor & actuator devices ?
- 19. How can people participate in the Internet-of-Things ? 2.0 To be Viral, it must be Social
- 20. PARTICIPATION IS KEY ALSO FOR THE INTERNET OF THINGS Participatory Sensing in Japan To be Viral it must be Social 2.0
- 21. Is human value created when machines talk? How can people create value on the Internet-of-Things ?
- 22. … People are not in the loop !
- 23. Where do we get Knowledge about ‘Users’ ? Indirect Evidence about Direct involvement of users (proxy) users •Evidence from existing •User panels services and products •Users involved in design •Competitors Representation activities •Reports and studies of of “the user” •Living Labs potential user groups •Trials conducted for other reasons •Market research •Secondary analysis of existing •Action Research data •User invention (innofusion) Constructions of the user •Visions of technology •Fictions and myths about users •Designer as user – Personal experience of engineers and intermediaries Stewart, J. & Claeys, L. (2009). “Problems and Opportunities of Interdisciplinary Work involving Users in Speculative Research for Innovation of Novel ICT Applications”. Conference Proceedings of COST298 The Good, The Bad and The Challenging. The user and the future of information and communication technologies. Volume I. Sapio, B., Haddon, L., et all (Eds). ABS- Center, Koper, Slovenia, 2009.
- 24. Multi-disciplinary research in action Multi-disciplinary research in action
- 25. What can the Internet-of-Things do for me ? http://www.youtube.com/watch?v=OMVZIc_MWh8 (search for “Casensa”)
- 27. THE NEXT STEP IN INTERNET EVOLUTION… Pre- Internet of Internet of Internet of Internet of internet CONTENT SERVICES PEOPLE THINGS “HUMAN “MACHINE “SOCIAL TO “WWW” “WEB 2.0” TO MEDIA” HUMAN” MACHINE” • Fixed & mobile • e-mail • Mash-ups • Skype • Identification, tracking, telephony • Information • e-commerce • Facebook monitoring, metering, … • SMS • Entertainment •… • YouTube • Automation, actuation, payment, … •… •… •… Networks IT platforms Phones & Devices, & services. applications objects, tags
- 28. PROBLEM: MEANS TO CO-CREATE CONNECTED DEVICES MARKET Participants Enablers for a “Things Ecosystem” Manufacturers App Developers Network Service Provider
- 30. SOLUTION CONNECTING THE ACTORS BY GUIDING TECHNOLOGY Participants Multi-sided Co-creation Technology Manufacturers App Developers Network Service Provider
- 31. SOLUTION Rich app store CONNECTING THE ACTORS BY GUIDING TECHNOLOGY Transparency (privacy, control) Communities & sharing Launch & manage device services & apps Participants Multi-sided Co-creation Technology Manufacturers App Developers ‘OS-like dev. support Broad reach Network Scalable, real-time Devices and data Service are ‘wellbehaving’ cloud service Provider
- 32. Data Sense Tale
- 33. Participants Share in your social communities Create Data Sense Tale Manufacturers App Developers Deploy & execute Network Service Provider
- 34. De Tijd (financial newspaper): http://blogs.tijd.be/tzine/2011/10/laat-uw-koekjestrommel-een-verhaal-vertellen-.html YouTube: http://www.youtube.com/watch?v=87eBhetX4PI
- 35. SENSETALE IN A FEW WORDS • Live Experiment online at www.sensetale.com • Sense Make sense out of your data • Tale Tell your story about it & share
- 36. END USERS AS PARTICIPANTS ATTACH YOUR PERSONAL SENSORS Participants Smartphone as a sensor DiY sensors SenseTale NanoNodes Integrated IEEE 802.15.4a TV as a sensor Contiki 2.5
- 37. END USERS AS PARTICIPANTS CREATE YOUR PERSONAL APPS Participants My Tales My Senses
- 38. END USERS AS PARTICPANTS SHARE YOUR PERSONAL APPS Participants
- 39. TELECOM OPERATORS SERVING AND CONNECTING THE ECOSYSTEM Network Service Provider • Well-behaving, scalable deployment without SPoF • Operator policy enforcement & sandboxing • Resource-optimal distributed execution Multi-sided Co-creation Technology Deployment for distributed execution
- 40. WRAP UP www.sensetale.com • Barriers to break & need for participation for making the Internet of Things happen • Co-creating the IoT ecosystem in the live SenseTale experiment • Future research & partnering opportunities using SenseTale as a research tool
- 41. Thank you Lieven Trappeniers Alcatel-Lucent Bell Labs Lieven.trappeniers@alcatel-lucent.com